Accelerate Your Account-Based Marketing Initiative

Account-Based Marketing is an effective B2B marketing strategy that delivers the highest ROI for technology and SaaS businesses who have complex solutions, lengthy sales cycles and an annual contract value (ACV) of $50k to $100 million. With so much noise in the market around ABM, you need a consulting partner who can guide your sales and marketing team to execute 1:1, 1:few, and 1:many ABM programs successfully and measure ABM performance accurately across systems.

As the leading pure-play ABM agency with experience in helping customers win 6-8 figure enterprise deals using our ABM blueprint, Ignitium can help you launch, execute, and scale your account-based efforts to drive measurable results from your target accounts. We've designed 3 products to help accelerate your journey to ABM starting with strategic consulting to executing your ABM campaigns as well as filling any technology gaps you have through our ABMaaS model.

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10% & 19% reported a revenue impact of 30% or greater (Demandbase in eWeek)
80% of marketers measuring ROI say that ABM outperforms other marketing investments (ITSMA)
84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships (Alterra Group)
B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth (SiriusDecisions)
Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t (CEB)
The first 10 seconds of the page visit are critical for users’ decision to stay or leave (Microsoft Research)
More than 90% of marketers believe that ABM is essential to B2B marketing (SiriusDecisions)
More than 60% of companies plan to invest in ABM technology (SiriusDecisions in Direct Marketing News)
92% of B2B marketers worldwide say that ABM is “extremely” or “very” important to their overall marketing efforts (SiriusDecisons)
41% of B2B marketers worldwide said they would increase spending on ABM (ITSMA)
On average, 5.4 people now have to formally sign off on each purchase (CEB in HBR)
74% of business buyers conduct more than half of their research online before making an offline purchase (Forrester)
Only 0.75 percent of leads generated become closed revenue (Forrester).
Generating high-quality leads is the number-one challenge for B2B marketers (IDG Enterprises).
More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year (Terminus).
On average, the number of people involved in a large technology purchase has increased from five to seven (IDC).