Since their inception in 2005, Madison Logic has been helping B2B companies accelerate growth and convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.
Through ActivateABMTM, their global account-based marketing platform, Madison Logic bring sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one. ActivateABMTM from Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages.
As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Madison Logic investment. To learn more, schedule a Free Consultation.
Optimize the buyer's journey with ActivateABMTM
ActivateABMTM helps you convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. It brings sales and marketing together with integrated buyer insights and Journey Optimization to make every interaction a meaningful one.
Simple, Strategic, Integrated
Find your target accounts
Leveraging our unique dataset of over 500m+ B2B buyers, we uncover accounts and decision makers showing high levels of interest in your solutions.
Engage the right B2B buyers
Engage key decision makers with hyper-relevant creative and content. Activate digital advertising programs and content syndication across multiple channels.
Optimize & convert
Continuously optimize the buyer journey by tailoring digital advertising and content to buyer stages. Adjust programs based on real-time performance metrics and buyer insights.
Measure what matters
Measure the effectiveness of your digital advertising and content syndication against your top accounts and your revenue goals.
Align stakeholders
With ActivateABM, marketing and sales teams work better together on the shared goal of converting target accounts.
Integrate MarTech stack
ActivateABM integrates into marketing automation, CRM, and all the systems and data that make your marketing department hum.
Connect with an ABM Specialist Today for a Free Consultation
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Ignitium's Managed Services for Account-Based Everything
ABM as a Service
Account-Based Advertising
Account-Based Website Personalization
Account-Based Content Marketing
Account-Based Social Selling
Account-Based Video Marketing
Marketing Automation Management
CRM Administration
Data Analysis & Optimization
ABM Orchestration Agency for Leading Revenue Teams
ABM Lite
ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.
Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.
Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.
