Since their inception in 2005, Madison Logic has been helping B2B companies accelerate growth and convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey.
Through ActivateABMTM, their global account-based marketing platform, Madison Logic bring sales and marketing together with integrated buyer insights and journey optimization to make every interaction a meaningful one. ActivateABMTM from Madison Logic is the only global account-based marketing platform that uses technology, actionable data, and content to speed the buyer journey at all stages.
As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Madison Logic investment. To learn more, schedule a Free Consultation.
Optimize the buyer's journey with ActivateABMTM
ActivateABMTM helps you convert your best accounts faster by finding and engaging with the most influential individuals throughout the buyer journey. It brings sales and marketing together with integrated buyer insights and Journey Optimization to make every interaction a meaningful one.
Simple, Strategic, Integrated
Find your target accounts
Leveraging our unique dataset of over 500m+ B2B buyers, we uncover accounts and decision makers showing high levels of interest in your solutions.
Engage the right B2B buyers
Engage key decision makers with hyper-relevant creative and content. Activate digital advertising programs and content syndication across multiple channels.
Optimize & convert
Continuously optimize the buyer journey by tailoring digital advertising and content to buyer stages. Adjust programs based on real-time performance metrics and buyer insights.
Measure what matters
Measure the effectiveness of your digital advertising and content syndication against your top accounts and your revenue goals.
Align stakeholders
With ActivateABM, marketing and sales teams work better together on the shared goal of converting target accounts.
Integrate MarTech stack
ActivateABM integrates into marketing automation, CRM, and all the systems and data that make your marketing department hum.
Connect with an ABM Specialist Today for a Free Consultation
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Ignitium's Managed Services for Account-Based Everything
ABM as a Service
Account-Based Advertising
Account-Based Website Personalization
Account-Based Content Marketing
Account-Based Social Selling
Account-Based Video Marketing
Marketing Automation Management
CRM Administration
Data Analysis & Optimization
ABM Orchestration Agency for Leading Revenue Teams
ABM Lite
Launch an account based program without purchasing any of the key technologies required for scaling ABM. Ignitium will provide the data, technology, people, and processes to get a program off the ground within 45 days. ABX specialists will manage the program and train a few sales reps on how to convert 1st and 3rd party intent signals into meetings. Program can be optimized for generating leads from target accounts or nurturing in-market accounts with ungated experiences.
If you recently made the investment in 6sense or Demandbase, it’s time to run a few micro campaigns against 50% of your target list to prove out the value before scaling ABX. Ignitium will quickly set up the best in class experiences and guide you through the orchestration process to maximize your ROI. Custom reporting will be available in DOMO, Salesforce & your ABM platform. All data, technology, and people gaps within your infrastructure will be covered via our ABX as a Service model.
After using an ABM platform for more than a year, it’s time to scale enterprise wide. The goal would be to leverage the ABX framework across your total addressable market with campaigns optimized by region, tier, journey stage, and persona. The number of channels and target accounts will increase significantly. We’ll work closely with your sales team to increase adoption of your ABM investment which will help drive more meetings, opportunities, and closed pipeline.
