PathFactory (LookBookHQ) Consulting
PathFactory’s (LookBookHQ) Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.
As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your PathFactory investment. To learn more, schedule a Free Consultation.
Content is at the heart of B2B marketing – it's central to cultivating educated, qualified buyers. But to really know if your marketing is working, you need to understand how your prospects are engaging with your content. Unfortunately, the data most marketers collect about content engagement today is incredibly limited. Clicks, form-fills, and downloads only tell part of the story.
PathFactory Content Insights provide the decision support required to analyze what is and isn’t working to generate pipeline and revenue, and automates content delivery decisions to remove friction from the buying process.
The Best Buying Signals
Informed Marketing Decisions
Data-Driven Content Delivery
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces engaged prospects to hunt for the information they need - slowing their progress on the path to purchase.
PathFactory solves this problem for B2B marketers by informing the buyer's journey with deep insights about content engagement and putting buyers down highly prescriptive content tracks that always serve the next most relevant asset. Connect your buyers with more of the information they need, when they need it.
Improved Lead Quality
Faster Funnel Velocity
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