ABX Orchestration Audit

How Orchestrated Is Your Go-to-Market?

Only 1% of enterprise SaaS companies operate at the highest level of ABX orchestration. Discover where your team stands and how to get to the top.

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How the ABX Audit Works

In just a few minutes, you’ll uncover how orchestrated your go-to-market truly is and what it takes to join the top 1% of ABX leaders.

01

Assess your GTM maturity. Answer 30 quick questions to benchmark your orchestration across data, signals, activation, and attribution.

02

See your score. Instantly discover where your GTM ranks. You’ll see which pillars are driving growthand which need optimization.

03

Book a strategy session. Meet with an ABX expert to unpack your results, identify quick wins, and build your personalized roadmap to full-funnel orchestration.

ABX Orchestration Audit Questionnaire

Your Information

Your Information

Target Account Selection

Do you validate and standardize all target account data across CRM, LinkedIn, and GTM platforms?

Do you validate and standardize all target account data across CRM, LinkedIn, and GTM platforms?

Is your account segmentation customized by product line, region, or buying stage?

Is your account segmentation customized by product line, region, or buying stage?

Are your top accounts dynamically updated based on engagement or pipeline data?

Are your top accounts dynamically updated based on engagement or pipeline data?

Signal Aggregation

Do you aggregate intent, engagement, and CRM data into a single unified view?

Do you aggregate intent, engagement, and CRM data into a single unified view?

Is your qualification logic customized for different products, markets, or regions?

Is your qualification logic customized for different products, markets, or regions?

Do you actively adjust campaign priorities based on changing intent patterns?

Do you actively adjust campaign priorities based on changing intent patterns?

Buying Group Mapping

Do you have full visibility into all key personas within your target accounts?

Do you have full visibility into all key personas within your target accounts?

Are you mapping buying groups differently for enterprise vs. mid-market vs. segments?

Are you mapping buying groups differently for enterprise vs. mid-market vs. segments?

Are SDRs and AEs aligned on who’s in the buying committee and how to engage them?

Are SDRs and AEs aligned on who’s in the buying committee and how to engage them?

Functional Contact Data

Are all your target contacts across your TAM loaded into your CRM and CDP?

Are all your target contacts across your TAM loaded into your CRM and CDP?

Are your target accounts refreshed monthly?

Are your target accounts refreshed monthly?

Are person-level engagements accurately synced back to the account level and at the right account in your CRM?

Are person-level engagements accurately synced back to the account level and at the right account in your CRM?

Identity Graph

Do you use identity resolution to match buyers across devices and channels?

Do you use identity resolution to match buyers across devices and channels?

Are your ad campaigns achieving a 70%+ audience match rate across platforms?

Are your ad campaigns achieving a 70%+ audience match rate across platforms?

Do you extend target audiences into networks like Reddit, Meta, or X?

Do you extend target audiences into networks like Reddit, Meta, or X?

Personalized Experiences

Do your landing pages and ads dynamically adjust to buyer intent or persona?

Do your landing pages and ads dynamically adjust to buyer intent or persona?

Are you delivering ungated or adaptive content experiences (e.g., Folloze, PathFactory)?

Are you delivering ungated or adaptive content experiences (e.g., Folloze, PathFactory)?

Do you personalize messaging across channels and buyer stages?

Do you personalize messaging across channels and buyer stages?

Audience Activation

Are your audiences activated across at least five paid and owned channels?

Are your audiences activated across at least five paid and owned channels?

Do you customize bids and budgets by audience type (known, job title, seniority, region, account size)?

Do you customize bids and budgets by audience type (known, job title, seniority, region, account size)?

Are your retargeting plays coordinated across display, social, and CTV?

Are your retargeting plays coordinated across display, social, and CTV?

Sales Activation

Are engagement signals pushed directly into sales workflows (CRM, Slack, Outreach, Salesloft)?

Are engagement signals pushed directly into sales workflows (CRM, Slack, Outreach, Salesloft)?

Do Sales and Marketing share the same rules of engagement for ABX outreach?

Do Sales and Marketing share the same rules of engagement for ABX outreach?

Do reps receive persona-based messaging or contact recommendations automatically?

Do reps receive persona-based messaging or contact recommendations automatically?

AI Agent Activation

Are AI agents handling inbound inquiries and routing them appropriately?

Are AI agents handling inbound inquiries and routing them appropriately?

Do you use AI to scale 1:1 outbound engagement (email, social, chat)?

Do you use AI to scale 1:1 outbound engagement (email, social, chat)?

Are your AI models trained on historical deal or persona data for accuracy?

Are your AI models trained on historical deal or persona data for accuracy?

Attribution & Custom Apps

Do you measure ABX influence by persona, stage, and product line?

Do you measure ABX influence by persona, stage, and product line?

Do you have dashboards showing ABX impact on pipeline velocity?

Do you have dashboards showing ABX impact on pipeline velocity?

Can GTM teams access simplified ABX reports by region or role?

Can GTM teams access simplified ABX reports by region or role?

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“They truly know what they're doing and lead the way. Very well organized to support us in building a world-class ABX program.”

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“Their PBA solution is my favorite right now because of how well-received it is with internal stakeholders, who always give positive feedback.”

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“I love the team we work with. They are very organized, able to manage the multiple programs we're running… always quick to turn around requests.”

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Proof That Orchestration Works

Guide

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Cut Costs, Boost Engagement, and Close More Deals Faster with Targeted Buyer Group Ads Designed to Reach Decision-Makers and Drive Conversions.

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Guide

Content Syndication 2.0 for Accelerated Pipeline Growth

Ignitium's Content Syndication 2.0 ensures predictable lead flow with deeper insights into content performance and engagement, so your team knows when the journey begins.

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Case Study

How ABX Orchestration® Won a $1B Healthcare Contract

Winning a $1 Billion Contract While Supporting $7 Billion in Growth Opportunities for a Leading Healthcare Technology Provider

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Case Study

Orchestrating Growth Across 30 Business Units

Closing an RFP and driving future growth at a global media and entertainment giant through strategic influence, innovation, and market leadership.

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