Optimize the full customer journey with BrightFunnel’s Revenue Intelligence Suite.
Through BrightFunnel’s best-of-breed, full-funnel reporting suite, your whole marketing team has visibility into what moves the needle—so they can orchestrate the entire customer journey from lead acquisition to close.
As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your BrightFunnel investment. To learn more, schedule a Free Consultation.
Revenue Intelligence Suite
BrightFunnel’s Revenue Intelligence Suite is the operating system for marketers to orchestrate all marketing decisions.
Connecting marketing investments to revenue is hard and making sense of attribution data is even harder. We believe the key to accelerating revenue is leveraging data to turn the buyer journey into a science.
BrightFunnel provides the entire organization with insight into what marketing investments impact the business–so you can orchestrate the entire customer journey from lead acquisition to close.
- Marketing Impact Reporting
- Account-Based Marketing Analytics
- Digital Attribution
- Independent Platform Solution
- Revenue Funnel Analysis
- Machine Learning Attribution
- Data Validation & Process Optimization
- Sales Activity Analysis
Advanced Marketing Impact Reporting
Accurately measure marketing’s impact on pipeline and revenue across every marketing channel, campaign, and initiative.
Marketing Attribution & Machine Learning
Sales Activity Analysis
Reporting Outside of Salesforce
Revenue Funnel Analysis
Understand and track conversion rates from one sales stage to the next.
- Revenue Waterfall: See a cohorted view of how leads flow through your sales funnel during a selected timeframe.
- Stage Snapshot Analysis:See a snapshot view of where leads are in the sales funnel at any given time, regardless of cohort.
- Conversion Trends:Track the conversion rates from one stage to the next, so you know where to focus your efforts.
Account-Based Marketing Measurement
Track target account engagement by understanding how each marketing activity impacts the full account decision team.
Individual Account Engagement
Sales & Marketing Alignment
Target Account Selection
Database Account Engagement
Capture and track all of your online activities, so you can connect every digital interaction to your overall marketing strategy.
- Ad Network Integration: Google Adwords integration for easy tracking and measurement.
- True First Touch Tracking:Understand the full buyer journey by tracking engagement with your brand long before a lead has officially converted.
- Paid Web Tracking:Finally track all of your ad spend by understanding what digital ads are driving traffic, even if a lead didn’t convert right away.
- Social Media Tracking:Track how both paid and organic social media efforts move leads through your sales funnel.
- Organic Web Tracking:See how well your website is optimized by search, and understand how buyers are finding you through organic web tracking.
Data Optimization & Management
No one has perfect data. BrightFunnel uses data customization to ensure your reporting is accurate, even if your data needs some work.
Data Filtering & Customization
Combining Multiple Data Sources
Leaky Funnel & Process Analysis
Connect with an ABM Specialist Today for a Free Consultation
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