Focused ABM Programs

Launch A Focused ABM Program in 7 Days.

Give us the growth target. Ignitium brings the strategy, buyer intelligence, creative, media, sales activation, and program operations to get the program into market fast.

Book an ABM Strategy Session
See What's Included

7-day launch from a campaign-ready kickoff, with complete inputs, required access, and timely approvals. Platform review may affect activation.

Starting at

$30,000 / quarter

Media included. Fully managed. Built around your goals.

7

days to launch

3

months managed

1

weekly strategy meeting

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1:1 ABM, up to 10 accounts

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1:few ABM, up to 500 accounts

10+ Years

Pure Play ABM Agency

150+

Enterprise ABM Programs

US-Based

Senior Team Extension

G2 · 4.8★

Enterprise ABM Agency

Trusted by enterprise revenue teams at
The ABM team behind your campaign

Experienced ABM Specialists Working As Part of Your Team

Ignitium is a pure-play ABM agency. Every discipline behind your campaign understands how to run account-based programs, bringing strategy, operations, creative, and execution together around your target accounts and buying groups.

2010

Our ABM focus

Focused on ABM since 2010.

We invested early in Engagio, Terminus, Demandbase, and 6sense, purchasing and operating these platforms to build deep, firsthand expertise. That experience helps us run the technology on your behalf and scale your ABM program as your needs grow.

Early platform investments

Engagio

Terminus

Demandbase

6sense

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ABX Orchestration

ABX Strategist

Connects your goals, target accounts, buying groups, and campaign strategy.

ABX Director

Provides senior strategic direction and oversight.

ABX Project Manager

Keeps deliverables, reviews, approvals, and launch milestones moving.

ABX Specialist

Builds, activates, and optimizes the campaign.

MOps

RevOps Manager

Connects audience data, tracking, reporting, and sales handoff.

Creative Operations

Creative Director

Guides the messaging, ad creative, and personalized content experience.

Your ABX lead keeps the team connected.

One clear point of accountability for your field marketer, backed by the specialists supporting your campaign.

See your weekly rhythm
Talk to an ABX Strategist
Choose the type of program

Go Deep. Or Go Wider.

1:1 Strategic ABM

Up to 10 priority accounts

Go deep.

Go deep on a high-value account with buying-group intelligence, tailored creative, media, personalized experiences, and sales activation.

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Account-specific messaging and proof points

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Buying-group and contact targeting

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Budget priorities aligned to each account

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Engagement context for focused sales outreach

Best for: Strategic account plays, expansion opportunities, and coordinated sales outreach.

1:Few ABM

Up to 500 target accounts

Go wider.

Activate a focused cluster of accounts around shared buyer needs, roles, or growth priorities.

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Three shared segment experiences

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Segment by employee size, persona, industry, pain point, or intent

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Prioritized media across your account portfolio

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Reporting across accounts, buying groups, and contacts

Best for: Territory activation, vertical campaigns, product launches, and event follow-up.

Talk to an ABX Strategist
What the program is built to do

Turn Buyer Movement Into Pipeline Action

An icon of a target account person

Reach the Right Buyers

Focus the program on the people shaping the opportunity, not everyone at the account.

An icon of a group of target accounts

Move With the Buying Group

Use buyer movement to inform media, creative, experiences, and sales action.

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Prove the Impact

Connect engagement to opportunity progression, pipeline, and revenue.

Signal research and selection included

Not Just A List of Accounts. A Reason to Prioritize Them.

Know who is moving, why it matters, and where your team should focus next.

People signals

Champion movement & new hires

Buying-group activity

Search behavior

Custom signals

Offsite & competitor research

Hiring & growth

Technology changes

Competitive activity

CRM signals

Meetings & emails

Product usage

Closed-lost data

Call insights

Ignitium Signal Engine

Signals normalized and weighted across buyers and accounts.

01

Resolve identity

02

Connect buying-group context

03

Weight the signals

04

Infer journey stage

A clear next action.

Rank buying-group readiness and focus the campaign on the opportunities that deserve attention.

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Agreed qualification triggers

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Buying-group readiness

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Account-level next best action

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Sales + marketing activation

Signal selection is part of your agreed program. CRM, product-usage, and website-visitor signals depend on available data, permissions, and access to your tools, including 6sense where applicable. We confirm sources and activation before launch.

What's included

Everything It Takes To Get Into Market

Strategy, buyer intelligence, creative, media, sales activation, and program operations, coordinated by one ABM team.

You bring

Target accounts

The companies you want to engage.

Job titles

The roles and buying groups that matter.

Content

Approved assets, proof points, and brand guidance.

Desired outcomes

The actions and results you want the campaign to support.

We bring
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Strategy and campaign design

Audience priorities, campaign concept, messaging, channel plan, and success measures.

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Data and contacts

Account enrichment, relevant contact data, audience building, and buying-group mapping.

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Ad creative and content activation

Campaign copy and ad design that turn your existing content into relevant experiences.

Campaign destination

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Your website, an existing content hub, or a personalized hub we create, with relevant content and clear next steps.

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Advertising media and execution

An included media allocation, campaign setup, launch, ongoing management, and optimization.

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Signal research & engagement intelligence

Market and competitor research, signal selection, and campaign reporting across accounts, buying groups, and identifiable contacts.

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Leads and BDR handoff

Campaign responses and prioritized contacts, with context for relevant follow-up.

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Weekly strategy sessions and reporting

Weekly working sessions with your ABX lead, performance analysis, and a post-campaign summary deck covering the work, results, and recommendations for your next campaign.

One campaign. Coordinated across channels.

Meet Your Buying Group Throughout the Day

Different buyers. Different moments. One coordinated account experience.

Display Advertising

Social Advertising

Native Advertising

Email Marketing

Direct Mail

AI Advertising

Connected TV

Audio Advertising

Display Advertising

Keep your message in front of priority buyers across the web.

Illustrative example. Your campaign uses your approved creative.

Social Advertising

Connect relevant messages with the people on your buying committee.

Illustrative example. Your campaign uses your approved creative.

Native Advertising

Introduce useful content within relevant publisher experiences.

Illustrative example. Your campaign uses your approved creative.

Email Marketing

Reinforce campaign messages with coordinated email outreach.

Illustrative example. Your campaign uses your approved creative.

Direct Mail

Add a tangible, personalized moment to your account strategy.

Illustrative example. Your campaign uses your approved creative.

AI Advertising

Introduce useful content within relevant publisher experiences.

Illustrative example. Your campaign uses your approved creative.

Connected TV

Bring your brand story to streaming TV environments.

Illustrative example. Your campaign uses your approved creative.

Audio Advertising

Build familiarity through digital audio touchpoints.

Illustrative example. Your campaign uses your approved creative.

Your program includes an agreed channel mix. We define channel selection, quantities, production needs, and media or activation allocation in your proposal.

The destination is your choice

The Ad Starts the Conversation. The Destination Keeps It Moving.

Give each buyer a relevant next step based on who they are, what they care about, and where the opportunity is moving.

Your website

Build on what you have.

Send buyers to an existing product page, landing page, or approved resource on your website.

Existing pages · Your content · Agreed tracking

Your content hub

Keep your destination.

Use your existing Folloze, PathFactory, or other content hub or microsite to continue the journey.

Existing hub · Relevant paths · Required access

An Ignitium-created hub

Create a focused experience.

We spin up a personalized content hub around your approved assets, with account or segment experiences and a clear next step.

Campaign hub · Tailored content · Clear next steps

Destination setup, personalization, tracking, and any platform requirements are defined in your proposal. Existing destinations depend on the access and changes available to the campaign team.

Fast to launch. Managed through the quarter.

Seven Days to Launch. Three Months to Move Forward.

Launch in week one. Use the next 90 days to learn, optimize, and measure what is moving buyers and pipeline.

Week 1

Build + launch

Align goals, map the buying committee, build creative and experiences, and launch from readiness.

Weeks 2–4

Learn + optimize

Review engagement, refine messaging and media, and coordinate sales follow-up.

Months 2–3

Activate + measure

Keep the program operating and measure opportunity progression against agreed goals.

Next

Decide where to expand

Use the evidence to decide which product, region, segment, or account group comes next.

The schedule starts from a campaign-ready kickoff with agreed scope, complete inputs, and required access. Timely client approvals and platform review are launch dependencies. Expansion is a next-step decision, scoped separately from the initial three-month program.

Post-campaign summary deck

A campaign summary your team can act on.

At the end of your program, we create a summary deck outlining what we did, the results achieved, and what we recommend for your next campaign. Share it with your team and stakeholders to review the quarter and plan what comes next.

01

What we did

Campaign strategy, audiences, creative, content experiences, and channels activated.

02

Results achieved

Performance against your agreed goals, with account, buying-group, and contact engagement insights.

03

Recommendations for the next campaign

What to continue, refine, and test across audiences, messaging, channels, and media investment.

See If This Fits Your Quarter
White-glove service, every week

One Senior ABX Lead. One Operating Plan.

Your ABX lead coordinates the specialists behind the program and works directly with your team, so strategy and execution never drift apart.

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One accountable senior lead

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One coordinated weekly plan

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One view of buyers, activity, and pipeline

Your weekly working session

Included throughout your three-month campaign

1. Review the program

Check delivery, media pacing, account coverage, and progress against the campaign plan.

2. Analyze the results

Explore account, buying-group, and contact engagement alongside lead quality, buyer signals, and sales feedback.

3. Strategize about next steps

Agree on audience priorities, creative changes, channel adjustments, budget caps, and the next campaign actions.

4. Get your questions answered

Work through open questions, upcoming field activities, and what your team needs to move forward.

See the people behind the account

Know Who's Engaging and Give Sales the Context

Show sales what is happening inside the account. Show marketing what is working.

Level 1 · Account

Where is the campaign gaining traction?

Level 2 · Buying group

Which parts of the committee are engaged?

Level 3 · Contact

Who has a reason to hear from sales?

Level 1 · Account

Where is the campaign gaining traction?

Account view · illustrative

See target-account reach, investment, engagement, and response trends. Compare priorities and decide where to focus next.

Acme Corp

82

Globex

64

Initech

41

Level 2 · Buying group

Which parts of the committee are engaged?

Buying group view · illustrative

See engagement by role and persona, identify coverage gaps, and understand which messages are reaching relevant stakeholders.

IT / Security

76

Finance

48

Operations

22

Level 3 · Contact

Who has a reason to hear from sales?

Contact view · illustrative

Where identity and tracking support it, see the content and actions associated with an individual contact, alongside their account and role.

VP Security · read integration brief

90

CFO · viewed value guide

55

Ops Director · ad click

30

Put your budget and message where they matter.

Shape media priorities and personalized messaging at the account, persona, buying-group, and individual-contact level through supported activation channels. Shift investment as your priorities and engagement change.

Give BDRs a useful next step.

Turn campaign responses into informed outreach. Your handoff brings together the account, contact, role, content engaged with, and relevant signals so your team can prioritize a more relevant conversation.

Available targeting and reporting detail varies by channel, identity coverage, and permissions. Leads are qualified against the criteria agreed for your campaign.

Microsegmentation that protects your budget

Match Media Investment to Opportunity Value

Show leadership where media investment is producing value, with controls at the campaign, account, persona, and contact level.

Campaign-level allocation

Set the overall media allocation and pacing for the agreed campaign. Keep execution within the program's scope.

Account-level budget caps

Set spending ceilings around opportunity value and account priority, preserving investment for the wider portfolio.

Persona-level allocation

Balance investment across buying roles so the campaign covers the committee, not just the easiest role to reach.

Contact-level budget caps

Limit investment in individual contacts so one frequently reachable person does not absorb a disproportionate share.

Four levels of spend control

Campaign

Total allocation + pacing

Persona

Balance buying-role coverage

Account spending ceiling

Agreed cap

Set by opportunity value and priority

Individual contact caps

Set by buying role and influence

Economic buyer

Technical evaluator

Champion

Influencer

Illustrative configuration. Caps are set for your campaign.

Available budget controls depend on the activation channel, identity coverage, and agreed campaign scope.

Choose your starting point

Start at the Right Scale

Same ABM operating discipline. Different scope based on the opportunity.

Good

Focused Program

Start with one priority segment, region, product, or account group.

Best for: A new play, priority launch, strategic account group, or defined growth opportunity.

Most common

Better

Expanded Program

Extend a working program across more accounts, buyers, channels, or use cases.

Best for: Increasing coverage or expanding a program that already has traction.

Best

Scaled ABM Program

Coordinate multiple segments, products, regions, or account groups through one operating model.

Best for: Enterprise teams ready to operate ABM at greater scale.

Not sure

Not Sure Where to Start?

Bring us the growth target. We'll recommend the right starting point.

Talk to a Specialist

Tailored proposals, not fixed packages. Programs start at $30,000 for three months, with media included.

Book a Strategy Session