IBM Campaign (Unica) Consulting
IBM Campaign's (Unica) capabilities extend beyond the email functionality of its predecessors. This cutting-edge tool puts you in the steering wheel, providing you with the data to manage the entire lifecycle of your leads. With so many bells and whistles under its hood, most organizations only implement a fraction of the robust benefits IBM Campaign has to offer.
Our team of marketing automation specialists will help you better understand how IBM Campaign can ramp up your revenue generation efforts stemming from your online marketing endeavors. We go beyond IBM Campaign consulting as your full-service extended team, aiding in strategic roadmap planning and executing powerful inbound campaigns.
Schedule a free one-on-one review or contact us to talk about IBM Campaign consulting today.
Why partner with an agency?
- Get expert IBM Campaign consulting, strategy, management, and analysis that drive lead-to-revenue action.
- Quickly realize ROI on your IBM Campaign investment. Why not learn from professionals who do this every day?
- Combine other agency services like creative, SEO, PPC, content marketing, social media and account-based marketing into one high-powered IBM Campaign lead generation program.
IBM Campaign Marketing Solutions
IBM Campaign Strategy & Consulting
- Gaps and opportunities analysis
- Persona development
- Content marketing strategy
- Lead-to-revenue strategy
- Marketing and sales funnel definition
- IBM Campaign lead nurturing plan
- Sales and marketing workflows
- Lead scoring and measurement strategy
- IBM Campaign implementation plan
- IBM Campaign marketing automation playbook
IBM Campaign Implementation
- Includes everything from IBM Campaign Strategy & Consulting
- Technical setup of IBM Campaign
- CRM integration
- Analytics integration
- Buildout of landing pages, email templates, and forms
- Segmentation lists
- Lead scoring and grading rules
- Lead assignment, alerts, and notifications
- Automation rules and drip campaigns
- Integration into website
IBM Campaign Managed Campaigns
- IBM Campaign campaign management
- Continuous strategy and consulting
- Integration of inbound & outbound marketing
- Creative and content development
- Email marketing management
- Conversion and U/X improvement
- Regular A/B testing
- Marketing and sales data and intelligence delivery
- Continuous alignment of marketing-to-sales processes
- Bi-monthly analytics reviews
* The IBM Campaign marketing automation and lead generation programs shown are for reference only. Ignitium will work to develop a plan and budget that aligns with your business needs.