• Account Based Marketing

    Account Based Marketing

    ABM is one of the fastest growing strategies for small to enterprise B2B companies with an ROI that outperforms other marketing investments. Jumpstart your ABM strategy or optimize an existing one with a free evaluation.

    Learn more

Accelerate Your Account-Based Marketing Journey

We've all heard of the 80-20 rule; when 80% of revenue comes from 20% of your customers. Devoting time and marketing dollars on the 80% of leads who will never buy is an organizational waste. Maximizing your revenue potential comes from investing wisely on the high-value target accounts that hold the greatest value potential. It takes precision and skill to know which companies and stakeholders to focus on and then serve them highly relevant content. This approach to marketing is termed Account-based marketing (ABM). ABM is a highly effective marketing strategy that drives results for B2B technology, software, SaaS, and manufacturing companies who have complex and lengthy sales cycles. Ignitium can help you launch and scale your ABM efforts to drive measurable results from your target accounts.

Identifying High-Value Accounts

Identifying High-Value Accounts

Sales teams are tired of following up with low-quality leads brought in by massive email blasts and haphazard PPC campaigns. With the wealth of information publicly available to today's sales and marketing team, we can be much more strategic and data-driven with our accounts--spending our precious time and resources cultivating relationships we know are a profitable fit.
Personalize the Experience

Personalize the Experience

Today's customers want instant gratification and easy access to the information they need to make an educated purchasing decision. With account-based marketing, we deliver highly customized content personalized to address the needs of the individual visitor. Ignitium provides a roadmap to delivering this content in the form of blog posts, eBooks, videos, whitepapers, infographics, and much more.
Targeted Distribution

Targeted
Distribution

Leveraging company-based advertising technologies, we make sure your display banners are highly customized and targeting your high-value accounts as well as key stakeholders. Our strategies connect with the principal decision makers and personas in a way they understand, amplifying your marketing and sales pipeline velocity at scale.
Tracking ABM Performance

Tracking ABM Performance

Integrating your CRM, marketing automation, and content distribution platforms together give you a crystal clear view of the aggregated activity of your strategic accounts and contacts. Our solution also provides metrics on engagement scoring, impressions, and revenue attribution with a 360 degree perspective of the performance of your account-based marketing strategies.

  • When ABM has been in use for at least a year, 60% of users reported a revenue increase of at least 10% & 19% reported a revenue impact of 30% or greater (Demandbase in eWeek)
  • 80% of marketers measuring ROI say that ABM outperforms other marketing investments (ITSMA)
  • 84% of marketers said that ABM had significant benefits to retaining and expanding existing client relationships (Alterra Group)
  • B2B organizations with tightly aligned sales and marketing operations achieved 24% faster three-year revenue growth and 27% faster three-year profit growth (SiriusDecisions)
  • Individual customer stakeholders who perceived supplier content to be tailored to their specific needs were 40% more willing to buy from that supplier than stakeholders who didn’t (CEB)
  • The first 10 seconds of the page visit are critical for users’ decision to stay or leave (Microsoft Research)
  • More than 90% of marketers believe that ABM is essential to B2B marketing (SiriusDecisions)
  • More than 60% of companies plan to invest in ABM technology (SiriusDecisions in Direct Marketing News)
  • 92% of B2B marketers worldwide say that ABM is “extremely” or “very” important to their overall marketing efforts (SiriusDecisons)
  • 41% of B2B marketers worldwide said they would increase spending on ABM (ITSMA)
  • On average, 5.4 people now have to formally sign off on each purchase (CEB in HBR)
  • 74% of business buyers conduct more than half of their research online before making an offline purchase (Forrester)
  • Only 0.75 percent of leads generated become closed revenue (Forrester).
  • Generating high-quality leads is the number-one challenge for B2B marketers (IDG Enterprises).
  • More than 60 percent of B2B marketers surveyed said they plan to implement an ABM program within the next year (Terminus).
  • On average, the number of people involved in a large technology purchase has increased from five to seven (IDC).

HOW WE DO IT

Does your business need help increasing revenue, generating more leads, boosting average order values, or lifting conversion rates? Our team has a track record of successfully helping businesses like yours achieve and surpass their goals.

Let's Chat