Enterprise ABM Audit & ABX Benchmark

How Orchestrated Is Your Enterprise ABM Program?

This enterprise ABM audit benchmarks your program against the 10 pillars of the ABX Orchestration® Operating System, revealing where orchestration gaps are limiting pipeline, slowing deal velocity, and reducing revenue impact.

‍See how your go-to-market ranks in 2 minutes.

Receive your score and a prioritized executive summary instantly.

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Learn About the Framework
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How the ABM Audit & ABX Benchmark Works

In minutes, you’ll see how your enterprise ABM program performs across the 10 pillars of ABX Orchestration® and where orchestration gaps are limiting pipeline growth.

01

Benchmark your ABM maturity. Answer 30 quick questions to evaluate your program from target account selection and signal aggregation to activation and revenue attribution.

02

Identify orchestration gaps. Your results reveal which pillars are limiting pipeline velocity, deal progression, and buying-group penetration — and how to fix it!

03

Review your benchmark results with an ABX strategist and prioritize the highest-impact gaps to elevate your enterprise ABM program into a fully orchestrated revenue system.

ABX Orchestration Audit Questionnaire

This audit evaluates your performance across the 10 pillars of the ABX Orchestration® Operating System.

Your Information

Your Information

Target Account Selection

Pillar intent: Revenue-modeled account systems that prevent wasted spend.

Are your target accounts revenue-modeled based on fit, buying complexity, and deal potential?

Are your target accounts revenue-modeled based on fit, buying complexity, and deal potential?

Is your target account list dynamically updated based on intent and engagement signals?

Is your target account list dynamically updated based on intent and engagement signals?

Do segmentation tiers influence budget allocation and activation strategy?

Do segmentation tiers influence budget allocation and activation strategy?

Signal Aggregation

Do you aggregate intent, engagement, and CRM data into a single unified view?

Do you aggregate intent, engagement, and CRM data into a single unified view?

Is your qualification logic customized for different products, markets, or regions?

Is your qualification logic customized for different products, markets, or regions?

Do you actively adjust campaign priorities based on changing intent patterns?

Do you actively adjust campaign priorities based on changing intent patterns?

Buying Group Mapping

Do you have full visibility into all key personas within your target accounts?

Do you have full visibility into all key personas within your target accounts?

Are you mapping buying groups differently for enterprise vs. mid-market vs. segments?

Are you mapping buying groups differently for enterprise vs. mid-market vs. segments?

Are SDRs and AEs aligned on who’s in the buying committee and how to engage them?

Are SDRs and AEs aligned on who’s in the buying committee and how to engage them?

Functional Contact Data

Are all your target contacts across your TAM loaded into your CRM and CDP?

Are all your target contacts across your TAM loaded into your CRM and CDP?

Are your target accounts refreshed monthly?

Are your target accounts refreshed monthly?

Are person-level engagements accurately synced back to the account level and at the right account in your CRM?

Are person-level engagements accurately synced back to the account level and at the right account in your CRM?

Identity Graph

Do you use identity resolution to match buyers across devices and channels?

Do you use identity resolution to match buyers across devices and channels?

Are your ad campaigns achieving a 70%+ audience match rate across platforms?

Are your ad campaigns achieving a 70%+ audience match rate across platforms?

Do you extend target audiences into networks like Reddit, Meta, or X?

Do you extend target audiences into networks like Reddit, Meta, or X?

Personalized Experiences

Do your landing pages and ads dynamically adjust to buyer intent or persona?

Do your landing pages and ads dynamically adjust to buyer intent or persona?

Are you delivering ungated or adaptive content experiences (e.g., Folloze, PathFactory)?

Are you delivering ungated or adaptive content experiences (e.g., Folloze, PathFactory)?

Do you personalize messaging across channels and buyer stages?

Do you personalize messaging across channels and buyer stages?

Audience Activation

Are your audiences activated across at least five paid and owned channels?

Are your audiences activated across at least five paid and owned channels?

Do you customize bids and budgets by audience type (known, job title, seniority, region, account size)?

Do you customize bids and budgets by audience type (known, job title, seniority, region, account size)?

Are your retargeting plays coordinated across display, social, and CTV?

Are your retargeting plays coordinated across display, social, and CTV?

Sales Activation

Are engagement signals pushed directly into sales workflows (CRM, Slack, Outreach, Salesloft)?

Are engagement signals pushed directly into sales workflows (CRM, Slack, Outreach, Salesloft)?

Do Sales and Marketing share the same rules of engagement for ABX outreach?

Do Sales and Marketing share the same rules of engagement for ABX outreach?

Do reps receive persona-based messaging or contact recommendations automatically?

Do reps receive persona-based messaging or contact recommendations automatically?

AI Agent Activation

Are AI agents handling inbound inquiries and routing them appropriately?

Are AI agents handling inbound inquiries and routing them appropriately?

Do you use AI to scale 1:1 outbound engagement (email, social, chat)?

Do you use AI to scale 1:1 outbound engagement (email, social, chat)?

Are your AI models trained on historical deal or persona data for accuracy?

Are your AI models trained on historical deal or persona data for accuracy?

Attribution & Custom Apps

Do you measure ABX influence by persona, stage, and product line?

Do you measure ABX influence by persona, stage, and product line?

Do you have dashboards showing ABX impact on pipeline velocity?

Do you have dashboards showing ABX impact on pipeline velocity?

Can GTM teams access simplified ABX reports by region or role?

Can GTM teams access simplified ABX reports by region or role?

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What Enterprise Revenue Leaders Say

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4.8/5 Rating on G2
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Strategic ABM Partner That Delivers Real Results

"Ignitium built our ABX program from the ground up. Their team is sharp, their operations are seamless, and their killer dashboards provide incredibly insightful data. In B2B marketing and ABM, details are everything. They truly mastered it."

Director, Marketing Operations

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Exceptional Team with Deep ABX Expertise and Strong Focus on Outcomes
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“They don’t just bring strategy; they bring it to life with data-driven insights, personalized engagement, and strong execution. The team is responsive, collaborative, and focused on driving measurable results.”

Enterprise Marketing Leader

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Ignitium Has Been Instrumental in Launching Our ABM Program

‍“The team at Ignitium have been very responsive and supportive and we trust them to run many aspects of our program with a high level of attention to detail.

Head of Global Digital Marketing

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4th Time Repeat Customer
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“They truly know what they’re doing and lead the way. Very well organized to support us in building a world-class ABX program for our company.”

Enterprise Marketing Manager

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Proof That Orchestration Works

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Cut Costs, Boost Engagement, and Close More Deals Faster with Targeted Buyer Group Ads Designed to Reach Decision-Makers and Drive Conversions.

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Guide

Content Syndication 2.0 for Accelerated Pipeline Growth

Ignitium's Content Syndication 2.0 ensures predictable lead flow with deeper insights into content performance and engagement, so your team knows when the journey begins.

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Case Study

How ABX Orchestration® Won a $1B Healthcare Contract

Winning a $1 Billion Contract While Supporting $7 Billion in Growth Opportunities for a Leading Healthcare Technology Provider

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Case Study

Orchestrating Growth Across 30 Business Units

Closing an RFP and driving future growth at a global media and entertainment giant through strategic influence, innovation, and market leadership.

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