People.ai is on a mission to be the AI Platform for all business activity, building the sales automation tools the modern organization needs to be more productive. People.ai solves the age old problem of sales and marketing alignment, but in a completely new way. They believe that by using their sales automation tools to automate manual tasks (like logging activities into your CRM), you’ll have more time in your day to focus on what’s most important to your business, and sales and marketing teams get the data they need to align and thrive.
As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your People.ai investment. To learn more, schedule a Free Consultation.
How Does People․ai Work?
With 96 out-of-the-box API connections to email, calendaring systems, audio and video conferencing services, and telephone systems - People.ai leverages the industry’s leading activity capturing capabilities, and equips your organization with the ability to capture the entire go-to-market team’s customer communications.
With the industry’s highest-fidelity account and opportunity matching algorithms, customizable tiebreakers, and automated contact creation organizational leaders can rest easy that CRM contacts from marketing and sales activities will automatically end up in the right place in the CRM. Once matched, People.ai leverages the power of AI to analyze sentiment, detect competitor mentions, and enrich contact data to both solve for matching business and personal contact resolution and supercharge both the new and old data in your CRM.
Not only does the People.ai platform ingest, analyze, and supercharge your activity data, it also delivers that data and insights to the tools you’re already using. In addition to the powerful People.ai web application, People.ai is designed to deliver data and insights directly to your business intelligence tools, data warehouse tools, Slack, back into your CRM, or countless other tools via our robust API. Data no longer disappears as it’s created, it’s pulled in, analyzed and supercharged, and delivered back to you where it matters.
Measurement of Campaign Influence
Measure campaign influence and success by capturing lead and contact touches from inbound and outbound activities.
Unlock Programmatic Marketing
Enable real-time automatic event triggers for marketing campaigns based on sales team activities (or lack thereof).
Get accurate reporting and attribution for marketing events and campaigns through cutting-edge automatic activity to opportunity matching.
Focus ABM Efforts
Identify, define, and target your account’s buying-unit with sales stage visibility.
Expand Total Addressable Market (TAM)
Automatically expand your total addressable market by capturing the contacts that sales have engaged with but not yet added to your CRM.
Maintain an “Evergreen” CRM
Automatically update contact titles and phone numbers for contacts reducing manual data entry and stale data.
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