One of the main components of every successful pay-per-click (PPC) campaign strategy is paid search marketing. The best time to advertise is when a person has decided they need your solutions and is actively seeking to purchase. Long-story-short, you place bids for keywords pertinent to your business to make sure your ad is placed in front of users searching for those terms. In exchange for clicks to your website, you pay the search engine the bid price. If set up correctly, this is one way you can get in front of exactly the right people. However, if set up improperly, search advertising campaigns can be a very costly and ineffective endeavor. No one wants to make that mistake.
Understanding what it takes to run an effective paid search campaign requires in-depth knowledge and attention to details. Our paid search advertising professionals consistently monitor our client's accounts to optimize and get the best results possible. Not everyone has the talent to manage a search advertising campaign, but if done well, the results can be a game-changer for your company.
The Secret Sauce of Search Advertising
A strategy is the first ingredient in our recipe for search advertising success. Our team develops a plan to align your product or service offering with the needs of your ideal customers. Once we develop a plan, our team gets to work creating ad content that is consistent and compelling. We maximize the site experience by combining messaging with the right keywords and impeccable design.
Follow-through is the second ingredient to search advertising success. After the campaign strategy goes live, our team monitors the performance of each variable on a weekly basis. Our hands-on approach ensures the campaign is routinely analyzed and optimized to get you results.
We guarantee you will get the best return on your search advertising investment with an approach that marries strategy and follow-through with analysis and optimization.
Paid Search Platforms
Google SearchGoogle's search platform boasts over three billion searches every day. If you do the math, that's over a trillion searches each year on just one search provider. If your company has any hopes of staying in the game, you must have a highly-evolved search engine presence. Search advertising helps you stand out in the crowd when your future customers need you the most--when they are actively seeking to purchase. Making the decision not to advertise on Google is the equivalent of hiding your company in the shadows and allowing your competition to take center stage.
Bing/Yahoo SearchWe all know that Google is the big daddy of search engines, but as much as 30% of all searches conducted are through Yahoo, Bing, and other smaller providers. Wise businesses take advantage of these opportunities, but not all search engines are created equally. Keywords that perform well on Google do not necessary perform well on Yahoo or Bing. Likewise, poorly performing keywords on Google can do very well with the other providers. Our team intimately understands the differences, tailors your plan to the individual platforms, routinely monitors, and optimizes your ad campaigns to get you great results on the search advertising platform that are a good fit for you.
Common Search Advertising Pitfalls
CompetitionThe further along in the buyer's journey a prospect is, there is more expense involved with gaining their attention. Paid search advertising targets prospects who are on the verge of buying. Competition for their attention is fierce. An excellent strategy is what you need to capture their attention without breaking the bank.
CostPaid search advertising is an incredibly effective way to get more clicks if you have the budget. However, the cost per lead can add up quickly because you pay each time someone clicks on your ad. Most smaller companies are priced-out of paid advertising due to the high costs involved.
ComplexityAnyone can set up a paid advertising campaign, but making money from one is another story. Many companies are taken by surprise when they dip their feet into the paid advertising waters and making newbie mistakes can be very costly. The complexities of setting up, managing, monitoring, and optimizing campaigns require a significant up-front investment in training and an ongoing investment of time and talent.
Not Just Your Run-of-the-Mill Advertising Agency