Demandbase offers the only comprehensive set of marketing solutions purpose built for the account-based needs of B2B. The Demandbase B2B Marketing Cloud includes Advertising, Marketing, Sales and Analytics solutions and provides B2B marketers with an unprecedented ability to get results from their existing marketing technology. While DemandBase's platform provides the infrastructure for ABM, Ignitium's consultants help design and manage the account-based campaigns. Launch an ABM pilot campaign with minimal risk and budget by working with Ignitium.
Proactively target companies and decision makersAccount-Based Advertising reaches your target accounts and the right internal stakeholders wherever they are online, then drives interest in your products through personalized messages. Create segmented campaigns that integrate into your marketing strategy to improve performance and show clear ROI.
- Target key accounts and job functions
- Reach company stakeholders across the web
- Measure and optimize by account
Only retarget the companies that matter most to youAccount-Based Retargeting captures active buying signals from companies on your website and launches display campaigns to nurture the extended stakeholder group at qualified accounts. Not only does it eliminate the waste inherent in traditional retargeting, it discovers opportunities and moves potential customers to conversion more quickly and effectively.
- Move advertising from tactical to strategic
- Make buying signals actionable
- Accelerate company movement from consideration to conversion
Identify target accounts and deliver insights at scaleMove beyond basic account selection to identify the high value accounts that are most likely to buy, including those that are already in market. Leverage a combination of behavioral, contextual and firmographic data from across the business internet to build and prioritize a list of your highest value target accounts.
Engage your target accounts with a personalized website experienceCustomize the experience for each visitor and optimize the performance of your website. Through Site Customization, you can capture the attention and deliver personalized content to provide a tailored website experience for each of your B2B audience segments. And with Site Optimization, you can leverage Artificial Intelligence (AI) to automatically provide each visitor with the hyper-targeted content recommendations that will drive more conversions.
- Put your website to work
- Site Customization
- Site Optimization
Drive better quality leads with shortened formsEliminate fields and still get detailed information passed directly to your lead database. Our forms data is standardized and normalized to help you better organize, sort and work with after you receive it.
- Shorter forms give you more leads
- Triple-verified company identification
- More manageable database with standardized and normalized data
Account-Based Marketing Automation
Execute an Account-Based Marketing strategy directly in your Marketing Automation SystemDrive Account-Based Marketing campaigns, enrich and optimize data and score accounts, all directly inside your marketing automation system.
- Enrich and optimize your contact data
- Execute Account-Based Marketing nurture campaigns
- Accelerate conversions and drive revenue through qualified marketing leads
- Organize individual contacts by account
Improve conversions with intelligent engagementUse chat to proactively engage target accounts and customers. With full company details and first-party data on your target accounts, your chat reps will know how to approach each session and effectively address key concerns, deliver the right message and move them forward in their buying process.
- Make live chat more effective and less wasteful
- Take advantage of opportunities with the accounts you’ve been waiting for
- Improve conversions with intelligent engagement
Give your sales team critical account insights to close business fasterGet visibility on anonymous visitors, a deeper understanding of the full buying committee’s activity and earlier clues on points of interest. You’ll also be able to create transparency with account-based marketing and advertising campaigns. Most importantly, these insights are automatically delivered to where Sales lives—Salesforce.
- Get the full account picture, not just known contact activity
- Create Sales & Marketing alignment
- Drive immediate action in the field
Account-Based Sales Development
Turn insight into sales actionAutomate prospecting and sales activities by discovering the right individuals to contact within each account. Get the context and insights that sales teams need to take action, personalize their outreach and maximize the quality of their conversations.
See how all your marketing programs are performing across the funnel—in one unified view.Performance Manager gives you visibility across your marketing efforts to see how you’re attracting, engaging and converting your audiences. It connects normally separate data from advertising campaigns, website activity, and CRM sales forecasts all under the lens of companies, to enable a clear view across your funnel. Performance Manager allows you to isolate awareness, engagement and conversion so you know exactly what is working, and where there are weak spots. You can also see how each of your audiences connects to actual revenue opportunities, allowing you to measure overall program ROI.
- Focus your efforts on the audiences that matter
- Align your marketing programs with Sales
- Create and monitor advertising campaigns
Get insight into your website traffic that actually means something for your business.Most B2B marketers value web analytics tools for showing them how much traffic their website is getting, which pages are most popular, how visitors are hitting goal/conversion pages and other general quantitative metrics. But B2B companies market and sell to other businesses, and many of their website visitors could never become customers. Having the ability to separate the high-value website visitors who work at target accounts from the rest of the low-value noise is the best way marketing can deliver on its efforts and promises.
- Make your analytics data useful and actionable
- Segment traffic by industry, revenue, employees and more
- Align with Sales—and the rest of the company