We've all heard of the 80-20 rule; when 80% of revenue comes from 20% of your customers. Devoting time and marketing dollars on the 80% of leads who will never buy is an organizational waste. Maximizing your revenue potential comes from investing wisely on the high-value target accounts that hold the greatest value potential. It takes precision and skill to know which companies and stakeholders to focus on and then serve them highly relevant content. This approach to marketing is termed Account-based marketing (ABM). ABM is a highly effective marketing strategy that drives results for B2B technology, software, and SaaS companies who have complex and lengthy sales cycles. Ignitium's team can help you get started and manage the campaigns to shorten the path to a high ROI.