LinkedIn Advertising with Intent Data
As a pure-play Account-Based Marketing agency with experience using various B2B advertising tech, LinkedIn Ads have proven to be the best platform for generating leads and engagement from key people at target accounts. Effectively marketing on LinkedIn requires an intimate knowledge of your target audience coupled with the ability to optimize ad content with effective audience targeting. Strategically implementing your LinkedIn campaigns will take things up a notch for your business.
When Ignitium sets up LinkedIn advertising campaigns, we look at the technographic, firmographic, and 3rd-party intent data of your ideal customers to create a predictive model for not only generating highly qualified leads, but to actually drive quick revenue for your organization. Our ABM analysts look beyond optimizing peformance at the segment level. We analyze account-level impressions and clicks, Bombora intent data, anonymous web traffic and CRM data to get the best results. Get a free predictive model on your target list and account-level LinkedIn ad engagement for the last 6 months by filling out the consultation form below.
What's So Great About LinkedIn Advertising
There are a variety of ways that LinkedIn allows you to target your ads. Campaigns can be targeted by: location, the company's name, job titles, roles within the organization, seniority, educational institution attended, specific skill-sets, in addition to the usual demographics like age and gender.
After designing the optimal audience, LinkedIn allows you to monitor the results of your campaign to ensure it is resonating well. This feature provides the insight needed to keep continuously improving all the variables to optimize it for performance.
How to Know if LinkedIn is the Right Choice for You
- What does my ideal account look like (size, industry, geography, alexa rank)?
- Do these accounts use any specific tech (CRM, Hosted Email, Marketing Automation)?
- What job title does my target audience have?
- Does my target audience have any specific skill sets or interests?
- Where is my target audience's role in their organizational chart (IT, Marketing, Sales, Legal)?
- What type of position does my target audience have in their company (CXO, VP, Director, Manager)?
The Ignitium Difference
Ignitium's team takes a hands-on approach and will give your LinkedIn campaigns everything needed to be successful. Begin taking advantage of LinkedIn advertising's power today, by contacting one of our skilled team members.