ABX Orchestration

Implement Customized Experiences for Optimal Buyer Engagement with the ABX Orchestration Framework

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The ABX Orchestration Solution Framework

Leverage data to prioritize in-market accounts and identify buying committees

Enhance engagement with personalized content experiences

Launch multi-channel tactics to optimize campaigns based on engagement

Automate and scale outreach with dynamic scoring, behavior-based triggers, and engagement alerts to prioritize prospects and optimize interactions.

Measuring the results at the account and contact level to refine and optimize programs

Turn insights into real conversations with Ignitium’s data-driven intelligence.

Great engagement starts with understanding who your audience really is. Our framework goes beyond surface-level data, bringing together data from multiple sources—including account-level, buyer group, and personl-level intent, web activity, and CRM records—to give you a full picture of every account. This deep insight enables you to identify key decision-makers, prioritize in-market opportunities, and craft messages that resonate on a personal level.

See the Full Buyer Picture

Gain a 360º view of each account with custom systems mapping and layered data integrations, providing a single source of truth for every interaction.

Connect with the Right People

Leverage our hyper-targeting capabilities to map out decision-makers and influencers, ensuring you reach the right people with precision.

Speak
Their Language

Use our advanced segmentation to prioritize based on roles, pain points, and behaviors, delivering messages that feel relevant and personalized. When you reach out with a clear understanding of your audience, it’s easier to start meaningful conversations.

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Break through the noise with messages that matter.

It’s a noisy world out there, but Ignitium helps you stand out. Our framework takes your existing content and transforms it into highly personalized messages that grab attention and build connections. By leveraging account-based insights, we create custom experiences that are seen, remembered, and acted upon.

Consistency Builds Trust

Create a unified brand experience that feels authentic across all touchpoints, showing your audience that you truly understand them.

Make It Personal

Capture attention with content that’s tailored to your high-value contacts—from ads to web experiences and beyond. Because when people see themselves in your messaging, they’re more likely to lean in.

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Create seamless experiences across every channel.

People don’t just live on one channel, and your engagement shouldn’t either. Our multi-channel approach makes sure your message reaches your audience wherever they are—whether they’re browsing LinkedIn, checking emails, or exploring your website.

Zero in on What Matters Most

Ignitium's Micro-segmentation helps you tailor your outreach to specific groups, so every interaction feels tailored, not templated.

Be There When They Need You

Our real-time engagement tracking ensures your message lands at just the right moment—when your audience is most receptive and likely to act.

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Turn strategy into action—and action into results.

The best strategy is useless without orchestration. Our ABX Orchestration framework transforms your strategic intent into action by automating key processes, dynamically scoring accounts, and triggering personalized outreach sequences that align sales and marketing for maximum impact.

GTM Alignment

Create a seamless experience from the first marketing touch to the final sales conversation, helping you stay aligned and focused on what your accounts care about.

Never Miss a Beat

Monitor and analyze how your target accounts and buying groups interact with your campaigns and content.

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Measure what matters and keep getting better with Ignitium.

Our framework turns data into stories, helping you see what’s working, what’s not, and where to go next. With real-time insights, you can prove the value of your efforts, adapt quickly, and make decisions that move the needle.

See the Full Impact

Get a clear view of your performance across every channel—so you know exactly how your efforts are driving engagement, building relationships, and impacting revenue.

Showcase Your Success

Prove the ROI of your ABX strategy to stakeholders with our custom reporting features, helping you continuously refine your approach based on what’s resonating most with your audience.

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Transforming the Way GTM Teams Scale ABX

Your business is unique. Your account-based experiences should be too!

No two businesses are the same, and neither are their challenges. That’s why our ABX Orchestration Solution is built to adapt. Whether you’re a fast-growing startup or a large enterprise, we tailor your strategy to fit your unique needs and goals. Our flexible approach makes sure your sales and marketing efforts work together to create experiences that truly connect.

When every experience feels unique to your audience, you don’t just win deals—you build lasting relationships.

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With Our ABX Orchestration Solution, You Have Access To:

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Detailed Account, Person, and Buyer Group Insights

Uncover high-priority accounts and key decision-makers with data on behaviors, intent signals, and buying groups.

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Personalized Multi-Channel Engagement

Deliver consistent, tailored experiences across ads, emails, and web content to meet buyers where they are.

Dynamic Automation and Activation

Automate lead scoring, outreach, and engagement triggers to ensure timely and effective interactions.

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Real-Time Reporting and Optimization

Track real-time performance at every level to refine your strategy, prove ROI, and maximize impact.

One-Size-Fits-All Data Isn’t Enough

Each platform can only provide a partial picture — Ignitium provides the full picture!

Our solution captures insights from all stages of the buying group, so you can target all decision-makers, not just those who respond directly.

We are the only provider that combines the intent data you already own with buying group intent and the most accurate LinkedIn ad intent, giving you a comprehensive view of who’s engaging and how.

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Create a Seamless, Personalized Journey Across Every Channel

With Ignitium’s multi-channel engagement capabilities, you can craft unified experiences that span digital ads, LinkedIn, email, web content, and even direct mail. By tapping into our platform’s advanced orchestration features, you’ll tailor every interaction to resonate with your audience—delivering the right message, at the right time, across the channels they use most.

This approach helps your brand cut through the noise and maintain meaningful connections with each member of the buying committee.

ABX Orchestration

Accelerate Engagement with Intelligent Automation

Ignitium’s Composable ABX combines the power of real-time data and dynamic automation to activate your strategy instantly. Our platform enables automated lead scoring, behavior-based triggers, and nurture sequences that respond to buyer actions in the moment. Whether it’s launching a personalized email sequence after a key interaction or triggering an ad campaign when an account shows new intent signals, we ensure that every action is timely, relevant, and moves buyers closer to conversion.

Measure Impact and Optimize Continuously

With Ignitium’s real-time reporting and custom analytics dashboards, you’ll have a clear view of performance metrics at both the account and individual level. Our platform’s insights reveal what’s working, what’s not, and where to refine your strategy—allowing you to adapt quickly, prove ROI, and ensure your campaigns are always delivering maximum impact. From granular engagement data to full-funnel attribution, you’ll have the intelligence needed to make confident, data-driven decisions that keep your strategy sharp and your results strong.