Evergage Consulting

Evergage’s real-time personalization platform enables marketers to deliver Account-Based Marketing (ABM) to identify and convert website visitors from target accounts. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person or account that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant experience.

With Evergage, not only can you target visitors based on company name, industry, geography or source but also based on their intent – determined through deep behavioral tracking. Pull in data from your CRM or MAP (marketing automation platform) for enhanced targeting. Evergage is also the only personalization platform that provides marketers with both an individual and an account profile view so you can monitor and dynamically respond to target companies. 

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Evergage investment. To learn more, schedule a Free Consultation.


 

TARGET KEY ACCOUNTS

TARGET KEY ACCOUNTS

Identify visitors from target industries or specific accounts the moment they land on your website, and then instantly deliver personalized experiences, content and calls-to-action.

UNDERSTAND INTENT

UNDERSTAND INTENT

Do not rely on IP address alone for account and industry identification. By understanding each visitor’s interests and intent, you can automatically tailor his experience to improve engagement.

ACCESS ACCOUNT PROFILES

ACCESS ACCOUNT PROFILES

View an aggregated profile of all visitors associated with a target account – including an account’s activity history, preferred solutions, categories and content.

PERSONALIZE EMAILS IN REAL TIME

PERSONALIZE EMAILS IN REAL TIME

Deliver 1:1 personalized content into email campaigns. Dynamic content is served when the email is opened – updated in real time based on the visitor’s or account’s latest behavior.

RECEIVE NOTIFICATIONS

RECEIVE NOTIFICATIONS

Send triggered emails to sales reps when visitors from the same account are active on your site. Engagement can be based on the number of visitors, pages visited, time spent, content downloaded, or any combination of variables.


 

Machine Learning

Machine Learning

Algorithmically deliver true 1:1 personalized experiences – across channels – and automatically uncover opportunities and insights from your analytics data.
Customer Data Platform

Customer Data Platform

Maintain a single, comprehensive view of every customer and prospect – with in-depth data and insights from Evergage and external sources – to use for analysis, real-time personalization and triggered emails.
Behavioral Tracking

Behavioral Tracking

Determine the true interests and intent of each visitor, user or account by combining click-tracking with monitoring of time spent, inactivity, mouse movement, scrolling, hovering and more.
Segmetation

Segmetation

Leverage insights from current and past session behavior along with internal and external data sources to segment visitors, users and accounts in real time.
Testing

Testing

Conduct targeted A/B and multivariate tests to ensure cross-channel experiences provide lift over control and are optimized for maximum effectiveness.
Analytics & Attribution

Analytics & Attribution

Monitor campaign statistics, access cross-channel reports and leverage machine learning analytics to identify the most important data impacting your digital marketing initiatives.

 


Connect with an ABM Specialist Today for a Free Consultation

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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