ABX Orchestration Framework
The ABX Orchestration Layer for Enterprise ABM
The operating system that aligns buying-group intelligence, campaign execution, and sales activation across the entire enterprise buying journey.
The ABX Orchestration Layer for Enterprise ABM
The ABX Orchestration® Framework
Enterprise ABM Is Not a Campaign Strategy. It Is a System.
System 1: Intelligence
Where Pipeline Precision Begins
Enterprise ABM succeeds or fails before campaigns launch.
Intelligence ensures target accounts are validated, buying groups are complete, signals are prioritized, and identity is precise — so activation is aligned to real buying momentum.
Without Intelligence, ABM scales inefficiency.
With Intelligence, investment compounds.
Pillar 1: Target Account Selection
Enterprise ABM begins with economic prioritization. This pillar ensures capital is deployed toward accounts with structural fit, strategic alignment, and measurable revenue potential — before activation begins.
Pillar 2: Signal Aggregation
Intent without structure creates false urgency. Signal aggregation transforms fragmented engagement into calibrated journey-stage visibility — determining where investment accelerates pipeline.
Pillar 3: Buying Group Mapping
Enterprise deals are not won by accounts. They are won by coalitions. This pillar establishes full visibility into decision-makers and influence pathways, preventing blind spots in activation.
Pillar 4: Functional Contact Data
Intelligence must be executable. This pillar ensures buying-group visibility translates into contact-level precision across CRM, media, and sales systems — enabling synchronized activation.
Pillar 5: Identity Graph
Enterprise orchestration requires person-level continuity across platforms. Identity infrastructure increases match rates, attribution accuracy, and cross-channel consistency, strengthening the entire system.
Messaging
Break through the noise with messages that matter.
In a noisy world, Ignitium helps you stand out. We transform your existing content into highly personalized messages that build lasting connections. By leveraging account-based insights, we create custom experiences that demand attention and drive meaningful engagement.
Consistency Builds Trust
Create a unified, authentic brand experience across all touchpoints.
Make It Personal
Capture attention with tailored content for high-value contacts.
Make It Personal
Capture attention with tailored content for high-value contacts.
Make It Personal
Capture attention with tailored content for high-value contacts.
Make It Personal
Capture attention with tailored content for high-value contacts.
Transforming the Way GTM Teams Scale ABX
When every experience feels unique to your audience, you don’t just win deals—you build lasting relationships.
No two businesses are the same, and neither are their challenges. That’s why our ABX Orchestration Solution is built to adapt. Whether you’re a fast-growing startup or a large enterprise, we tailor your strategy to fit your needs and goals. Our flexible approach makes sure your sales and marketing efforts work together to create experiences that truly connect.
With Our ABX Orchestration Solution, You Have Access To:
Account, Person, and Buyer Group Insights
Uncover high-priority accounts and key decision-makers with data on behaviors, intent signals, and buying groups.
Personalized Multi-Channel Engagement
Deliver consistent, tailored experiences across ads, emails, and web content to meet buyers where they are.
Dynamic Automation and Activation
Automate lead scoring, outreach, and engagement triggers to ensure timely and effective interactions.
Real-Time Reporting and Optimization
Track real-time performance at every level to refine your strategy, prove ROI, and maximize impact.
One-Size-Fits-All Data Isn’t Always Enough
Each platform can only provide a partial picture — Ignitium provides the full picture.
Our solution captures insights from all stages of the buying group, so you can target all decision-makers, not just those who respond directly.
We are the only provider that combines the intent data you already own with buying group intent and the most accurate LinkedIn ad intent, giving you a comprehensive view of who’s engaging and how.
Create a Seamless, Personalized Journey Across Every Channel
With Ignitium’s multi-channel engagement capabilities, you can craft unified experiences that span digital ads, LinkedIn, email, web content, and even direct mail. By tapping into our platform’s advanced orchestration features, you’ll tailor every interaction to resonate with your audience—delivering the right message, at the right time, across the channels they use most.
This approach helps your brand cut through the noise and maintain meaningful connections with each member of the buying committee.
Accelerate Engagement with Intelligent Automation
Ignitium’s Composable ABX combines the power of real-time data and dynamic automation to activate your strategy instantly.
Our platform enables automated lead scoring, behavior-based triggers, and nurture sequences that respond to buyer actions in the moment. Whether it’s launching a personalized email sequence after a key interaction or triggering an ad campaign when an account shows new intent signals, we ensure that every action is timely, relevant, and moves buyers closer to conversion.
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Don’t Just Take Our Word for It
4.8 on G2.com
"Ignitium has been instrumental in launching our ABM program. They are an extension of the team. We can trust them to run many aspects of this program with a high level of attention to detail. They have also been extremely knowledgable in our tooling systems, helping us come up with solutions for our rapidly growing business."
Mid-market Client | 500-1000 Employees
