LeanData Consulting

LeanData facilitates meaningful connections between data and people in order to connect business to revenue faster. LeanData stands at the center of your CRM, connecting data to the right people. By aligning marketing and sales with accurate matching, routing, and trustworthy attribution, sales reps only get the leads, contacts, accounts, and opportunities they need to work on, so they can close more deals and drive more revenue, faster.

As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your LeanData investment. To learn more, schedule a Free Consultation.

Routing

Connect prospects to your best sales reps and close deals faster.

With CRM assignment rules, routing leads can be slow and inaccurate. Research suggests as many as 1 in 4 leads get assigned to the wrong rep. With LeanData Routing, anyone can build, track and update complex routing flows on the fly.

FEATURES

Design CRM routing in a visual interface
Functionality to meet your business needs
Continuously optimize flows

Real-time routing insights
Check the health of any node
Click-through reports
Audit logs

Matching

Uncover hidden connections in your CRM.

Leads and Campaign Members are disconnected from accounts. This can lead to lack of context for the sales team and the need to spend additional time researching and triaging. LeanData builds the best lead-to-account and data connections.

FEATURES

Industry-leading matching algorithm
Customizable tiebreakers
Enhance leads with account data

Attribution

Multi-touch marketing attribution that sales will trust.

Without actionable insights, marketers risk investing in channels that yield poor pipeline and revenue. Powered by our industry-leading matching, LeanData Attribution provides the most accurate view of campaign performance while creating a common dataset that both sales and marketing trust.