Evergage Consulting

Evergage’s real-time personalization platform enables marketers to deliver Account-Based Marketing (ABM) to identify and convert website visitors from target accounts. Combining in-depth behavioral analytics and customer data with advanced machine learning, Evergage provides the one platform you need to systematically understand and interact with each person or account that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant experience.

With Evergage, not only can you target visitors based on company name, industry, geography or source but also based on their intent – determined through deep behavioral tracking. Pull in data from your CRM or MAP (marketing automation platform) for enhanced targeting. Evergage is also the only personalization platform that provides marketers with both an individual and an account profile view so you can monitor and dynamically respond to target companies. 

As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Evergage investment. To learn more, schedule a Free Consultation.


 

TARGET KEY ACCOUNTS

TARGET KEY ACCOUNTS

Identify visitors from target industries or specific accounts the moment they land on your website, and then instantly deliver personalized experiences, content and calls-to-action.

UNDERSTAND INTENT

UNDERSTAND INTENT

Do not rely on IP address alone for account and industry identification. By understanding each visitor’s interests and intent, you can automatically tailor his experience to improve engagement.

ACCESS ACCOUNT PROFILES

ACCESS ACCOUNT PROFILES

View an aggregated profile of all visitors associated with a target account – including an account’s activity history, preferred solutions, categories and content.

PERSONALIZE EMAILS IN REAL TIME

PERSONALIZE EMAILS IN REAL TIME

Deliver 1:1 personalized content into email campaigns. Dynamic content is served when the email is opened – updated in real time based on the visitor’s or account’s latest behavior.

RECEIVE NOTIFICATIONS

RECEIVE NOTIFICATIONS

Send triggered emails to sales reps when visitors from the same account are active on your site. Engagement can be based on the number of visitors, pages visited, time spent, content downloaded, or any combination of variables.


 

Machine Learning

Machine Learning

Algorithmically deliver true 1:1 personalized experiences – across channels – and automatically uncover opportunities and insights from your analytics data.
Customer Data Platform

Customer Data Platform

Maintain a single, comprehensive view of every customer and prospect – with in-depth data and insights from Evergage and external sources – to use for analysis, real-time personalization and triggered emails.
Behavioral Tracking

Behavioral Tracking

Determine the true interests and intent of each visitor, user or account by combining click-tracking with monitoring of time spent, inactivity, mouse movement, scrolling, hovering and more.
Segmetation

Segmetation

Leverage insights from current and past session behavior along with internal and external data sources to segment visitors, users and accounts in real time.
Testing

Testing

Conduct targeted A/B and multivariate tests to ensure cross-channel experiences provide lift over control and are optimized for maximum effectiveness.
Analytics & Attribution

Analytics & Attribution

Monitor campaign statistics, access cross-channel reports and leverage machine learning analytics to identify the most important data impacting your digital marketing initiatives.

 


Connect with an ABM Specialist Today for a Free Consultation


Ignitium's Managed Services for Account-Based Everything

ABM as a Service

ABM as a Service

Account-Based Advertising

Account-Based Advertising

Account-Based Website Personalization

Account-Based Website Personalization

Account-Based Content Marketing

Account-Based Content Marketing

Account-Based Social Selling

Account-Based Social Selling

Account-Based Video Marketing

Account-Based Video Marketing

Marketing Automation Management

Marketing Automation Management

CRM Administration

CRM Administration

Data Analysis & Optimization

Data Analysis & Optimization