PPC Management Services
Entrust your PPC management to our results-oriented and systematic approach to paid search advertising. You will attract more highly qualified leads to your sales funnel, while simultaneously reducing the waste in your pay-per-click campaigns. Our A/B testing allows us to analyze and dramatically improve the conversion process at every touch point. All this while reducing the customer acquisition costs for your company.
Our team of experienced PPC professionals possesses an extensive knowledge of managing and optimizing campaigns. It is our belief that pay-per-click advertising plays a valuable role in everyone's inbound marketing plan. Perhaps you're looking to use PPC to drive quicker results while you are waiting for your SEO strategy to build up steam. Whether your goal is to increase traffic, leads or customers, our team is prepared to place your advertisements in the sights of users we target that are ready to make a purchase.
Are you ready for paid search campaigns that have been optimized to increase the visibility of your brand, reduce the cost of acquisition, and increase the quantity and quality of your leads? If so, contact one of our marketing professionals to learn more about how our PPC management services can improve your company's performance.
Keyword Research & Refinement
When we onboard new PPC clients, our first step is to perform research. We take a deep dive to understand your company, its products and services, the industry you play in as well as the competition, and last but not least, your buyer personas. Investing the time to develop a strategy around these key areas aids us in pinpointing the keywords that present the most opportunity for your PPC campaigns.
After we conduct our initial research, we examine your current PPC activities and compare them to your competitors to identify new keywords that are more relevant and exhibit greater profit potential. Once we wrap up our keyword research, we deliver a list of highly focused keywords along with a strategy mapping these profitable keywords to your current PPC campaigns.
Once you've taken the plunge to implement our suggested PPC plan, we will set up (or reconfigure) your campaigns to make sure you are leveraging the advanced features of PPC such as dynamic keyword insertion, ad groups, and remarketing lists. During this phase our team develops landing pages specific to your PPC needs, integrating it fully with your existing Marketing Automation Technology or other 3rd party tools. Taking this one step further, we also pair your marketing automation tools with your CRM to monitor, maintain, and optimize the return on your PPC investment quickly and with precision.
PPC Advertisements that perform well don't just fall from the sky. It takes a team of inbound marketing strategists and talented copywriters to develop a focused strategy. Our team works side-by-side to create advertisements that beat the competition with engaging content that clicks and converts.
Management and Optimization Retainers
Some agencies consider PPC as a one-and-done strategy. We take a different approach and dedicate ourselves to routine monitoring and optimization of your PPC campaigns to ensure we are continually improving the quality scores and decreasing the costs of each click. You can breathe a sigh of relief with the knowledge that you can depend on our PPC professionals to continuously improve the return on your PPC investments. Our team proactively manages your campaigns by adjusting bids, pinpointing profitable keywords, A/B testing the copy of your ads, and optimizing landing pages. Call us today to learn how our PPC management services can expand the reach of your brand and drive more highly qualified leads to your sales team.
Connect with a PPC Management Specialist Today for a Free Consultation