ABX Orchestration Audit

How Orchestrated Is Your Go-to-Market?

Only 1% of enterprise SaaS companies operate at the highest level of ABX orchestration. Discover where your team stands and how to get to the top.

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How the ABX Audit Works

In just a few minutes, you’ll uncover how orchestrated your go-to-market truly is and what it takes to join the top 1% of ABX leaders.

01

Assess your GTM maturity. Answer 30 quick questions to benchmark your orchestration across data, signals, activation, and attribution.

02

See your score. Instantly discover where your GTM ranks. You’ll see which pillars are driving growthand which need optimization.

03

Book a strategy session. Meet with an ABX expert to unpack your results, identify quick wins, and build your personalized roadmap to full-funnel orchestration.

ABX Orchestration Audit Questionnaire

Your Information

Your Information

Target Account Selection

Do you validate and standardize all target account data across CRM, LinkedIn, and intent platforms?

Do you validate and standardize all target account data across CRM, LinkedIn, and intent platforms?

Is your account segmentation customized by product line, region, or buying stage?

Is your account segmentation customized by product line, region, or buying stage?

Are your top accounts dynamically updated based on engagement or pipeline data?

Are your top accounts dynamically updated based on engagement or pipeline data?

Signal Aggregation

Do you aggregate 6sense intent, engagement, and CRM data into a single unified view?

Do you aggregate 6sense intent, engagement, and CRM data into a single unified view?

Is your 6QA logic customized for different business units or product lines?

Is your 6QA logic customized for different business units or product lines?

Do you actively adjust campaign priorities based on changing intent patterns?

Do you actively adjust campaign priorities based on changing intent patterns?

Buying Group Mapping

Do you have full visibility into all key personas within your target accounts?

Do you have full visibility into all key personas within your target accounts?

Are you mapping buying groups differently for enterprise vs. mid-market segments?

Are you mapping buying groups differently for enterprise vs. mid-market segments?

Are SDRs and AEs aligned on who’s in the buying committee and how to engage them?

Are SDRs and AEs aligned on who’s in the buying committee and how to engage them?

Functional Contact Data

Are your CRM and ad audiences automatically refreshed with new contacts weekly?

Are your CRM and ad audiences automatically refreshed with new contacts weekly?

Do you enrich contacts with personal emails, phone numbers, or social IDs for better reach?

Do you enrich contacts with personal emails, phone numbers, or social IDs for better reach?

Are contact-level engagements accurately synced back to the account level?

Are contact-level engagements accurately synced back to the account level?

Identity Graph

Do you use identity resolution to match buyers across devices and channels?

Do you use identity resolution to match buyers across devices and channels?

Are your ad campaigns achieving a 70%+ audience match rate across platforms?

Are your ad campaigns achieving a 70%+ audience match rate across platforms?

Do you extend target audiences into networks like Reddit, Meta, or X?

Do you extend target audiences into networks like Reddit, Meta, or X?

Personalized Experiences

Do your landing pages and ads dynamically adjust to buyer intent or persona?

Do your landing pages and ads dynamically adjust to buyer intent or persona?

Are you delivering ungated or adaptive content experiences (e.g., Folloze, PathFactory)?

Are you delivering ungated or adaptive content experiences (e.g., Folloze, PathFactory)?

Do you personalize messaging across channels and buyer stages?

Do you personalize messaging across channels and buyer stages?

Audience Activation

Are your audiences activated across at least five paid and owned channels?

Are your audiences activated across at least five paid and owned channels?

Do you customize bids and budgets by audience type (known, job title, seniority, region, account size)?

Do you customize bids and budgets by audience type (known, job title, seniority, region, account size)?

Are your retargeting plays coordinated across display, social, and CTV?

Are your retargeting plays coordinated across display, social, and CTV?

Sales Activation

Are engagement signals pushed directly into sales workflows (CRM, Slack, Outreach, Salesloft)?

Are engagement signals pushed directly into sales workflows (CRM, Slack, Outreach, Salesloft)?

Do Sales and Marketing share the same rules of engagement for ABX outreach?

Do Sales and Marketing share the same rules of engagement for ABX outreach?

Do reps receive persona-based messaging or contact recommendations automatically?

Do reps receive persona-based messaging or contact recommendations automatically?

AI Agent Activation

Are AI agents handling inbound inquiries and routing them appropriately?

Are AI agents handling inbound inquiries and routing them appropriately?

Do you use AI to scale 1:1 outbound engagement (email, social, chat)?

Do you use AI to scale 1:1 outbound engagement (email, social, chat)?

Are your AI models trained on historical deal or persona data for accuracy?

Are your AI models trained on historical deal or persona data for accuracy?

Attribution & Custom Apps

Do you measure ABX influence by persona, stage, and product line?

Do you measure ABX influence by persona, stage, and product line?

Do you have dashboards showing ABX impact on pipeline velocity?

Do you have dashboards showing ABX impact on pipeline velocity?

Can GTM teams access simplified ABX reports by region or role?

Can GTM teams access simplified ABX reports by region or role?

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You’ve Got Intelligence.
Now You Need ABX Orchestration®

6sense reveals the signals. Ignitium orchestrates the system.
Together, we multiply what matters—precision, performance, and pipeline.

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Precision
Targeting

Identify and prioritize high-fit accounts with unified data and predictive accuracy.

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Unified Buyer Signals

Turn fragmented intent data into one orchestrated signal system that drives action.

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Buying Group Visibility

Map every decision-maker and influencer across each target account at scale.

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Connected Contact Data

Keep your CRM and activation lists enriched, accurate, and ready for orchestration.

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Expanded Audience Reach

Boost match rates and reach anonymous buyers across every channel and region.

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Personalized Buyer Experiences

Deliver persona-based journeys that adapt in real time to buyer intent.

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Multi-Channel Activation

Orchestrate coordinated engagement across LinkedIn, Google, Meta, and CTV.

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Sales-Ready Activation

Push engagement signals directly into sales workflows for faster, smarter follow-up.

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Scalable AI Engagement

Scale 1:1 conversations with AI-powered agents that respond instantly and personally.

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Proven Revenue Attribution

Measure every touchpoint’s impact and prove how ABX drives real revenue.

The G2 Leader for Enterprise GTM Teams

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4.8 on G2.com
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"Ignitium has been instrumental in launching our ABM program. They are an extension of the team. We can trust them to run many aspects of this program with a high level of attention to detail. They have also been extremely knowledgable in our tooling systems, helping us come up with solutions for our rapidly growing business."

Mid-market Client | 500-1000 Employees

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Proof That Orchestration Works

Guide

Buyer Group Ads for LinkedIn

Cut Costs, Boost Engagement, and Close More Deals Faster with Targeted Buyer Group Ads Designed to Reach Decision-Makers and Drive Conversions.

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Guide

Content Syndication 2.0 for Accelerated Pipeline Growth

Ignitium's Content Syndication 2.0 ensures predictable lead flow with deeper insights into content performance and engagement, so your team knows when the journey begins.

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Case Study

Orchestrating Multi-Channel ABX

Winning a $1 Billion Contract While Supporting $7 Billion in Growth Opportunities for a Leading Healthcare Technology Provider

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Case Study

Strategic ABM Expansion

Closing an RFP and driving future growth at a global media and entertainment giant through strategic influence, innovation, and market leadership.

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