Marketing & Web Analytics Services
Collecting data is easier than ever. Analyzing it for insight is the new challenge marketers face. Google Analytics can provide a snapshot of the past and present, but insight into the future is where its true power lies.
As a Google Analytics Certified Partner (GACP), Ignitium specializes in setting up Google Analytics properly for businesses. Google Analytics is a free tool which has the ability to provide extensive reporting on your site’s visitors and how they interact with and move through your website. We help our clients juggle marketing campaigns and executions by using innovative, best-practice analytic techniques to track marketing success and optimize ROI across all online platforms. This type of cross-channel analytics is useful in evaluating a wide variety of initiatives, from SEO, link building, inbound marketing, paid search, social media, and email marketing.
To determine the real value of your marketing dollars, it’s important to consider a variety of factors when conducting cross-channel analytics. For example, which elements of the marketing mix are consumers embracing—and which are contributing to their conversion? At Ignitium, we utilize the latest analytic tools to evaluate current marketing channels, predict buying patterns, and develop ongoing strategies to maximize engagement and increase sales. In addition to providing clients with comprehensive analytic reports, Ignitium extracts actionable insights in order to make proactive recommendations for future marketing initiatives.
Build Credibility by Showing the Impact of your Marketing Efforts
Put Your Money to Work for You
Gain Visibility with Reports and Dashboards
Show Your Value with Revenue Attribution
Map the Buyer's Journey
Marketing Analytics Service Examples