Lattice Engines Consulting

Technology is enabling B2B marketers to get closer and closer to the holy grail – 1-to-1 experiences across the entire buyer’s journey. Lattice recognizes that in order to create these personalized 1-to-1 experiences, our customers need a data foundation to better understand their target audiences, and an execution platform to engage those audiences in meaningful ways.

Our mission is to create an AI platform that enables companies to engage their buyers with 1-to-1 omni-channel experiences and make B2B marketing as personalized as B2C marketing.

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Lattice investment. To learn more, schedule a Free Consultation.


Unified Customer Data

Unified Customer Data

ABM programs require marketers to be able to aggregate and consolidate all data, as well map and organized data by account, buying center and contact hierarchies. This gives team the ability to create targeted campaigns that engage prospects and customers in a meaningful way.


AI-Driven Audiences

AI-Driven Audiences

Marketers need AI to predictive and identify who will buy, what they'll buy and when. This means going beyond scoring accounts, but also identifying if buying committees have formed, assessing the buying stage and delivering the next best offer.



Connect All Your Customer Data

Connect All Your Customer Data

Aggregate and consolidate all your customer data in a single place. Append over 20K+ external signals and map and organize the data by account, buying center and contact hierarchies.


Segment and Build Audiences Using AI

Segment and Build Audiences Using AI

With the volume and variety of data available at their fingertips, marketers need AI to predict and identify who will buy, what they’ll buy and when. Use AI to identify whether buying committees have formed, assess the buying stage and identify the next best offer.


Activate Your Campaigns

Activate Your Campaigns

ABM thrives on omni channel engagement. Lattice Atlas enables you to deliver and activate audiences in all your different channels from digital ads to social to web to email to sales.


Measure and Manage Performance

Measure and Manage Performance

Measure and track performance by campaign, tactic, business and tie it back to pipeline and revenue impact.


Connect with an ABM Specialist Today for a Free Consultation

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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