Account-Based Marketing Services
ABM is a highly effective marketing strategy that drives results. Ignitium can help you launch and scale your ABM efforts to drive measurable results from your target accounts. Our project services include marketing tech implementation, target account selection and market mapping, buying committee segmentation and playbooks, ABM preparedness, ABM tech stack curation, ABM business process and CRM lifecycle, ABM reporting and metrics. After an initial project, we provide on-going account-based marketing support and campaign optimization.
Align Your Sales and Marketing
Custom designed lead routing and sales enablement processes put your highest-value leads in front of the right salesperson at just the right time.
Revenue Generation Framework
Maximizing revenue with ABM requires deep insight and precision targeting. Properly leveraging MarTech to build your revenue model is how this gets done.
Wasting money marketing your offering to the masses should be a thing of the past. Lock in results with campaigns that only serve to your ideal customer profiles.
Equip & Educate
Profitable MarTech implementations require skill and expertise. As experts in ABM MarTech and strategy, we share our ABM Playbook to train your team and maximize results.
Analysis and Optimization
Stop chasing your tail. The marriage of ABM MarTech and CRM places your performance under a microscope, allowing you to analyze, optimize, and repeat.
Not sure where to begin with Account-Based Marketing? Our experts provide step-by-step guidance and best practices that will have you up and running in no time.
Forget about technologies you'll never use or can't afford. We help you make the right technology choices and get the biggest bang for your buck.
System Management and Migration
Is your marketing automation platform causing more problems than it's solving? Tame the beast with proper configuration, migration, and user-friendly technology solutions that work.
MarTech Diagnosis and Repair
Are you limping along with your legacy marketing automation or CRM? We examine your systems to painlessly identify, treat, and resolve your problems, fast.
High-Value Lead Qualification
Make your high-value leads stand out from the crowd. Leverage your existing data to build out ideal customer profiles and implement lead scoring models that work.
Use ABM informatics to identify where your high-value leads and prospects are at in the funnel. Provide your personas with a roadmap using content tethered to their buyer's journey.
ABM informatics is only as good as the quality of its data. If your legacy data is less than pristine, let our data janitors give it a good scrubbing.
Imagine the progress you'd make with both a marketing expert and a CRM manager on your team. Get it all-in-one when you work with one of our certified experts.
ABM Campaign Playbook
Digital ads, search, events, email nurturing; regardless of the channel, we provide you with all the ABM plays to launch campaigns that successfully target and land high-value accounts.
High-Value Account ID
Closed-won opportunities within your CRM help identify the key attributes of your high-value accounts. Leveraging this data to target ideal customer personas is the bread and butter of ABM.
Life happens when your staffing model least expects it. Our team seamlessly covers your ABM staffing deficit while you conduct your talent search.
Web Personalization Management
Show your prospects that you've invested in them. ABM MarTech makes it easy to personalize your website and advertise with content that's unique to each high-value account.
Quit throwing your advertising dollars out the window. Work smarter and use ABM to invest valuable resources only when you're in front of the right audience.