Demandbase Consulting

Get the critical foundation you need to execute Account-Based Marketing effectively and easily. The Demandbase ABM Platform is the only comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel.

As the leading ABM Orchestration Agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, people, and processes in place to maximize the impact of your Demandbase investment. To learn more, schedule a Free Consultation.

Centralized Command and Control

Centralized Command and Control

Bring together ABM audience creation and management, activation and measurement—all in one intuitive platform anyone in your organization can use and understand.

Define Your Target Audience

Define Your Target Audience

Build account audiences in three ways: from your own CRM data, by uploading a pre-existing account list, or using our AI-powered Account Selection to discover and create a new set of target accounts based on intent data.

Measure Success with ABM Analytics

Measure Success with ABM Analytics

Get a complete picture of your overall marketing performance for each audience across every stage of the funnel. Diagnose the health of any audience by comparing it to another. You can easily generate a lookalike audience-or build a control group of your own to compare audiences in different verticals or regions, or audiences that have been exposed to particular program types.

 

Segment Audiences for Your Campaigns

Define, then refine. Once you've created audiences, you can use them in programs across the buyer's journey. Classify accounts into segments that have not progressed to the next stage in the buying cycle-and put in place new actions and programs to move them forward.

Discover Opportunities in the Customer Journey

Are the right accounts coming to your site? Are they engaging with content? Target key decision-makers with advertising designed for ABM. Engage them with a personalized experience when they arrive on your site. Deliver the insights Sales needs to close business faster.

 

 

ABM Platform

ABM Platform

Execute your ABM from a centralized location that brings everything together in a single dashboard.
Target Solutions

Target Solutions

Discover and reach your target audiences—without waste—and drive real business outcomes.
Engagement Solutions

Engagement Solutions

Identify visitors and engage them with a personalized web experience to move them more quickly through the buyer’s journey.
Conversion Solutions

Conversion Solutions

Give your sales team insights and personalized talking points for each individual decision-maker in every account.

 

Connect with an ABM Specialist Today for a Free Consultation

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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