• ABX Orchestration

ABX Orchestration for Leading Revenue Teams

Account-Based Marketing is an effective B2B marketing strategy that delivers the highest ROI for technology and SaaS businesses with complex solutions, lengthy sales cycles, and an annual contract value (ACV) of $50k to $100 million. With so much noise in the market around ABM, you need a consulting partner who can guide your sales and marketing team to execute 1:1, 1:few, and 1:many ABM programs successfully and measure ABM performance accurately across systems. No matter where your organization is within the ABM maturity model, we've designed the three perfect packages to help fill in any gaps around data, technology, and people needed to accelerate your journey into scaling ABM.

ABM Lite

ABM Lite

Launch an account based program without purchasing any of the key technologies required for scaling ABM. Ignitium will provide the data, technology, people, and processes to get a program off the ground within 45 days. ABX specialists will manage the program and train a few sales reps on how to convert 1st and 3rd party intent signals into meetings. Program can be optimized for generating leads from target accounts or nurturing in-market accounts with ungated experiences.

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ABM Pilot

ABM Pilot

If you recently made the investment in 6sense or Demandbase, it’s time to run a few micro campaigns against 50% of your target list to prove out the value before scaling ABX. Ignitium will quickly set up the best in class experiences and guide you through the orchestration process to maximize your ROI. Custom reporting will be available in DOMO, Salesforce & your ABM platform. All data, technology, and people gaps within your infrastructure will be covered via our ABX as a Service model. 

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ABM at Scale

ABM at Scale

After using an ABM platform for more than a year, it’s time to scale enterprise wide. The goal would be to leverage the ABX framework across your total addressable market with campaigns optimized by region, tier, journey stage, and persona. The number of channels and target accounts will increase significantly. We’ll work closely with your sales team to increase adoption of your ABM investment which will help drive more meetings, opportunities, and closed pipeline.  

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  • When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10% & 19% reported a revenue impact of 30% or greater (Demandbase in eWeek)
  • 80% of marketers measuring ROI say that ABM outperforms other marketing investments (ITSMA)
  • 84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships (Alterra Group)
  • B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth (SiriusDecisions)
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t (CEB)
  • The first 10 seconds of the page visit are critical for users’ decision to stay or leave (Microsoft Research)
  • More than 90% of marketers believe that ABM is essential to B2B marketing (SiriusDecisions)
  • More than 60% of companies plan to invest in ABM technology (SiriusDecisions in Direct Marketing News)
  • 92% of B2B marketers worldwide say that ABM is “extremely” or “very” important to their overall marketing efforts (SiriusDecisons)
  • 41% of B2B marketers worldwide said they would increase spending on ABM (ITSMA)
  • On average, 5.4 people now have to formally sign off on each purchase (CEB in HBR)
  • 74% of business buyers conduct more than half of their research online before making an offline purchase (Forrester)
  • Only 0.75 percent of leads generated become closed revenue (Forrester).
  • Generating high-quality leads is the number-one challenge for B2B marketers (IDG Enterprises).
  • More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year (Terminus).
  • On average, the number of people involved in a large technology purchase has increased from five to seven (IDC).