ABX ORCHESTRATION® FOR REVENUE TEAMS

Marketing Sellers Will Love Starts with Reaching the Right People

We reach every person who has to say 'yes' before your reps ever pick up the phone, so sales conversations start warm.

Book a Revenue Strategy Call

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Your ABM Campaigns Are Reaching the Building. Not the Buyer.

Buying committees aren't getting smaller. The average enterprise deal now involves 6 to 10 stakeholders. Every one of them can stall a deal. Your ads reach the office network. We reach the committee.

What you're paying for:

Coverage across the buying group
The CFO at home on a Tuesday
Decision-makers who control the deal

What's actually happening:

Impressions to whoever's on the office Wi-Fi
The intern in the conference room
Anyone with a company email

If your sellers are walking into accounts cold, the system wasn't designed to warm them up.

What Changes with Ignitium

One system. Every decision-maker. Sales ready to close.

01. We map the buying group

Every name. Every role. Every relationship. We build the full committee for each target account from verified contact data, so your reps stop guessing who matters and start working the people who do.

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Outcome: 100% buying group coverage on every Tier 1 account.

02. We reach them as individuals

LinkedIn, programmatic, connected TV—coordinated across channels using verified contact data, not anonymous IPs. The CFO sees the CFO message. The IT lead sees the IT message. Every touchpoint reinforces the same buyer journey instead of fragmenting it.

Outcome: Persona-specific message penetration across the entire buying group.

A person holding a phone and viewing a Linkedin ad

03. We hand sellers warm context

We push every signal directly into your CRM and sales engagement platform—where your reps already work. No new dashboards. No new logins. No more tools to learn. Engagement signals show up exactly where your sellers are already taking action, so they can start the conversation at "tell me more."

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Outcome: Higher meeting acceptance rates with zero adoption tax.

Illustration of precision targeting and orchestrating seamless experiences

04. We prove what worked

Contact-level attribution that ties every impression, click, and conversation to pipeline. Not account-influenced metrics that leave the CFO asking what actually drove the deal, but real names tied to real revenue.

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Outcome: Reporting your team can defend.

illustration of wasting budgets on low intent, low value accounts

Book a Revenue Strategy Call

The Difference Isn't Just In How It Works. It's In What It Costs.

Account-Based Ads

People-Based Ads

ABA

PBA

500

18

Target contacts, from specific
departments at a target company

Target contacts, preselected
by sales and marketing

Hope that the right contacts are seeing your personalized account-based ads daily

Know that the right contacts are seeing your personalized people-based ads daily

Using native ad targeting capabilities

Find Out More

$40-90

$.05

Cost per click

Cost per ad view

$1,500

$100

Monthly ad budget

The statistics provided above are illustrative. Actual costs may vary on a case-by-case basis.

Ignitium Resources

Guide

People-Based Ads

Reach up to 90% of decision-makers via LinkedIn’s newsfeed and Audience Network, track engagement at the person level, and deliver 1:1 personalized experiences.

Learn More