Eloqua Consulting

Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process—Oracle Eloqua marketing automation.

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Eloqua investment. To learn more, schedule a Free Consultation.

Make the Most of your Customer Data

  • Personalize Campaigns: Translate customer data into tailored experiences.
  • Understand Buyer Sentiment: Track customer behavior, sentiment and preferences across channels.
  • Real Time Insights: Listen for buyer triggers and react in real time.

Combine Data From Multiple Channels

  • Aggregate Offline and Online Data: Access external data sources to expand the amount of customer interactions you can target against.
  • Engage Customers Across Channels: Collect all data from customers, regardless of engagement activity.
  • Identify Unknown Profiles: Integrate with Oracle Data Cloud to convert unknown customers to known.

Use Attributes and Behaviors to Define Audiences

  • Drive ROI: Refine audience segments to drive ROI.
  • Increase Upsell and Cross-sell Opportunities: Filter customers based on purchase history and engagement.
  • Utilize Custom Objects: Incorporate custom objects into segmentation for a more granular perspective.

Expand Your Audience with WeChat

  • Find New Buyers: Expand your global footprint by integrating with WeChat, China’s most popular messaging platform.
  • Personalize the Experience: Create personalized experiences using WeChat activity data for cross-channel campaigns in Oracle Eloqua.

 

Program Canvas

Real-Time Data Transformation
  • Simplified Data Transformation and Normalization: Create data transformation and normalization processes using the drag-and-drop canvas interface.
  • Listener Framework: Trigger integration processes and other workflow procedures faster.
  • Next Gen Application Integration: Improve ease of set-up, maintainance and speed to lead.

Campaign Canvas

Create Dynamic Journeys
  • Accessible and Actionable: Drag and drop using this simple interface for fluid marketing activities.
  • Deploy Adaptive Experiences: Engage data to map each step of the campaign to create adaptive customer journeys.
  • Campaign Validation - Before Launch: Spot-check your campaign for any validation errors.

User Experience

More Than Just Another Pretty Interface
  • Simple, Intuitive Interface: Easily navigate using this improved, clean design.
  • Personalized Activities: Create shortcuts to see preferred and high-value activities.
  • Interactive Dashboards: View the pulse of the marketing efforts with this insightful dashboard.

Connect with an ABM Specialist Today for a Free Consultation