Bombora Consulting

Bombora is the leading provider of intent data for B2B marketers. Bombora's data aligns marketing and sales teams, enabling them to base their actions on the knowledge of which companies are actively researching what products, and the intensity of that consumption.

Using this information, marketers can drive more qualified demand through the funnel while sales teams can prioritize accounts and have higher quality conversations. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences that are aggregated into over 4,000 intent topics. In turn, they can better understand their audiences, serve advertisers and monetize their inventory.

If you are looking to dramatically improve your results across campaigns, the best thing you can do is focus on 10-20% of accounts that are showing in-market signals. Companies like IBM, Salesforce, Lenovo, EMC, LinkedIn, Adobe, and Marketo use Bombora to prioritize their marketing efforts. Incorporate intent data within your marketing programs today in order to stay competitive with industry leaders. You can get access to Bombora data through various partners and each option has it's benefits. To select the right option for your organization, please contact us. We'll provide pricing, discuss options, share ABM strategies and help you identify the correct topic clusters that show true intent for your product or service. Get started by viewing available topics.

As a pure-play account-based marketing agency, Ignitium helps high-growth and enterprise organization have the right strategy, technology, campaigns, content, budget, people, and processes in place to maximize the impact of your Bombora investment. To learn more, schedule a Free Consultation.

A Complete B2B Solution

When it comes to reaching your B2B audiences online, Audience Solutions connects all the pieces. From reaching business decision makers and executing Account Based Marketing strategies to syndicating it over to your preferred media activation partners, Bombora helps you do it all.

Hone in on Your Audience

It’s never been easier to reach your target B2B audience. Leverage Bombora’s comprehensive database of demographic and firmographic attributes to reach B2B buyers. Or build a custom audience using Bombora’s Digital Audience Builder to mix and match multiple attributes for a highly targeted audience.

Digital Audience Builder

Make every impression count. Reach your highly targeted audience with Digital Audience Builder. Select from hundreds of B2B audience attributes or simply upload a target account list to be transformed into digital audiences. Activate your custom audience segment across all your marketing touch points so that each advertisement reaches your audience with a consistent and personalized message.

Reach Your Audience, Everywhere

Built-in integrations with leading data exchanges, data management and programmatic platforms, and Facebook makes it easy to syndicate your B2B audience directly to all of your preferred partners.

Intent Data is collected about business web users’ observed behavior — specifically web content consumption — that provides insights into their interests and from this indicate potential intent to take an action.

A Co-operative Approach to Data

Companies that contribute data, join our Data Co-operative. By contributing, they get access to the whole dataset and better understanding of their audience composition.

The scale of Bombora’s dataset gives you access to deep insights across a range of B2B areas:

28.3 billion quarterly content consumption events
3,500 sites in Data Co-op
2.8 million companies
457 B2B targeting seqments

Find & Harness Demand with Analytics

Meet customer demand where it exists with Bombora’s Analytics products. B2B Marketers have traditionally cast a wide net using basic demographic and firmographic attributes to define their target audience and businesses. However, only a fraction of any target audience is actively in a buying cycle.

Bombora’s Analytics products helps you be more targeted and proactive by identifying organizations demonstrating greater intent for your products or services. This data is used to augment fit models, build target account lists, and enable sales to prioritize accounts and customize engagement.

Reach B2B Buyers with Audience Solutions

Deliver targeted campaigns and more holistic media strategies with Bombora’s Audience Solutions. The B2B buying process is a group activity taking place across multiple channels and devices. B2B marketers are challenged to precisely and consistently identify, reach, and engage with these buyers across disparate channels.

With Bombora’s Audience Solutions, you build your target audience online using a comprehensive database of attributes and intent signals in order to reach your audience consistently across channels through built-in integrations, and measure the effectiveness of your campaigns.