ABX Orchestration

Since 2010, we’ve helped B2B organizations launch and scale account based marketing programs. Our ABX Orchestration platform is built to drive engagement and pipeline at scale with the combination of partner tech, AI, and humans.

illustration of creative services, ABX directors, Engineer, and RevOps orchestrating ABM strategy with B2B organizations

The ABX Orchestration Platform

Leveraging data to prioritize accounts and identify buying committees

Enhance engagement with personalized content experiences

Launch multi-channel tactics to optimize campaigns based on engagement

Automate and scale orchestration with dynamic scoring and triggers for outreach sequences, coverage awareness, and recent prospect engagement alerts.

Measuring the results at the account and contact level to refine and optimize programsMake data-driven decisions.

Gain a competitive advantage through comprehensive data integrations.

Harness the power of in-depth customer behavior analysis, account and person level intent data, visitor insights, and market dynamics to engage with accounts and broaden market share. Powered by AI-driven predictive analytics, we craft a custom buyer journey that delivers unparalleled personalization to each account, forging deeper connections and accelerating pipeline.

360º View

Create a holistic view of every account with custom systems mapping and layered data integrations.

Contact Mapping

Our hyper-targeting tactic is powered by comprehensive contact mapping and digital identity resolution.

Segmentation

Segment and prioritize accounts, buyer groups, and decision-makers to drive optimal engagement at every stage of the buyer journey, tailored to any title, role, or function.

illustration of man and woman in front of charts and graphs showing the power of harnessing data from AI-driven predictive analytics

Differentiate yourself in a noisy market.

By leveraging existing content, we craft personalized messages and content experiences that drive exceptional conversion rates. Through this approach, your messaging aligns perfectly with decision-makers, fostering more meaningful and personalized conversations. With Ignitium’s ABX Orchestration platform, your content becomes a powerful tool that connects with your audience and propels your ABM strategy to unprecedented success.

Consistency and Alignment

Promote trust and credibility with a cohesive and unified brand experience.

Personalization

Personalized ads and website experiences capture the attention of your high value target contacts.

an illustration of women in front of phone organizing messaging for target accounts

Enhance customer experience and advocacy.

Our ABX Orchestration platform is focused on delivering personalized experiences to target accounts. Engagement allows you to create seamless and cohesive experiences across various touchpoints, ensuring that every interaction adds value and forges lasting connections with your most valuable accounts.

Personalization

Personalized ads and website experiences are created to optimize conversions.

Multi-Channel Approach

Reinforce your value proposition and ensures that your key messages are heard.

an illustration of a man in front of computer showing personalized experiences for target accounts

Bring your ABM strategy to life.

Without effective activation, your well-crafted strategy remains merely theoretical and won’t deliver tangible results. Our ABX Orchestration platform enables you to execute your plan, drive engagement, build awareness, generate leads, accelerate sales, optimize resources, measure performance, and adapt to buyer behavior.

Campaign Execution

Create and deliver personalized content and messages to your top target accounts.

Engagement Tracking

Monitor and analyze how your target accounts and buying groups interact with your campaigns and content.

illustration of man and woman pointing to an activated account

Make data-driven decisions.

Ignitium’s ABX Orchestration platform empowers you to evaluate performance, measure ROI, identify optimization opportunities, align with sales, support decision-making, foster continuous improvement, prove value, and benchmark progress.

Performance Tracking

Performance is measured at every step to see what’s working best for your audience.

illustration of woman in front of computer screens with charts and graphs to show data driven decision through reporting

ABX-as-a-Service

Unlocking the full potential of your ABX strategy requires the perfect combination of strategy, people, data, and technology. Ignitium’s ABX Orchestration platform combines the expertise and technology needed to launch a best-in-class program in 45 days.
‍
Gain access to industry-leading tools and expertise in buyer intent, demand gen, ABX, and sales engagement.
‍
Leverage existing infrastructure or any software within the ABX Orchestration platform without requiring extensive internal capabilities and resources.

Complete your ABX Infrastructure with ABXaaS!

Photo of three people sitting around a desk and collaborating.

With Our ABX-as-a-Service, You Have Access To:

Person working on computer on campaign management platforms

Complete Campaign Management

Campaign Experience, Strategy & Execution

creative services computer with paintbrush

Expert Creative

Social Ads, Display Ads, Animation, Video & Landing Pages

Detailed Data

Intent Data, Predictive Modeling & Buying Committee Mapping

tailored sales tools and process services person with data

Tailored Sales Tools & Processes

ABX Specific Sales Framework, Best-in-class Generative AI & Enablement sessions

ABX funnel stages on computer 1:1, 1:Few, 1:Many, Targeted demand gen

ABX Isn’t One Size Fits All

‍Your business is unique. Your account-based experiences should be too!

Account-based experiences come in various shapes and sizes, each offering unique advantages that cater to different marketing needs.
‍
Understanding the nuances of each ABX style is crucial in selecting the approach that aligns with business resources, goals, and target accounts.

Ignitium specializes in tailoring ABX strategies to fit your unique business and product, ensuring your marketing efforts are maximized for success.

Book a Demo