• Data Analysis and Optimization

    Data Analysis and Optimization

    Discover how you can accelerate your ABM initiative by optimizing your data analysis for target accounts.

Data Analysis and Optimization

At the core of account-based marketing are analytics. When we know what messaging is resonating with what people through which channels, we can customize and refine your marketing for superior results. And that’s just the beginning.

Analytics guide a well-planned ABM strategy. With proper analysis of data, we can determine which accounts are engaged, what content they are consuming, what pages of your website they are visiting, and more.

Analytics provide recommendations for marketing activities to help drive a purchase decision while providing actionable insights for the sales team.

For many companies, the problem lies in digging through the data and applying relevant insights to strategic next moves. Plus, timely insights can lead to marketing activities that translate directly to faster sales. Miss that data and potentially miss closing a deal.

Ignitium was born on analytics and we’d love to tell you everything we know… or just handle everything for you so you never have to worry about missing an intent signal from a target account.

 

 ABM Orchestration Agency for Leading Revenue Teams

ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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ABM Enterprise

ABM Enterprise

Enterprise organizations that have already invested in various ABM tech will benefit the most from this package. Our primary goal is to help increase the value of your existing investment by optimizing the configuration, increasing adoption, and driving specific business outcomes including engagement, meetings, opportunities, and closed/won deals. Any gaps within your ABM tech stack will also be covered by our proprietary tech, processes, and talent.

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