BrightFunnel Consulting

Optimize the full customer journey with BrightFunnel’s Revenue Intelligence Suite.

Through BrightFunnel’s best-of-breed, full-funnel reporting suite, your whole marketing team has visibility into what moves the needle—so they can orchestrate the entire customer journey from lead acquisition to close.

As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your BrightFunnel investment. To learn more, schedule a Free Consultation.


Revenue Intelligence Suite

Revenue Intelligence Suite

BrightFunnel’s Revenue Intelligence Suite is the operating system for marketers to orchestrate all marketing decisions.

Connecting marketing investments to revenue is hard and making sense of attribution data is even harder. We believe the key to accelerating revenue is leveraging data to turn the buyer journey into a science.

BrightFunnel provides the entire organization with insight into what marketing investments impact the business–so you can orchestrate the entire customer journey from lead acquisition to close.

FEATURES

  • Marketing Impact Reporting
  • Account-Based Marketing Analytics
  • Digital Attribution
  • Independent Platform Solution
  • Revenue Funnel Analysis
  • Machine Learning Attribution
  • Data Validation & Process Optimization
  • Sales Activity Analysis


Advanced Marketing Impact Reporting

Accurately measure marketing’s impact on pipeline and revenue across every marketing channel, campaign, and initiative.

 

Marketing Attribution & Machine Learning

Marketing Attribution & Machine Learning

Holistically track marketing impact with first-touch, multi-touch, last-touch, and machine learning attribution reporting models.
Sales Activity Analysis

Sales Activity Analysis

See how the combination of marketing and sales touches moves a lead through the buyer journey.
Reporting Outside of Salesforce

Reporting Outside of Salesforce

No need to rely on sales operations to pull reports–complete all of your reporting where you and your team live—inside of BrightFunnel.
Campaign Performance

Campaign Performance

Go one level deeper to see how each individual marketing program–events, content, emails, and more—impacts revenue.
Channel Performance

Channel Performance

Understand how each marketing channel contributes to and accelerates revenue.
Executive Reporting

Executive Reporting

Easy access to executive dashboards for reporting marketing contribution to your CEO and board.

 


Revenue Funnel Analysis

Revenue Funnel Analysis

Understand and track conversion rates from one sales stage to the next.

FEATURES

  • Revenue Waterfall: See a cohorted view of how leads flow through your sales funnel during a selected timeframe.
  • Stage Snapshot Analysis:See a snapshot view of where leads are in the sales funnel at any given time, regardless of cohort.
  • Conversion Trends:Track the conversion rates from one stage to the next, so you know where to focus your efforts.


Account-Based Marketing Measurement

Track target account engagement by understanding how each marketing activity impacts the full account decision team.

 

Individual Account Engagement

Individual Account Engagement

See a detailed analysis of how each contact at an account has engaged with a sales or marketing activity.
Sales & Marketing Alignment

Sales & Marketing Alignment

Show sales the full picture of account engagement, so they understand how marketing impacts their pipeline.
Lead-to-Account Matching

Lead-to-Account Matching

Automatically attach orphan leads and contacts to the proper account, giving a full picture of total account engagement.
Role-Based Insight

Role-Based Insight

Track what channels and campaigns resonate with various titles and roles within an account.
Target Account Selection

Target Account Selection

See what accounts in your database have engaged the most with marketing, so you can focus efforts on accelerating those accounts to close.
Database Account Engagement

Database Account Engagement

See how marketing engages with groups of accounts in your database.

 


Digital Attribution

Digital Attribution

Capture and track all of your online activities, so you can connect every digital interaction to your overall marketing strategy.

FEATURES

  • Ad Network Integration: Google Adwords integration for easy tracking and measurement.
  • True First Touch Tracking:Understand the full buyer journey by tracking engagement with your brand long before a lead has officially converted.
  • Paid Web Tracking:Finally track all of your ad spend by understanding what digital ads are driving traffic, even if a lead didn’t convert right away.
  • Social Media Tracking:Track how both paid and organic social media efforts move leads through your sales funnel.
  • Organic Web Tracking:See how well your website is optimized by search, and understand how buyers are finding you through organic web tracking.


Data Optimization & Management

No one has perfect data. BrightFunnel uses data customization to ensure your reporting is accurate, even if your data needs some work.

 

Data Filtering & Customization

Data Filtering & Customization

Filter, connect, and create data relationships that aren’t natively in Salesforce, so you can fully customize your reporting.
Combining Multiple Data Sources

Combining Multiple Data Sources

Because BrightFunnel lives outside of Salesforce, you can easily combine multiple offline, online, and digital data sources that wouldn’t typically be tracked in your CRM.
Cost Updates

Cost Updates

It’s not always easy to add your program costs into Salesforce. In BrightFunnel, you can add costs to each program and channel easily in our platform, so you have full ROI reporting.
Lead-to-Account Matching

Lead-to-Account Matching

Make sure all of the relevant decision makers are attached to an account, so you understand the full account buyer journey.
Leaky Funnel & Process Analysis

Leaky Funnel & Process Analysis

Identify data and process problems in your sales funnel, by keeping your finger-on-the-pulse of how leads move through stages.
Data Cleansing

Data Cleansing

BrightFunnel can “clean” and customize your data in our platform without having to change source data in Salesforce, which can be costly, time consuming, and filled with red tape.

 


Connect with an ABM Specialist Today for a Free Consultation


Ignitium's Managed Services for Account-Based Everything

ABM as a Service

ABM as a Service

Account-Based Advertising

Account-Based Advertising

Account-Based Website Personalization

Account-Based Website Personalization

Account-Based Content Marketing

Account-Based Content Marketing

Account-Based Social Selling

Account-Based Social Selling

Account-Based Video Marketing

Account-Based Video Marketing

Marketing Automation Management

Marketing Automation Management

CRM Administration

CRM Administration

Data Analysis & Optimization

Data Analysis & Optimization