• Maximize Your Bombora Investment

    Maximize Your Bombora Investment

Bombora Pricing & Consulting

If you are looking to dramatically improve your results across campaigns, the best thing you can do is focus on 10-20% of accounts that are showing in-market signals. Companies like IBM, Salesforce, Lenovo, EMC, LinkedIn, Adobe, and Marketo use Bombora to prioritize their marketing efforts. Incorporate intent data within your marketing programs today in order to stay competitive with industry leaders. You can get access to Bombora data through various partners and each option has it's benefits. To select the right option for your organization, please contact us. We'll provide pricing, discuss options, share ABM strategies and help you identify the correct topic clusters that show true intent for your product or service.  Get started by viewing available topics

*Note: In these examples, the brands listed used Bombora’s proprietary Company Surge data, which is derived from its Intent dataset. Company Surge data indicates when a company starts consuming content on a topic much more than they normally do, according to historical data and benchmarks. Surge data identifies which target companies are actively researching products or services and signals buying intent. Scored from a range between 0 and 100, a company is considered to be 'surging' when it has a score of over 60.


How Does Bombora Work?

Bombora tracks the content consumption of business users at over two million companies across the B2B web and measures spikes in research activities for certain topics, products or services. We call this intent data. Using intent data, Bombora identifies which of your target companies are actively researching your products and services, signaling when and what they want to hear from you. These are called surging companies and the intensity of the surge is scored across a range from 0 to 100 for your relevant topics. Bombora’s data aligns your sales and marketing teams, enabling them to base their actions on the knowledge of which target companies are researching what topics, and the intensity of that consumption. Using this information, marketers can drive more qualified demand into the funnel while sales can prioritize accounts and win more business.

Intent data at the core

Intent data at the core

Intent data is collected about business web users’ observed behavior - specifically, web content consumption. It provides insights into a users' interests and from this indicates potential intent to take an action.

Bombora provides B2B Intent data at unprecedented scale

Bombora provides B2B Intent data at unprecedented scale

Bombora’s B2B Data Co-op is the largest of its kind, ensuring a valid historical baseline delivering scale exponentially greater than any one site:
  • 2.8 million companies content consumption monitored
  • Across almost four thousand websites
  • 28.3 billion quarterly content consumption events

The data science behind Company Surge™

The data science behind Company Surge™

Factors used to identify B2B businesses demonstrating active intent:
  • Topic consumption by interactions: The number of interactions from a company on a particular topic compared to two years’ of historical data
  • Topic consumption by unique users: The number of people researching a topic from a particular company compared to two years’ of historical data
  • Weighting of interaction types: The unique weighting of each of the 10 interaction types captured (e.g. article reads, searches, downloads, registrations, etc.)
  • Mean topic relevancy: The density of the article on the topic of interest (i.e. is the topic the focus of an interaction or mentioned tangentially?)
  • Engagement metrics: The depth of engagement that a company has per interaction (e.g. scroll velocity, dwell time, etc.)

Find and harness demand with Analytics

Find and harness demand with Analytics

Meet customer demand where it exists with Bombora’s Analytics products. B2B Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience and businesses. However, only a fraction of any target audience is actively in a buying cycle.

Bombora’s Analytics products helps you be more targeted and proactive by identifying organizations demonstrating greater intent for your products or services. This data is used to augment fit models, build target account lists, and enable sales to prioritize accounts and customize engagement.


Reach B2B buyers with Audience Solutions

Reach B2B buyers with Audience Solutions

Deliver targeted campaigns and more holistic media strategies with Bombora’s Audience Solutions. The B2B buying process is a group activity taking place across multiple channels and devices. B2B marketers are challenged to precisely and consistently identify, reach, and engage with these buyers across disparate channels.

With Bombora’s Audience Solutions, you build your target audience online using a comprehensive database of attributes and intent signals in order to reach your audience consistently across channels through built-in integrations, and measure the effectiveness of your campaigns.


Start an ABM Pilot with Ignitium

While Bombora's platform provides the intent data for ABM, Ignitium's consultants help design and manage the account-based campaigns. As a pure-play ABM agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Bombora investment. To learn more, schedule a Free Consultation.