Zoom + IGNITIUM | COMPETITIVE ENTERPRISE ABM

Zoom, Win More Deals Against the Competitors You See Most

Microsoft. Cisco Webex. RingCentral.

Ignitium maps the buying committee on your toughest competitive deals. Then we coordinate media, creative, personalized experiences, and sales activity around the people who decide.

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Start with a focused 1:1 or 1:Few program. Run it for 90 days. Scale what works.

10+ Years

Pure Play ABM Agency

150+

Enterprise ABM Programs

US-Based

Senior Team Extension

G2 · 4.8★

Enterprise ABM Agency

Trusted by enterprise revenue teams at
Choose your starting motion

Go Deep on the Deals That Matter.
Or Scale the Play Across Similar Accounts.

1:1 ABM

Up to 10 priority accounts

Your team knows the business, the market, and the internal dynamics. Ignitium adds the specialized execution behind it across buyer intelligence, creative, media, sales activation, program operations, and measurement.

Best For:

High-value accounts

Active opportunities

Competitive displacement

Expansion opportunities

Buying group coverage

What We Personalize:

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Buyer Intelligence

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Role-specific messaging

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Creative + Web Experiences

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Media

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Sales Activation + Outreach

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Direct Mail

GO DEEP

1:Few ABM

Up to 500 target accounts

Ignitium can lead a defined ABM program for one product, region, market segment, or account group, then expand the operating model as results and readiness grow.

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Best For:

Competitive campaigns

Vertical plays

Product growth

Regional expansion

Groups of accounts with the same buying challenge

What Changes:

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Accounts

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Buying committees

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Creative + Personlization

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Media

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Sales Context

GO WIDER
Zoom, START with 90 days

One Competitive Motion. 90 Days.

Give us the accounts you want to win and the competitors you keep running into. We'll build a focused ABM program around them.

WEEK 1
Build + Launch
Align goals, map the 15+ person buying committee, build creative and experiences, and launch 1:1 or 1:Few program.
*CRM access not required for 90-day program
See: the Ignitium app live inside the CRM, with PULSE intelligence flowing and accounts resolving to named committee members.
WEEK 2-4
Learn + Optimize
Review engagement, refine messaging and media, and coordinate sales follow-up.
Move: AMP activation and OPS cadence running, with marketing and sales coordinated around named people on the buying committee.
Months 2-3
Activate + Measure
Keep the program operating and measure opportunity progression against agreed goals.
Prove: pipeline reconciled to accounts, people and activity, showing $2.4M in the CRM attributed to the motion.
NEXT
Scale What Works
Use the evidence to decide which product, region, segment, or account group comes next.
Show Me the 90-Day Plan
A more flexible way to buy abm

Start Small. Add More When It Works.

Enterprise ABM does not need to begin with a giant retainer and a year-long commitment. Start with a focused program fee, then let the activation expand based on what the program actually uses and where the opportunity is proving itself.

Small Program Fee

Covers the operating layer behind the program, including strategy, buyer planning, orchestration, optimization, senior oversight, and measurement.

Usage-Based Activation

Add buyer intelligence, media, creative, personalization, experiences, direct mail, data, or additional channels as the program needs them.

Scale From Evidence

When the first motion works, expand it to more accounts, more buying groups, more channels, more products, or more regions.

You don’t have to buy the whole machine before you know which parts create value.

Composable abm by design

Use the Stack You Already Have to Win the Deals In Front of You

We plug into the technology you already use, add the capabilities you need, and make the resulting buyer and program data available back to the systems your team already relies on.

and more...

Keep the Data Useful Outside Ignitium

Buyer intelligence, engagement signals, and program data should not disappear inside another closed platform. Your teams can use that information inside the systems they already rely on for marketing, sales, analytics, activation, and reporting.

a practical way for Zoom to start

Choose the Starting Point That Fits

Start where the stakes are clear, the competitive pressure is real, and you can measure whether better buyer coverage and coordinated activation actually move the opportunity.

1:1 Competitive Play

Go deeper on the deals you cannot afford to lose.

Choose a small set of high-value opportunities where a known competitor is already part of the decision.

Ignitium maps the buying committee, identifies coverage gaps, builds the competitive story by buyer role, and coordinates media, personalized experiences, and sales activity around the people shaping the deal.

Best when: The opportunity is large, the competitive set is known, and winning justifies a higher level of personalization.

1:Few Competitive Play

Turn one competitive pattern into a repeatable program.

Group accounts around something they have in common: the same incumbent, market segment, product need, buying trigger, or competitive challenge.

Ignitium builds one core play around that pattern, then adapts the message, creative, buying-group coverage, and activation by account and buyer role.

Best when: The same competitive situation is showing up across multiple accounts and you want to scale what works without treating every account exactly the same.

COMMON PLACES TO START

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Displace an incumbent

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Win a Priority Segment

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Move active opportunities

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Expand key accounts

PROOF ABX ORCHESTRATION® WORKS

More Pipeline. Not More ABM Activity.

Client names NDA-protected, metrics verified.

80x
Closed-won return from an orchestrated enterprise ABM program
69x
Year-two closed revenue per dollar reinvested
$200M
Pipeline created across four enterprise verticals
ENTERPRISE ABM, WITHOUT THE LEARNING CURVE

The Team You’d Hire In-House. Already Working Together.

ABM strategy. Buyer intelligence. Creative. Media. Marketing operations. Measurement. Instead of building every capability internally, you get a senior team already used to working together, around one shared view of the buying committee.

You are getting an operating team accountable to pipeline.

01
Senior Team from Scope to Renewal
No pass-throughs. No offshore handoffs.
02
Your KPIs Are Our KPIs
We carry the number with you, from signal to closed-won.
03
Embedded Into Your Workflows
The work shows up where your revenue team already works.
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Ten Years of Enterprise ABM
150+ enterprise programs have shaped the operating model.
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AI-Accelerated, Human Judgment
Experienced ABX operators remain accountable for the strategy and outcome.

4.8/5

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60+ reviews from verified Enterprise ABM leaders

Five G2 Leader badges arranged horizontally in descending order from Fall 2026 on the left to Fall 2025 on the right, each with a red G2 logo in the top right corner and the word 'Leader' in bold black text below the season and year.

G2 Score® Leader • 5 Consecutive Quarters | #1 ABM Agency In Customer Satisfaction

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They’re incredibly responsive, collaborative, and consultative rather than transactional. It genuinely felt like working with an extension of our own marketing team.

Head of Demand Generation · Enterprise

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Ignitium has helped us achieve and exceed our high KPIs and goals. I love that they always bring new ideas and improvements to our engagement.

Marketing Strategy Manager · Enterprise