Rise above the rest with Einstein ABM
Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. With Einstein, you can apply artificial intelligence to traditional account-based marketing to create more personal interactions with every key account. Keep your sales, service, and marketing data in one place using a fully integrated platform.
As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Pardot investment. To learn more, schedule a Free Consultation.
Identify the Right Accounts
Let Einstein dig into your customer data to determine your best customers.
- See who’s ready to buy: use predictive lead scoring to get intelligent insights built on machine learning to discover which accounts are most likely to close.
- Map your leads to the right accounts: use powerful deduplication rules to automatically connect leads and contacts to the right account.
- Identify new prospects in your accounts: develop and target lookalike accounts that are similar to your best customers so you can reach new audiences at scale.
Improve Customer Engagement
Personalize every message to acquire new prospects from identified accounts, and nurture those contacts.
- Deliver personalized ads to target accounts: create personalized campaigns to show the right ads with the right messaging to the right accounts.
- Put your prospects on account-based journeys: deliver targeted journeys to your top accounts based on their interactions, so that they receive the content that matters most to them.
- Create dynamic web experiences: use dynamic content to deliver personalized web experiences based on what you know about your accounts.
Align Sales & Marketing
Align your sales and marketing teams around your common goals.
- Equip your team with deeper insights: keep your sales teams informed about business developments and trends that affect their key accounts.
- Make decisions based on real-time data: let your sales team know exactly when to reach out by acting on real-time alerts.
- Make every team member a marketer: empower your sales and service teams to send personalized 1-to-1 emails at scale — built on marketing-provided templates.
Measure & Optimize Campaign Performance
Measure the success of your ABM campaigns and track how specific accounts are moving through the funnel.
- Track campaign performance: immediately know which campaigns and channels have been most successful in driving pipeline for key accounts.
- Optimize campaigns based on visual insights: use a visual testing interface to optimize how prospects are moving through your campaigns.
- Get account tracking at your fingertips: track how target accounts are moving through the sales funnel.
Connect with an ABM Specialist Today for a Free Consultation