Pardot Consulting

Rise above the rest with Einstein ABM

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. With Einstein, you can apply artificial intelligence to traditional account-based marketing to create more personal interactions with every key account. Keep your sales, service, and marketing data in one place using a fully integrated platform.

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Pardot investment. To learn more, schedule a Free Consultation.


Identify the Right Accounts

Identify the Right Accounts

Focus your team on high-value targets.

Let Einstein dig into your customer data to determine your best customers.

  • See who’s ready to buy: use predictive lead scoring to get intelligent insights built on machine learning to discover which accounts are most likely to close.
  • Map your leads to the right accounts: use powerful deduplication rules to automatically connect leads and contacts to the right account.
  • Identify new prospects in your accounts: develop and target lookalike accounts that are similar to your best customers so you can reach new audiences at scale.

Improve Customer Engagement

Improve Customer Engagement

Inspire interaction in the perfect moment.

Personalize every message to acquire new prospects from identified accounts, and nurture those contacts.

  • Deliver personalized ads to target accounts: create personalized campaigns to show the right ads with the right messaging to the right accounts.
  • Put your prospects on account-based journeys: deliver targeted journeys to your top accounts based on their interactions, so that they receive the content that matters most to them.
  • Create dynamic web experiences: use dynamic content to deliver personalized web experiences based on what you know about your accounts.

Align Sales & Marketing

Align Sales & Marketing

Unify your message across all touchpoints.

Align your sales and marketing teams around your common goals.

  • Equip your team with deeper insights: keep your sales teams informed about business developments and trends that affect their key accounts.
  • Make decisions based on real-time data: let your sales team know exactly when to reach out by acting on real-time alerts.
  • Make every team member a marketer: empower your sales and service teams to send personalized 1-to-1 emails at scale — built on marketing-provided templates.

Measure & Optimize Campaign Performance

Measure & Optimize Campaign Performance

Evolve and refine your campaigns as you grow.

Measure the success of your ABM campaigns and track how specific accounts are moving through the funnel.

  • Track campaign performance: immediately know which campaigns and channels have been most successful in driving pipeline for key accounts.
  • Optimize campaigns based on visual insights: use a visual testing interface to optimize how prospects are moving through your campaigns.
  • Get account tracking at your fingertips: track how target accounts are moving through the sales funnel.


Connect with an ABM Specialist Today for a Free Consultation

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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