• Account-Based Advertising Management

    Account-Based Advertising Management

    Discover how you can accelerate your ABM initiative by optimizing your advertising for target accounts.

Account-Based Advertising Management

Quit throwing your advertising dollars out the window. Work smarter and use ABM to invest valuable resources only when you're in front of the right audience.

John Wanamaker’s famous quote about advertising goes like this: “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

Traditional advertising isn’t effective in high-value B2B sales because it’s designed to be generic and reach a mass audience.

Advertising for B2B sales needs to be targeted to the key accounts and delivered with precise timing. It must be relevant to the target’s pain points and inspire the target to move forward in the buyer’s journey.

Advertising to B2B accounts isn’t so much about impressions and CTRs, but engagement. Messages are delivered as strategic assets through relevant channels and only to previously identified target accounts.

This means that you’re only advertising to accounts and people who need your product or service, which means neither half of your advertising budget is being wasted.

Mr. Wanamaker would be proud.

Some of the leading companies, and potentially your competitors, are starting to invest heavily in account-based advertising to optimize their chances of being in front of target accounts who are in-market for your type of solution. If you are still relying on traditional marketing to hopefully generate leads from these accounts, you’re in for a big surprise over the next 1-3 years.

Let’s chat about how we can manage your advertising, create a zero-waste ad strategy, and optimize your win rates. Our ABM consultants will help recommend the right budget, campaign structure, bids, and messaging to ensure you are maximizing the effectiveness of each ad dollar.

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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