• Account-Based Website Personalization

    Account-Based Website Personalization

    Discover how you can accelerate your ABM initiative by optimizing your website for target accounts.

Account-Based Website Personalization

Show your prospects that you've invested in them. ABM Tech makes it easy to personalize your website and advertise with content that's unique to each high-value account or segment at scale.

Jane is the COO of a Fortune 1000 company. She’s one of the decisionmakers when it comes to purchasing and implementing new technology at his company. She’s on your target account list and a sale would represent a 7-figure win for your business.

She’s seen your business on LinkedIn and noticed the engaging comments you’ve made on her shared posts.

She’s about to visit your website to see exactly what it is you have to offer.

What will she see?

Generic content that may apply to a wide range of industries? Or, even worse, information that doesn’t apply to her needs at all?

What Jane needs to see is a customized page that addresses her specific pain points and offers solutions to the problems she faces in her industry.

This engages Jane. She reads a blog post. She downloads a white paper.

Your marketing technology sees all of this as it happens and, at just the right moment, Jane receives an email, or maybe a phone call, which convinces her to schedule a meeting with you and her team to discuss your product.

Even better, her entire team has also engaged with your company online due to effective account based advertising and will go into the meeting aware of your brand.

That’s the kind of win that website personalization can offer, and we can make it happen for you. How? Let’s talk about it.

 

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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