Bombora tracks the content consumption of business users at over two million companies across the B2B web and measures spikes in research activities for certain topics, products or services. We call this intent data. Using intent data, Bombora identifies which of your target companies are actively researching your products and services, signaling when and what they want to hear from you. These are called surging companies and the intensity of the surge is scored across a range from 0 to 100 for your relevant topics. Bombora’s data aligns your sales and marketing teams, enabling them to base their actions on the knowledge of which target companies are researching what topics, and the intensity of that consumption. Using this information, marketers can drive more qualified demand into the funnel while sales can prioritize accounts and win more business.
While Bombora's platform provides the intent data for ABM, Ignitium's consultants help design and manage the account-based campaigns. As a pure-play ABM agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Bombora investment. To learn more, schedule a Free Consultation.
Intent data at the core
Find and harness demand with Analytics
Meet customer demand where it exists with Bombora’s Analytics products. B2B Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience and businesses. However, only a fraction of any target audience is actively in a buying cycle.
Bombora’s Analytics products helps you be more targeted and proactive by identifying organizations demonstrating greater intent for your products or services. This data is used to augment fit models, build target account lists, and enable sales to prioritize accounts and customize engagement.
Reach B2B buyers with Audience Solutions
Deliver targeted campaigns and more holistic media strategies with Bombora’s Audience Solutions. The B2B buying process is a group activity taking place across multiple channels and devices. B2B marketers are challenged to precisely and consistently identify, reach, and engage with these buyers across disparate channels.
With Bombora’s Audience Solutions, you build your target audience online using a comprehensive database of attributes and intent signals in order to reach your audience consistently across channels through built-in integrations, and measure the effectiveness of your campaigns.