• CRM Administration

    CRM Administration

    Discover how you can accelerate your ABM initiative by optimizing your CRM for target accounts.

CRM Administration

Salesforce, Microsoft Dynamics, or HubSpot… Whichever customer relationship management (CRM) software you use, we can help you optimize it and use it to its fullest potential in an account-based framework.

CRM is a technology for managing your company’s relationships and all interactions with customers and potential customers.

A CRM system helps companies stay connected to customers, keeps communication organized, streamlines processes, and improves profitability. Used correctly, a CRM is a powerful tool that will improve business relationships and increase a company’s bottom line.

Used incorrectly, a CRM’s full potential may never be realized. In fact, almost every single company we have worked with did not have their CRM optimized for doing ABM at scale.

Is your CRM ready for ABM? We’re happy to provide all the details with a free CRM audit and discuss how we can save you time and money by administrating your CRM in a fully managed or co-managed approach.

 

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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