Email Marketing Services
Email is the one marketing strategy you need to execute with precision and accuracy because when done right, it is the most efficient means for marketers to nurture their leads into loyal customers.
Building out the optimal email takes a lot of attention to detail. The obstacle to overcome is enticing the recipient to open the email with a great subject line. The email body's copy and design should be professional, concise and attractive enough to draw in the interest of the reader. The call to action should make a valuable offer that the reader won't be able to resist. Melding these elements with individual buyer persona's pain points and marketing signals is critical to hitting your target with a successful email marketing campaign. Lastly, your email recipient should have a seamless user experience regardless of the device they're using, so responsive design is a must.
Our HubSpot certified team of email marketing professionals will guide you in improving the results of your marketing campaigns by ensuring they are crafted strategically with compelling content, eye-popping designs, and customized for the buyer personas you need to target.
Your Email Marketing Strategy
Once you engage Ignitium in an Inbound Marketing Services Agreement, our team will get to work analyzing your existing email marketing programs to identify areas that can be optimized to improve your results. Our team infuses copywriting, graphic design, and email automation expertise into your strategy to ensure the subject lines, email body, and CTAs are optimized. We include management of your email marketing campaigns, professional copywriting, template design, and continuous optimization in your retainer package to guarantee you receive a positive return on your email marketing investment.
Automating your Email Marketing
Once we craft your email marketing strategy, you will begin to understand how important it is to pair it up with email automation. Although the occasional lead purchases on the spot, most leads are not ready to take the leap the first time they encounter your brand. Nurturing these leads with email is the most efficient way to convert them into sales-ready prospects, but rather than placing this burden on your marketing team, why not let technology do all the heavy lifting?
Successful email marketing campaigns start by researching your prospects to develop a persona profile and understand the behavioral signals we can use to help qualify them along their path to purchase. Injecting the email marketing strategy with this valuable information aids in creating automated workflows that hold the prospect's hand along the entire buyer's journey.
Managing your Email Campaign
Once we launch your first email marketing campaign, we do not just set it and forget it. Routine maintenance and optimization is key to maximizing the impact your emails have on your bottom line. We assist with both the execution and ongoing management of your email campaigns to make sure no stone goes unturned. We consistently look for ways to improve on the copy, design, and timing to get you better results.
Writing copy for your email marketing campaigns takes both a creative and analytical brain. Our email copywriters leverage email best practices every time they receive a new assignment, and they place an emphasis on getting results for you. Whether you are hoping to use email marketing to nurture your leads or grow revenue within your current accounts, our team is here to partner with you to achieve your email marketing objectives.
Optimizing Your Emails
We take A/B testing to an extreme with our dedication to continuous testing and email optimization. We take it well beyond the status quo of open rates and clicks to perform actual split tests on a multitude of variables embedded in each and every email marketing campaign. We leverage the data to optimize your campaigns and deliver the results you're looking for. Our advanced technologies even make it possible for us to attribute revenue to each email marketing campaign, giving you insight to how your investment is paying for itself.
Email Templates that Work
All successful inbound marketing strategies include a robust email marketing program. Similar to landing or thank you pages, having an inventory of well-designed email templates can make email marketing a breeze. Email templates can be leveraged over and over to create stunning newsletters, events, campaigns, and announcements. Superior to out-of-the-box templates, our customized email templates are tailored to the needs of your organization and are intended to deliver your messaging with an easy to replicate and stunning design. Our inbound marketing retainers include customized email templates developed exclusively for you by our team of creative designers.
Connect with an Email Marketing Specialist for a Free Consultation