LeanData Consulting

LeanData facilitates meaningful connections between data and people in order to connect business to revenue faster. LeanData stands at the center of your CRM, connecting data to the right people. By aligning marketing and sales with accurate matching, routing, and trustworthy attribution, sales reps only get the leads, contacts, accounts, and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your LeanData investment. To learn more, schedule a Free Consultation.


 

Routing

Routing

Connect prospects to your best sales reps and close deals faster.

With CRM assignment rules, routing leads can be slow and inaccurate. Research suggests as many as 1 in 4 leads get assigned to the wrong rep. With LeanData Routing, anyone can build, track and update complex routing flows on the fly.

FEATURES

  • Design CRM routing in a visual interface
  • Functionality to meet your business needs
  • Continuously optimize flows
    • Real-time routing insights
    • Check the health of any node
    • Click-through reports
    • Audit logs

Matching

Matching

Uncover hidden connections in your CRM.

Leads and Campaign Members are disconnected from accounts. This can lead to lack of context for the sales team and the need to spend additional time researching and triaging. LeanData builds the best lead-to-account and data connections.

FEATURES

  • Industry-leading matching algorithm
  • Customizable tiebreakers
  • Enhance leads with account data

Attribution

Attribution

Multi-touch marketing attribution that sales will trust.

Without actionable insights, marketers risk investing in channels that yield poor pipeline and revenue. Powered by our industry-leading matching, LeanData Attribution provides the most accurate view of campaign performance while creating a common dataset that both sales and marketing trust.

FEATURES

  • The most accurate attribution data
  • Optimize demand gen with actionable insights
  • Custom and out-of-the-box attribution models


Connect with an ABM Specialist Today for a Free Consultation


Ignitium's Managed Services for Account-Based Everything

ABM as a Service

ABM as a Service

Account-Based Advertising

Account-Based Advertising

Account-Based Website Personalization

Account-Based Website Personalization

Account-Based Content Marketing

Account-Based Content Marketing

Account-Based Social Selling

Account-Based Social Selling

Account-Based Video Marketing

Account-Based Video Marketing

Marketing Automation Management

Marketing Automation Management

CRM Administration

CRM Administration

Data Analysis & Optimization

Data Analysis & Optimization

 ABM Orchestration Agency for Leading Revenue Teams

ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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ABM Enterprise

ABM Enterprise

Enterprise organizations that have already invested in various ABM tech will benefit the most from this package. Our primary goal is to help increase the value of your existing investment by optimizing the configuration, increasing adoption, and driving specific business outcomes including engagement, meetings, opportunities, and closed/won deals. Any gaps within your ABM tech stack will also be covered by our proprietary tech, processes, and talent.

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