To maximize the power of your marketing automation and account-based marketing platforms, you must integrate them with a true customer relationship management (CRM) platform. Having a complete set of tools in your marketing toolbox helps you to understand your sales pipeline intimately and allows you to attribute revenue from new deals to the marketing campaigns generating them.
Salesforce.com has set the bar high as the industry standard for customer relationship management platforms. From small to enterprise-level organizations, Salesforce offers scalable solutions that meet the needs of any business. This CRM is highly customizable and boasts the largest inventory of third party applications on their App Exchange to enhance the functionality and customization of their tool.
After your Salesforce instance is set up, one of our Salesforce consultants will work with your business development representatives to gain an understanding of your sales process and tailor the Salesforce data structure to align with your processes. We will then train your sales team in best practices to ensure they are collecting key data on your leads, contact, and opportunities in a standardized way.
Once your sales team begins collecting data, we will develop reports and dashboards to give you visibility into your performance on a daily basis. Having your hands on this data will help you to prioritize your sales pipeline more efficiently. Finally, our consultants will equip one of your team members to administer your Salesforce instance, providing you with the ability to customize your Salesforce account as the needs of your organization grow and change over the course of time.
Ignitium's 6 Phase Process
Ignitium's Salesforce consultants take a six-step process to ensure a successful implementation of your Salesforce instance. We offer opportunities for you to provide your input at every step of the way. The services included in your package are a needs assessment, data architecture plan, license and feature alignment, prototyping making adjustments, training, and ongoing assistance after you go live.
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