People.ai Consulting

People.ai is on a mission to be the AI Platform for all business activity, building the sales automation tools the modern organization needs to be more productive. People.ai solves the age old problem of sales and marketing alignment, but in a completely new way. They believe that by using their sales automation tools to automate manual tasks (like logging activities into your CRM), you’ll have more time in your day to focus on what’s most important to your business, and sales and marketing teams get the data they need to align and thrive.

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your People.ai investment. To learn more, schedule a Free Consultation.


How Does People․ai Work?

 

Ingest

Ingest

With 96 out-of-the-box API connections to email, calendaring systems, audio and video conferencing services, and telephone systems - People.ai leverages the industry’s leading activity capturing capabilities, and equips your organization with the ability to capture the entire go-to-market team’s customer communications.
Analyze

Analyze

With the industry’s highest-fidelity account and opportunity matching algorithms, customizable tiebreakers, and automated contact creation organizational leaders can rest easy that CRM contacts from marketing and sales activities will automatically end up in the right place in the CRM. Once matched, People.ai leverages the power of AI to analyze sentiment, detect competitor mentions, and enrich contact data to both solve for matching business and personal contact resolution and supercharge both the new and old data in your CRM.
Deliver

Deliver

Not only does the People.ai platform ingest, analyze, and supercharge your activity data, it also delivers that data and insights to the tools you’re already using. In addition to the powerful People.ai web application, People.ai is designed to deliver data and insights directly to your business intelligence tools, data warehouse tools, Slack, back into your CRM, or countless other tools via our robust API. Data no longer disappears as it’s created, it’s pulled in, analyzed and supercharged, and delivered back to you where it matters.

People.ai Platform


 

Measurement of Campaign Influence

Measure campaign influence and success by capturing lead and contact touches from inbound and outbound activities.

Unlock Programmatic Marketing

Enable real-time automatic event triggers for marketing campaigns based on sales team activities (or lack thereof).

Closed-Loop Reporting

Closed-Loop Reporting Get accurate reporting and attribution for marketing events and campaigns through cutting-edge automatic activity to opportunity matching.

Focus ABM Efforts

Identify, define, and target your account’s buying-unit with sales stage visibility.

Expand Total Addressable Market (TAM)

Automatically expand your total addressable market by capturing the contacts that sales have engaged with but not yet added to your CRM.

Maintain an “Evergreen” CRM

Automatically update contact titles and phone numbers for contacts reducing manual data entry and stale data.

 


Connect with an ABM Specialist Today for a Free Consultation

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

Launch an account based program without purchasing any of the key technologies required for scaling ABM. Ignitium will provide the data, technology, people, and processes to get a program off the ground within 45 days. ABX specialists will manage the program and train a few sales reps on how to convert 1st and 3rd party intent signals into meetings. Program can be optimized for generating leads from target accounts or nurturing in-market accounts with ungated experiences.

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ABM Pilot

ABM Pilot

If you recently made the investment in 6sense or Demandbase, it’s time to run a few micro campaigns against 50% of your target list to prove out the value before scaling ABX. Ignitium will quickly set up the best in class experiences and guide you through the orchestration process to maximize your ROI. Custom reporting will be available in DOMO, Salesforce & your ABM platform. All data, technology, and people gaps within your infrastructure will be covered via our ABX as a Service model. 

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ABM at Scale

ABM at Scale

After using an ABM platform for more than a year, it’s time to scale enterprise wide. The goal would be to leverage the ABX framework across your total addressable market with campaigns optimized by region, tier, journey stage, and persona. The number of channels and target accounts will increase significantly. We’ll work closely with your sales team to increase adoption of your ABM investment which will help drive more meetings, opportunities, and closed pipeline.  

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