Ignitium helps enterprise SaaS businesses with complex and long sales cycles accelerate their growth with account based marketing services. Our offering is tailored to each customers unique requirements so that we can deliver on the expected results. A customized presentation and quote will be provided after a quick discovery session.
ABM Consulting Pricing Variables:
- Growth Goals
- Strategic, Enterprise, and/or Mid-Market focus
- Average Sales Price & Sales Cycle
- Competitor Maturity with ABM
- # of Target Accounts & Personas
- # of Targeted Industries
- # of Sales & Marketing Plays
- # of Tech Platforms Managed
- # of Marketing Channels Managed
- # of Content/Assets Produced
- Contract Duration
Account-Based Marketing as a Service (ABMaaS) Package Options
ABM Lite
Launch an account based program without purchasing any of the key technologies required for scaling ABM. Ignitium will provide the data, technology, people, and processes to get a program off the ground within 45 days. ABX specialists will manage the program and train a few sales reps on how to convert 1st and 3rd party intent signals into meetings. Program can be optimized for generating leads from target accounts or nurturing in-market accounts with ungated experiences.
ABM Pilot
If you recently made the investment in 6sense or Demandbase, it’s time to run a few micro campaigns against 50% of your target list to prove out the value before scaling ABX. Ignitium will quickly set up the best in class experiences and guide you through the orchestration process to maximize your ROI. Custom reporting will be available in DOMO, Salesforce & your ABM platform. All data, technology, and people gaps within your infrastructure will be covered via our ABX as a Service model.
ABM at Scale
After using an ABM platform for more than a year, it’s time to scale enterprise wide. The goal would be to leverage the ABX framework across your total addressable market with campaigns optimized by region, tier, journey stage, and persona. The number of channels and target accounts will increase significantly. We’ll work closely with your sales team to increase adoption of your ABM investment which will help drive more meetings, opportunities, and closed pipeline.