• Marketing Automation Consulting

    Marketing Automation Consulting

    Begin giving your prospects the marketing messaging they need at a time when they need it the most.

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Marketing Automation Consulting

Today's marketing automation strategies help you to provide a customized, relationship-based experience for your prospects. Cutting-edge marketing automation technologies provide the capabilities to navigate customers efficiently through their entire life cycle.

These powerful marketing automation technologies provide the backbone of every effective inbound marketing and account based marketing strategy. Our marketing professionals are equipped to consult you on implementation and execution of your inbound marketing strategy with certifications in leading marketing automation platforms. From those who are novices to marketing automation platforms to those who are looking for ways to leverage advanced features of an existing platform, our team is ready to contribute to your company's growth.

The opportunities for implementing marketing automation are almost limitless. Unfortunately, many of these opportunities are not realized because organizations lack the capacity and in-house expertise to capitalize fully on the advanced features and benefits that marketing automation technologies provide. Our team is here to ensure you maximize the utility of the advanced marketing automation features and integrations with other platforms. We can help you manage your customers' entire lifecycle, from lead generation to onboarding a customer, to customer success and retention.


Automated Email Workflows

Automated Email Workflows

History has proven that automated email marketing workflows are one of the most effect methods in which to nurture leads. Our team aligns with your company's business objectives to help you engage in marketing automation strategies that use customer behaviors and traits to trigger workflows, sending personalized auto-responder emails in a lead nurturing sequence that is unique to them.

Marketing Personalization

Marketing Personalization

Our marketing automation stack leverages real-time marketing data to provide your customers, subscribers, and prospects with a website experience that uses highly relevant contextual marketing. Taking email personalization to the next level, we use smart content to extend personalization across multiple channels, including landing and website pages, calls-to-action, and engagement on social media.

Progressive Profiling

Progressive Profiling

There is a relationship between the effectiveness of your marketing messaging and the knowledge you have about your leads. Taking advantage of progressive profiling eliminates redundancy from your landing page forms, gives you the flexibility to manage what information you gather from them over time and shortens the path to purchase by giving you an opportunity to deliver fresh and relevant content.

Progressive profiling services are bundled into our monthly service retainer package. Our team works with you to increase both the quality and quantity of inbound leads and conversions across your website and landing pages. We employ A/B testing to optimize your forms' questions for lead qualification and overall form length. Our overall goal is to increase the conversion rates of the forms you are using on your website.

List Segmentation

List Segmentation

Segmentation of your contact database allows you specifically target groups of similar sales prospects and customers. Our Smart List capabilities enable us to deliver emails to pinpointed audiences based upon specific characteristics. Smart List includes powerful features that segment and directly target your prospects by customer lifecycle staging, location, social media engagements, or any other custom fields added to your Marketing Automation Platform. The variations of criteria you can create with Smart Lists is limitless.

Lead Scoring

Lead Scoring

Lead scoring is a means for prioritizing prospects by sales-readiness and value potential to your organization. The basis for the numeric lead score can be rooted in many different criteria including the prospect's landing page submissions, the company's account profile, and recent browsing activities, social media, or email engagements. We help you build a lead scoring profile for your business by pinpointing the action conversions, account profile criteria, and browsing behaviors that provide evidence your leads are sales-ready.

Advanced Personalization

Advanced Personalization

Using the HubSpot COS to build your website gives you access to the best marketing personalization features available in the industry. Including this in your marketing technology stack makes delivering customized content to your prospect based on the basis of where they fall in their buyer's journey as well as their browsing behavior. Our team can help you implement the advanced features of Smart Content to provide an authentic relation-based marketing experience for your visitors, prospects, and customers.


Business Benefits of Marketing Automation

Companies that have adopted marketing automation out-perform those that haven’t.

How does marketing automation help businesses rise to the top? Simply put, marketing automation increases conversion rates and delivers high-quality data, serving as the digital backbone for you to manage, measure, and optimize your sales and marketing funnel. Marketing automation allows you to take center stage earlier on in the buying process, keeping the attention of today's buyers who are well-connected,  increasingly demanding, and quick to move on to the next thing that grabs their attention.

  • A quarter of all B2B Fortune 500 companies are already using marketing automation, along with 76% of the world’s largest SaaS companies. (Pardot)
  • 77% of CMOs at top performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue. (Gleanster)
  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
  • 84% of top performing companies are using or plan to start using marketing automation between 2012 and 2015. (Gleanster)
  • Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead. (Nucleus Research)
  • By 2020, customers will manage 85% of their relationships without talking to a human. (Gartner Research)
  • Relevant emails sent with marketing automation software drive 18 times more revenue than just email blasts. (HubSpot)
  • 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels. (Marketo)
  • Marketing automation users have seen an average increase of sales revenues by 34%. (Pardot)
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Gartner Research)
  • Gartner estimates a 15% savings on creative production with marketing automation. (Gartner Research)
  • 89% of marketers said email was their primary channel for lead generation. (Forrester Research)


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