Engagio

Engagio’s B2B Marketing Engagement Software helps companies combine the best of account-based marketing and lead-based marketing and empower their marketers and sellers to work as a team. With Engagio, you can target and understand accounts, people, and buying centers. Run tightly coordinated plays with marketing and sales touches that move accounts through your unique customer journey. Gain insight from precise journey analytics and accurately measure engagement and ROI.

As the leading ABM Orchestration Agency with expertise in all the leading tech within the ABM ecosystem, Ignitium supports organizations in launching, managing and scaling ABM enterprise wide. To learn more about our ABM managed service, schedule a Free Consultation.

B2B Customer Data Platform

With Demandbase and Engagio combining, the market now has the most advanced and customizable ABM Platform. One that spans people and accounts. One that manages the complete buyer’s journey. One that is truly omnichannel – from ads to personalization to sales activity. And one that aligns marketing and sales as a single team, so they can acquire, grow, and retain more customers.

UNIFY YOUR B2B DATA

It starts with the world’s most complete B2B Customer Data Platform (CDP) which includes proprietary IP matching data, 1st party customer data, and 3rd party data from multiple sources— including intent signals based on account and contact level activities. With unified data, Sales and Marketing teams can start moving as one, with a common understanding of each account, its buying committee, and the insights needed to move them through the buyer’s journey.

PLAN, ORCHESTRATE & MEASURE

ABM succeeds when revenue teams map out who they want to reach, what message to deliver across different channels, and how to measure success across the buyer’s journey. A world-class ABM platform must translate CDP data into an understanding of accounts and buying teams. Leverage AI to identify relevant messages and automate the next best marketing or sales action. And measure the ROI of everything to demonstrate business impact and improve results.

RUN OMNICHANNEL CAMPAIGNS

Ultimately, marketing and sales teams need to leverage the data, insights, and audiences they create. A comprehensive ABM platform must have native applications to engage accounts and the buying committees within them—advertising (including a DSP built specifically for B2B), site personalization, and sales execution are simply essential. In addition to these native applications, a comprehensive ABM platform must have out of the box integrations with a customer’s existing tech stack.

GREAT TECHNOLOGY AND USER EXPERIENCE

For ABM to succeed at scale, AI and Machine Learning are absolutely essential to synthesize the enormous amount of data required to understand intent signals and other account-based insights. Additionally, this technology must deliver personalized content across the buyer’s journey in real time at scale. And all of this needs to be packaged in a terrific user experience. One with clean layouts and smooth workflows. Just like the experiences found in B2C applications.