Madison Logic Consulting

Since their inception in 2005, Madison Logic has been helping B2B companies accelerate growth and convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.

Through ActivateABMTM, their global account-based marketing platform, Madison Logic bring sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one. ActivateABMTM from Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages.

As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Madison Logic investment. To learn more, schedule a Free Consultation.


 

Optimize the buyer's journey with ActivateABMTM

Optimize the buyer's journey with ActivateABMTM

ActivateABMTM helps you convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. It brings sales and marketing together with integrated buyer insights and Journey Optimization to make every interaction a meaningful one.


 Simple, Strategic, Integrated

 

Find your target accounts

Find your target accounts

Leveraging our unique dataset of over 500m+ B2B buyers, we uncover accounts and decision makers showing high levels of interest in your solutions.
Engage the right B2B buyers

Engage the right B2B buyers

Engage key decision makers with hyper-relevant creative and content. Activate digital advertising programs and content syndication across multiple channels.
Optimize & convert

Optimize & convert

Continuously optimize the buyer journey by tailoring digital advertising and content to buyer stages. Adjust programs based on real-time performance metrics and buyer insights.
Measure what matters

Measure what matters

Measure the effectiveness of your digital advertising and content syndication against your top accounts and your revenue goals.
Align stakeholders

Align stakeholders

With ActivateABM, marketing and sales teams work better together on the shared goal of converting target accounts.
Integrate MarTech stack

Integrate MarTech stack

ActivateABM integrates into marketing automation, CRM, and all the systems and data that make your marketing department hum.

 


Connect with an ABM Specialist Today for a Free Consultation


Ignitium's Managed Services for Account-Based Everything

ABM as a Service

ABM as a Service

Account-Based Advertising

Account-Based Advertising

Account-Based Website Personalization

Account-Based Website Personalization

Account-Based Content Marketing

Account-Based Content Marketing

Account-Based Social Selling

Account-Based Social Selling

Account-Based Video Marketing

Account-Based Video Marketing

Marketing Automation Management

Marketing Automation Management

CRM Administration

CRM Administration

Data Analysis & Optimization

Data Analysis & Optimization

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

Launch an account based program without purchasing any of the key technologies required for scaling ABM. Ignitium will provide the data, technology, people, and processes to get a program off the ground within 45 days. ABX specialists will manage the program and train a few sales reps on how to convert 1st and 3rd party intent signals into meetings. Program can be optimized for generating leads from target accounts or nurturing in-market accounts with ungated experiences.

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ABM Pilot

ABM Pilot

If you recently made the investment in 6sense or Demandbase, it’s time to run a few micro campaigns against 50% of your target list to prove out the value before scaling ABX. Ignitium will quickly set up the best in class experiences and guide you through the orchestration process to maximize your ROI. Custom reporting will be available in DOMO, Salesforce & your ABM platform. All data, technology, and people gaps within your infrastructure will be covered via our ABX as a Service model. 

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ABM at Scale

ABM at Scale

After using an ABM platform for more than a year, it’s time to scale enterprise wide. The goal would be to leverage the ABX framework across your total addressable market with campaigns optimized by region, tier, journey stage, and persona. The number of channels and target accounts will increase significantly. We’ll work closely with your sales team to increase adoption of your ABM investment which will help drive more meetings, opportunities, and closed pipeline.  

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