ABX Orchestration Platform

Since 2010, we’ve helped B2B organizations launch and scale account based marketing programs. Our ABX Orchestration platform is built to drive engagement and pipeline at scale with the combination of partner tech, AI, and humans.

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The ABX Orchestration Platform

Foundational elements to implement bespoke experiences for your target accounts

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Intelligence

Leveraging data to prioritize accounts and identify buying committee

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Messaging

Identifying existing content and personalizing to target accounts

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Engagement

Launching multi-channel tactics to optimize campaigns based on engagement

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Activation

Designing outreach sequences, providing coverage awareness, and alerting recent prospect engagement

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Reporting

Measuring the results at the account and contact level to refine and optimize

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Intelligence

Gain the competitive advantage.

Harnessing the power of data, we precisely segment buyers and pinpoint target accounts, ensuring your marketing efforts hit the bullseye. Our in-depth analysis of customer behavior, account-level data, and market dynamics allows us to channel resources toward the most valuable accounts. Powered by AI-driven predictive analytics, we craft a tailored buyer journey that delivers unparalleled personalization to each account, forging deeper connections and driving exceptional results.

360º View

360º View

Systems are mapped to form a 360 view of your target accounts

Contact Mapping

Contact Mapping

Existing and net new contacts are mapped to their digital identity for hyper targeting

Segmentation

Segmentation

Accounts are segmented based on similar traits, intent, and recent activity

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Messaging

Differentiate yourself in a noisy market.

By leveraging existing content, we craft personalized messages and content experiences that drive exceptional conversion rates. Through this approach, your messaging aligns perfectly with decision-makers, fostering more meaningful and personalized conversations. With Ignitium’s ABX Orchestration platform, your content becomes a powerful tool that connects with your audience and propels your ABM strategy to unprecedented success.

Consistency and Alignment

Consistency and Alignment

Promote trust and credibility with a cohesive and unified brand experience.

Personalization

Personalization

Personalized ads and website experiences capture the attention of your high value target contacts.

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Engagement

Enhance customer experience and advocacy.

Our ABX Orchestration platform is focused on delivering personalized experiences to target accounts. Engagement allows you to create seamless and cohesive experiences across various touchpoints, ensuring that every interaction adds value and forges lasting connections with your most valuable accounts.

Personalization

Personalization

Personalized ads and website experiences are created to optimize conversions.

Multi-Channel Approach

Multi-Channel Approach

Reinforce your value proposition and ensures that your key messages are heard.

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Activation

Bring your ABM strategy to life.

Without effective activation, your well-crafted strategy remains merely theoretical and won’t deliver tangible results. Our ABX Orchestration platform enables you to execute your plan, drive engagement, build awareness, generate leads, accelerate sales, optimize resources, measure performance, and adapt to buyer behavior.

Campaign Execution

Campaign Execution

Create and deliver personalized content and messages to your top target accounts.

Engagement Tracking

Engagement Tracking

Monitor and analyze how your target accounts and buying groups interact with your campaigns and content.

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Reporting

Make data-driven decisions.

Ignitium’s ABX Orchestration platform empowers you to evaluate performance, measure ROI, identify optimization opportunities, align with sales, support decision-making, foster continuous improvement, prove value, and benchmark progress.

Performance Tracking

Performance Tracking

Performance is measured at every step to see what’s working best for your audience.

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ABX-as-a-Service

Unlocking the full potential of your ABX strategy requires the perfect combination of strategy, people, data, and technology. Ignitium’s ABX Orchestration platform combines the expertise and technology needed to launch a best-in-class program in 45 days.

Gain access to industry-leading tools and expertise in buyer intent, demand gen, ABX, and sales engagement.

Leverage existing infrastructure or any software within the ABX Orchestration platform without requiring extensive internal capabilities and resources.

Complete your ABX Infrastructure with ABXaaS!

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With Our Platform, You Have Access To:

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Complete Campaign Management

Campaign Experience, Strategy & Execution

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Expert Creative

Social Ads, Display Ads, Animation, Video & Landing Pages

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Detailed Data

Intent Data, Predictive Modeling & Buying Committee Mapping

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Tailored Sales Tools & Processes

ABX Specific Sales Framework, Best-in-class Generative AI & Enablement sessions

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ABX Isn’t One Size Fits All

‍Your business is unique. Your account-based experiences should be too!

Account-based experiences come in various shapes and sizes, each offering unique advantages that cater to different marketing needs.

Understanding the nuances of each ABX style is crucial in selecting the approach that aligns with business resources, goals, and target accounts.

Ignitium specializes in tailoring ABX strategies to fit your unique business and product, ensuring your marketing efforts are maximized for success.

Account-Based Experience Orchestration

Ignitium collaborates up with industry-leading ABX technology partners to empower your company in implementing synchronized account engagement at scale across multiple channels and throughout every stage of the buyer's journey.

“Ignitium is one of the leading agencies for scaling ABM and is a partner that we recommend for building out an account-based strategy.”

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Jon Miller

Previously CMO at Demandbase