PathFactory (LookBookHQ) Consulting

PathFactory’s (LookBookHQ) Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your PathFactory investment. To learn more, schedule a Free Consultation.

Content Insight

Content is at the heart of B2B marketing – it's central to cultivating educated, qualified buyers. But to really know if your marketing is working, you need to understand how your prospects are engaging with your content. Unfortunately, the data most marketers collect about content engagement today is incredibly limited. Clicks, form-fills, and downloads only tell part of the story.

PathFactory Content Insights provide the decision support required to analyze what is and isn’t working to generate pipeline and revenue, and automates content delivery decisions to remove friction from the buying process.

The Best Buying Signals

Engaged Intent is the leading indicator of sales readiness. It tells you exactly how much time your visitors and accounts spend consuming your content.

Real-Time Optimization

Optimize major investments in content, channels, and campaigns by looking beyond the click at how content engagement is moving the needle.

Informed Marketing Decisions

Correctly identify pipeline and deal influence using engagement-based attribution to prove the return on your content marketing investments.

Data-Driven Content Delivery

Content Insight meets its perfect match with Content Activation to ensure your buyers always see the next best asset based on all the engagement data available.

Content Activation

Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces engaged prospects to hunt for the information they need - slowing their progress on the path to purchase.

PathFactory solves this problem for B2B marketers by informing the buyer's journey with deep insights about content engagement and putting buyers down highly prescriptive content tracks that always serve the next most relevant asset. Connect your buyers with more of the information they need, when they need it.

Improved Lead Quality

Educated prospects become your best leads. Stop blocking their path. Drive deeper engagement, provide a better user experience and cultivate your best future customers.

Faster Funnel Velocity

Get out of the way of your engaged buyers and help them accelerate through the funnel by connecting them with all the information they need, when they need it.

Stronger Conversions

Deep buyer education and improved lead quality go hand and hand. A well-educated lead converts at a higher rate through the funnel over a less educated one every day.

Deeper Insight

Activated content tracks how your audience engages with your content so you can optimize and inform your content delivery in the future. A perfect path.

PathFactory & ABM Consulting