Lattice Engines Consulting
Technology is enabling B2B marketers to get closer and closer to the holy grail – 1-to-1 experiences across the entire buyer’s journey. Lattice recognizes that in order to create these personalized 1-to-1 experiences, our customers need a data foundation to better understand their target audiences, and an execution platform to engage those audiences in meaningful ways.
Our mission is to create an AI platform that enables companies to engage their buyers with 1-to-1 omni-channel experiences and make B2B marketing as personalized as B2C marketing.
As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Lattice investment. To learn more, schedule a Free Consultation.
Unified Customer Data
ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way.
Marketers need AI to predictive and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer.
Connect All Your Customer Data
Aggregate and consolidate all your customer data in a single place. Append over 20K+ external signals and map and organize the data by account, buying center and contact hierarchies.
Segment and Build Audiences Using AI
With the volume and variety of data available at their fingertips, marketers need AI to predict and identify who will buy, what they’ll buy and when. Use AI to identify whether buying committees have formed, assess the buying stage and identify the next best offer.
Activate Your Campaigns
ABM thrives on omni channel engagement. Lattice Atlas enables you to deliver and activate audiences in all your different channels from digital ads to social to web to email to sales.
Measure and Manage Performance
Measure and track performance by campaign, tactic, business and tie it back to pipeline and revenue impact.
Connect with an ABM Specialist Today for a Free Consultation