• Content Marketing

    Content Marketing

    Discover how you can accelerate your ABM initiative by optimizing your content for target accounts.

Account-Based Content Marketing

Excellent content is the heart and soul of account-based marketing. With the growing expectations for today's marketer, it's a challenge to carve out enough time to perpetually write and design compelling content. We’ve got you covered.

Everything your company publishes should serve the purpose of empowering your potential customer. Teach them best practices, help them solve problems, pre-emptively answer questions they may have, and usher them along their buyer's journey.

Your content strategy should position you as a thought leader and expert in your industry.

Account-based marketing amplifies the impact of your story by tailoring your content to the targeted contacts within a high-value account. To create the most compelling content for your campaigns, you must have well-developed personas paired with highly personalized messaging. Your targeted contacts should know, beyond a shadow of a doubt, that you are communicating directly with them, and not the masses.

It takes a lot of resources and expertise within a company to implement a strategic and effective content marketing plan. Ignitium's team of professionals can show you how to grow your business with personalized and relevant content that closes sales.

 

 ABM Orchestration Agency for Leading Revenue Teams

ABM Lite

ABM Lite

ABM starts with designing an Ideal Customer Profile and measuring account-level engagement within your Total Addressable Market. We'll help create that for you to narrow your focus, tier the accounts and provide account intelligence to personalize your outreach. This includes anonymous account tracking within Google Analytics, target account remarketing using Adwords, and intent-based advertising setup with LinkedIn and Facebook.

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ABM Pilot

ABM Pilot

Prior to buying any martech to do ABM at scale, run a small pilot with Ignitium to get the results you need for executive buy-in. Our ABM specialists will work with you to set up the program and train your sales and marketing team throughout the process. Solution includes everything within ABM Lite, plus a custom ABM scorecard, account-based advertising management, account prioritization and research, contact mapping, ABM plays for sales, custom messaging, and weekly meetings.

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ABM at Scale

ABM at Scale

Once you are ready to scale ABM, Ignitium can guide you throughout the process to maximize your ROI. We help design the strategy, recommend the right ABM tech, manage the implementations, provide administration services, and work with your team on building ABM campaigns for target accounts that meet the Fit + Intent + Engagement criteria. Solution comes with customized services to support any gaps that your organization has for ABM.

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