• Marketing Automation Management

    Marketing Automation Management

    Discover how you can accelerate your ABM initiative by optimizing your marketing automation for target accounts.

Marketing Automation Management

The word “automation” conveys ease. So is marketing automation set-it-and-forget-it easy? No. No it is not.

Simply put, companies that have implemented marketing automation out-perform those that haven’t. There’s a misconception, however, that marketing automation software includes all the tools necessary to grow. Just install, press play, and watch the leads (and revenue) pour in.

Not so fast.

A proper marketing automation system includes automated email workflows, marketing personalization, progressive profiling, list segmentation, and more.

Many of these opportunities are not realized because organizations lack the capacity and in-house expertise to capitalize fully on the advanced features and benefits that marketing automation technologies provide. Our team is here to ensure you maximize the utility of your advanced marketing automation features and integrations with other platforms. Doing so correctly translates to higher ROI.

Want to know more about how we can help you manage your customers' entire lifecycle? Let’s find a time to talk.

 

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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