As a complete solution provider, ABM isn’t just one of our areas of expertise; it’s our sole and unwavering focus. Unlike other agencies that dabble in various marketing approaches, ABM is at the heart of everything we do. Whether you’re venturing into ABM for the first time or aiming to elevate your existing program, Ignitium is ready to partner with you for your success!
Reach key decision-makers in your highest-value accounts to maximize ROI. Engage prospects directly with relevant messages, increasing the likelihood of conversion and building stronger, long-lasting relationships through our Account-Based Ads.
Engage your audience on a personal level with our People-Based Ads. Harness the power of first-party data and advanced customer profiling to create a highly tailored experience for each individual. Foster a more meaningful connection.
With our Intent-Based Leads, you can reach out to those who are most likely researching relevant pain points and engaging with your ads anonymously. Target the right people with the right personalized message at the right time by leveraging our account and person level intent signals.
Effectively reach and engage specific buying group segments by delivering personalized messages and tailored offers with Audience Targeting. Connect with the right audience, driving higher engagement and conversion rates.
Ad Platforms and Campaign Management
Maximize your reach and impact with LinkedIn Ads
Reach key decision-makers and stakeholders
Send personalized messages that address pain points
Share valuable content to establish leadership and credibility
Retarget decision-makers even after they leave your website
Track engagement, click-through rates, and conversions at the account level
Identify and build relationships with key prospects
Align marketing and sales efforts
Leverage Facebook’s reach, cost-effectiveness, and content distribution features to generate demand from buying groups at target accounts.
Google offers unparalleled reach, ensuring your brand stays top-of-mind, increases visibility among target accounts, and significantly boosts your overall marketing efforts.
Streamline your ABM efforts, save valuable time, and optimize resources with campaign automation, such as lead nurturing, content distribution, and personalized messaging.
Data Management and Insights
Stop relying on guesswork and hunches when building campaigns and marketing strategies. Account Intelligence serves as the backbone of an effective ABM program, empowering your business with crucial insights into your target accounts.
Gain a deep understanding of the needs, pain points, and preferences of each account
Create hyper-personalized campaigns and content that resonate
Foster meaningful connections that build trust and long-term loyalty
Buyer Intent Data
Seize the lead! Leverage comprehensive buyer insights to empower your sales team to effectively connect with prospects who are actively seeking your product or solution, and are primed to purchase.
Strategically allocate your marketing resources towards the most valuable accounts, optimizing the impact of your marketing and sales efforts with prioritization dashboards.
Enhance your account records by adding valuable information, such as firmographic and technographic data, to enable more precise segmentation and identify patterns and characteristics that lead to better intent signals.
Acquire valuable insights to identify high-value accounts, prioritize efforts, personalize content, and improve overall sales and marketing efficiency with Predictive Analytics.
Access comprehensive, unified, and real-time data that offers a 360-degree view of your target accounts. Our composable CDP empowers your sales and marketing teams to make strategic and informed decisions.
Adapt and respond quickly to engage with new decision-makers or address potential challenges from personnel changes in real-time with Job Alerts.
Content and Web Personalization
Deliver a customized experience to your audience, effortlessly providing relevant content without the need for IT assistance. Seamlessly adapt your go-to-market strategy and keep up with the ever-evolving market landscape through website personalization.
Enhance relevance and engagement
Improve user experience
Accelerate purchase journey
Create consistency across channels
Stand out from the competition
Extend the reach and impact of your content to a broader audience of target accounts by distributing and sharing content through third-party platforms and networks.
Sales Engagement and Direct Marketing
Sales Chrome Extension
Create personalized content at scale, enhance engagement, and drive better results by leveraging the power of generative AI with our Sales Chrome Extension.
Generate and send customized sales messages instantly
Create a structured environment for BDRs to hyper personalize emails at scale by persona and product
Steer clear of costly errors
Sales Engagement Cadences
Reduce decision-making fatigue and empower sales reps to focus on building relationships rather than worrying about what comes next.
From custom messages to branded materials, you can create an attention-grabbing physical experience that resonates with decision-makers on a more personal level.
Empower sales reps to focus on high-impact activities, streamline decision-making, and eliminate duplication for enhanced efficiency and productivity.
Equip your channel partners with Marketing Development Funds (MDF) and a turn-key ABX solution that’s designed to drive pipeline from target accounts.
Account & contact selection using Intent data
Convey consistency in messaging
Increase touchpoint frequency with multi-channel engagement
Streamline the sales process and reduce manual tasks
Stay up-to-date with the latest best-practices, approaches and tactics
Get real-time analytics and insights
Easily adapt outreach strategy based on target-account behaviors
ABX tech under a quarterly contract
Customer Interaction and Engagement
Elevate customer engagement, personalization, and operational efficiency by facilitating instant, real-time interactions with your potential leads and existing customers.
Give round-the-clock customer interaction and satisfaction
Deliver personalized experiences
Capture valuable data on customer interactions and preferences
Proactively follow up with prospects
Address common queries and issues
Reduce friction in booking meetings directly with account owners
Automate repetitive tasks such as email campaigns, lead scoring, and content distribution. By reducing manual work, your marketing teams can focus on strategic activities and allocate their time and resources more efficiently.
Maximize touchpoints and reinforce messaging
Identify the most qualified and high-priority accounts
Automate lead nurturing based on predefined criteria and triggers
Enable sales and marketing to work cohesively with automated workflows
Ready to get started?
Accelerate your results by partnering with a solution provider that’s 100% focused on leveraging ABX tech & best practices to drive pipeline.