Act-On's capabilities extend beyond the email functionality of its predecessors. This cutting-edge tool puts you in the steering wheel, providing you with the data to manage the entire lifecycle of your leads. With so many bells and whistles under its hood, most organizations only implement a fraction of the robust benefits Act-On has to offer.
Our team of marketing automation specialists will help you better understand how Act-On can ramp up your revenue generation efforts stemming from your online marketing endeavors. We go beyond Act-On consulting as your full-service extended team, aiding in strategic roadmap planning and executing powerful inbound campaigns.
Schedule a free one-on-one review or contact us to talk about Act-On consulting today.
Why partner with an agency?
- Save money on Act-On marketing automation license fees.
- Get expert Act-On consulting, strategy, management, and analysis that drive lead-to-revenue action.
- Quickly realize ROI on your Act-On investment. Why not learn from professionals who do this every day?
- Combine other agency services like creative, SEO, PPC, content marketing, social media and account-based marketing into one high-powered Act-On lead generation program.
Act-On Professional Services & Solutions
When you need strategic expert help – whether it’s developing a strategy, cleaning up a list, fixing a deliverability problem, training a team, designing a coordinated email/landing page program, or managing a campaign hands-on – our experts can make it happen for you. Long-term or one-off, our team can extend your capabilities.
Act-On Strategy & Consulting
- Gaps and opportunities analysis
- Persona development
- Content marketing strategy
- Lead-to-revenue strategy
- Marketing and sales funnel definition
- Act-On lead nurturing plan
- Sales and marketing workflows
- Lead scoring and measurement strategy
- Act-On implementation plan
- Act-On marketing automation playbook
- Includes everything from Act-On Strategy & Consulting
- Technical setup of Act-On
- CRM integration
- Analytics integration
- Buildout of landing pages, email templates, and forms
- Segmentation lists
- Lead scoring and grading rules
- Lead assignment, alerts, and notifications
- Automation rules and drip campaigns
- Integration into website
Act-On Managed Campaigns
- Act-On campaign management
- Continuous strategy and consulting
- Integration of inbound & outbound marketing
- Creative and content development
- Email marketing management
- Conversion and U/X improvement
- Regular A/B testing
- Marketing and sales data and intelligence delivery
- Continuous alignment of marketing-to-sales processes
- Bi-monthly analytics reviews
* The Act-On marketing automation and lead generation programs shown are for reference only. Ignitium will work to develop a plan and budget that aligns with your business needs.