Account-Based Marketing is an effective B2B marketing strategy that delivers the highest ROI for technology and SaaS businesses with complex solutions, lengthy sales cycles, and an annual contract value (ACV) of $50k to $100 million. With so much noise in the market around ABM, you need a consulting partner who can guide your sales and marketing team to execute 1:1, 1:few, and 1:many ABM programs successfully and measure ABM performance accurately across systems. No matter where your organization is within the ABM maturity model, we've designed the three perfect packages to help fill in any gaps around data, technology, and people needed to accelerate your journey into scaling ABM.
Launch an account based program without purchasing any of the key technologies required for scaling ABM. Ignitium will provide the data, technology, people, and processes to get a program off the ground within 45 days. ABX specialists will manage the program and train a few sales reps on how to convert 1st and 3rd party intent signals into meetings. Program can be optimized for generating leads from target accounts or nurturing in-market accounts with ungated experiences.
If you recently made the investment in 6sense or Demandbase, it’s time to run a few micro campaigns against 50% of your target list to prove out the value before scaling ABX. Ignitium will quickly set up the best in class experiences and guide you through the orchestration process to maximize your ROI. Custom reporting will be available in DOMO, Salesforce & your ABM platform. All data, technology, and people gaps within your infrastructure will be covered via our ABX as a Service model.
After using an ABM platform for more than a year, it’s time to scale enterprise wide. The goal would be to leverage the ABX framework across your total addressable market with campaigns optimized by region, tier, journey stage, and persona. The number of channels and target accounts will increase significantly. We’ll work closely with your sales team to increase adoption of your ABM investment which will help drive more meetings, opportunities, and closed pipeline.
