Dating back to 2006, smart online businesses made the switch to inbound marketing as the most efficient way to market their offerings. Replacing the old-school marketing strategies of purchasing advertising, sending direct mail, and hoping that leads would come in, the inbound methodology takes a more strategic approach. Inbound places an emphasis on developing compelling content that attracts a target audience to your offering and ushers them along a pathway to purchase. Designing content with your future customers in mind creates a natural attraction for incoming visitors that increases conversions, closes sales, and sustains a healthy relationship with customers over time. The inbound methodology works for all businesses, regardless of size and has been proven to be 10X more effective than the old ways of marketing.
The inbound methodology is comprised of five main concepts: content creation and distribution, lifecycle marketing, personalization, multichannel, and integration.
Content Creation and Distribution
The backbone of inbound is the creation of content specifically targeted to address the needs of your personas and distribution of the content across multiple channels where they hang out.
The second leg of inbound includes delivering content that attracts strangers, converts visitors, closes sales, and delights customers throughout the entire pathway to purchase.
The third concept central to inbound is the personalization of content that addresses the needs of your target audience. Over time, valuable information is gathered about your leads, which makes it possible to optimize your messaging to meet their needs.
The fourth element of inbound involves incorporating a multi-channel approach to the promotion of your content. Meeting your personas where they are to deliver your messaging puts you in the spotlight and provides a way for them to interact with you.
Integration is the final fundamental of inbound marketing, and it pulls all four concepts together, so they work cohesively towards a common goal. Armed with analytical tools tied to your content creation and publishing platform, you can learn what works, what doesn't, and optimize it all in one convenient place.
The Inbound Marketing Methodology
When you align your marketing strategy with the interests and pain points of your prospects, you can begin attracting traffic to convert, close and delight with the inbound marketing methodology. This is the path that your best customers naturally take when they are forging a relationship with your business.
It all begins with attraction. During this stage of a relationship, you start off as strangers, but over time, build awareness that turns into an attraction. For businesses, strangers are unaware of you and your brand, so you need to reach new audiences to build awareness and attract them to your website. Attract more visitors with the following Ignitium services: search engine optimization, blogging, web pages, social publishing, and keyword research and tracking.
Once the attraction phase is over in a relationship, contact information is typically exchanged as an outward expression of the desire to continue the relationship beyond the first interaction. For inbound marketers, the convert stage is all about getting contact information to provide information that nurtures a lead down their pathway to purchase. Convert more high-quality leads with the following Ignitium services: lead generation, landing pages, forms, calls-to-action, and conversion rate optimization.
Once you've exchanged contact info, it's time to invest in the relationship. Taking a relationship step by step and providing something of value along the way, typically leads to a commitment. For a business, that commitment is a closed deal. Close bigger deals with the following services we offer at Ignitium: customer relationship management, closed-loop reporting, email, marketing automation, and sales alignment.
Once you've sealed the deal, the relationship can get even better. Taking actions to ensure the relationship remains healthy and happy require less energy than creating new relationships. There are opportunities for your delighted customers to cross-sell, up-sell, and endorse your solutions. Delight more customers with the following Ignitium services: calls-to-action, social monitoring, community engagement, and satisfaction surveys.
How Ignitium Can Rev Up Your Inbound Marketing
Our team of certified inbound marketing professionals will help create your inbound marketing strategy, build up your inbound marketing asset inventory, implement the plan, analyze its performance, and optimize to ensure you are getting the results you need.
We partner with your team to align your corporate objectives with a strategic inbound marketing plan that will get you results fast. We review you current processes and asset inventory to determine what's currently working, what's not, and what gaps we can fill for you quickly.
Once the strategy is in place, we mine your data to create your ideal customer profiles, persona profiles, content maps, design and build your inbound web presence and integrate your marketing and sales technologies together.
After your assets are fully integrated and ready to launch, we implement the tactics included in your inbound marketing strategy to begin attracting new visitors, converting more leads, closing bigger deals, and delighting more customers. Our talented team of graphic designers, copywriters, and developers works tirelessly to ensure your success.
By integrating your sales and marketing technologies into one platform, we can attribute revenue down to the account level to see how your campaigns are performing. Split testing also makes it possible for us to continuously create and test new iterations of design and copy to ensure we create a highly optimized experience.
Connect with an Inbound Marketing Specialist Today for a Free Consultation