• Account Based Marketing

    Account Based Marketing

    ABM is one of the fastest growing strategies for B2B companies with an ROI that outperforms other marketing investments. Jumpstart your ABM strategy or optimize an existing one with a free evaluation.

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Accelerate Your Account-Based Marketing Strategy

We've all heard of the 80-20 rule; when 80% of revenue comes from 20% of your customers. Devoting time and marketing dollars on the 80% of leads who will never buy is an organizational waste. Maximizing your revenue potential comes from investing wisely on the high-value target accounts that hold the greatest value potential. It takes precision and skill to know which companies and stakeholders to focus on and then serve them highly relevant content. This approach to marketing is termed Account-based marketing (ABM).

ABM is a highly effective marketing strategy that drives results for B2B technology, software, SaaS, and manufacturing companies who have complex and lengthy sales cycles. Ignitium can help you launch and scale your ABM efforts to drive measurable results from your target accounts. Our project services include marketing tech implementation, target account selection and market mapping, buying committee segmentation and playbooks, ABM preparedness, ABM tech stack curation, ABM business process and CRM lifecycle, ABM reporting and metrics. After an initial project, we provide on-going account-based marketing support and campaign optimization.

Account-Based Strategy & Analytics

Account-Based Strategy & Analytics

Account-Based Marketing Automation

Account-Based Marketing Automation

Account-Based Digital Advertising

Account-Based Digital Advertising

Account-Based Web Personalization

Account-Based Web Personalization

  • When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10% & 19% reported a revenue impact of 30% or greater (Demandbase in eWeek)
  • 80% of marketers measuring ROI say that ABM outperforms other marketing investments (ITSMA)
  • 84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships (Alterra Group)
  • B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth (SiriusDecisions)
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t (CEB)
  • The first 10 seconds of the page visit are critical for users’ decision to stay or leave (Microsoft Research)
  • More than 90% of marketers believe that ABM is essential to B2B marketing (SiriusDecisions)
  • More than 60% of companies plan to invest in ABM technology (SiriusDecisions in Direct Marketing News)
  • 92% of B2B marketers worldwide say that ABM is “extremely” or “very” important to their overall marketing efforts (SiriusDecisons)
  • 41% of B2B marketers worldwide said they would increase spending on ABM (ITSMA)
  • On average, 5.4 people now have to formally sign off on each purchase (CEB in HBR)
  • 74% of business buyers conduct more than half of their research online before making an offline purchase (Forrester)
  • Only 0.75 percent of leads generated become closed revenue (Forrester).
  • Generating high-quality leads is the number-one challenge for B2B marketers (IDG Enterprises).
  • More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year (Terminus).
  • On average, the number of people involved in a large technology purchase has increased from five to seven (IDC).

HOW WE DO ABM

Does your business need help increasing revenue, generating more leads, boosting average order values, or lifting conversion rates from enterprise accounts? Our team has a track record of successfully helping businesses like yours achieve and surpass their goals.

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