• Video Marketing

    Video Marketing

    Impactful videos have risen to the top, crushing the performance of other media formats in terms of converting leads.

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Video Marketing

A growing number of companies are publishing brief, yet captivating and entertaining or educational videos on their website, YouTube and Facebook. They're incorporating these videos into their marketing strategy to build awareness of their brand and its products and services. Demonstrating the marketing message visually makes the content appealing and appear transparent.

  • 74% of survey respondents said that video content produces better conversions than any other form of content. (Vidyard, 2015)
  • Video ads have an average click-through rate (CTR) of 1.84%, the highest click-through rate of all digital ad formats. (Business Insider, 2014)
  • Marketers who use video receive 41% more web traffic from search than non-users. (Aberdeen via Vidyard, 2015)
  • Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen via Vidyard, 2015)
  • Replacing an image with a video on a landing page increases conversions by 12.62%. (Visual Website Optimizer, 2014)
  • Marketers who use video report a 34% higher web conversion rates than non-users. (Aberdeen via Vidyard, 2015)
  • 96% of B2B organizations are engaged in video content marketing. (ReelSEO, 2015)
  • 52% of marketing professionals worldwide name video as the type of content with the best ROI. (Syndacast, 2015)
  • 62% of consumers are more likely to have a negative perception of a brand that published a poor-quality video experience. (Brightcove, 2013)
  • 4 out of 5 shoppers say a video showing how a product or service works is important. (Animoto, 2015)
  • Q4 2015 was the first time ever that mobile video views exceeded desktop views. (Invodo, 2016)
  • 100 million hours of video per day are watched on Facebook. (Tech Crunch, 2016)
  • 50% of advertisers are shifting budgets from TV to digital video. (AOL Platforms, 2015)
  • 80% of Millennials consider video content when researching a purchase decision. (Animoto, 2015)
  • Explainer and product feature videos were the most popular videos for retailers in 2015. (Vidyard, 2015)
  • Social video generates 1200% more shares than text and images combined. (Brightcove, 2015)
  • 82% of Twitter users watch video content on Twitter. (Twitter, 2015)
  • 96% of consumers find videos helpful when making purchase decisions online. (Animoto, 2014)
  • 4x as many consumers would rather watch a video about a product than read about it. (Animoto, 2015)
  • Sites featuring video on a majority of product pages saw a 68% larger average order value (AOV) than sites with video on only a few product pages. (Animoto, 2015)

    What is the Advantage of Video Marketing

    What is the Advantage of Video Marketing

    Text-laden ads require a significant investment of time and effort from prospects to scan through all the text in hopes they will accurately interpret the marketing message contained within it. A much more efficient way of delivering the content is transforming the same message into a visually appealing demonstration, which is more entertaining for the prospect and requires much less effort on their part. Prospects are much more inclined to remember and share the content of a video, which adds to the advantages of video marketing.

    Video Improves SEO

    Video Improves SEO

    Videos are so hot that Google and Bing are rapidly indexing them, increasing your search engine visibility, and giving priority to videos published on YouTube. Google's acquisition of YouTube ensures that all their videos are indexed and provide you with high quality backlinks to improve your SEO.

    Grab Their Attention

    Grab Their Attention

    Video marketing acts as a magnet for new visitors. With the myriad of video hosting sites, you have the option to publish a video on YouTube, Vimeo, Facebook, DailyMotion, etc. At the top of the advantages of publishing on these sites is that it comes at a zero cost to your organization. Videos are the best media for your marketing message because they are easy to share. The probability of your video being shared and going viral increases exponentially as you increase the number of sites you choose to publish on. Leveraging as many video sites as possible to publish your marketing message is a great way to attract new visitors at a minimal cost.

    Videos Sell

    Videos Sell

    Visitors are more apt to interact with your website and engage with your content with video marketing. A recent study conducted by MarektingSherpa concluded that "viewers spend 100% more time on pages with videos." Even more compelling is the recent data published by Internet Retailer that "viewers are 85% more likely to purchase a product." These studies prove that videos compel your visitors to hang out longer on your website and the education they get from the videos help them make a more informed purchasing decision. Take the load off your sales team by incorporating videos into your marketing strategy.

    Making the Connection

    Making the Connection

    Most people have a preference to conduct business with people they know, like, and trust. Using video, you help your prospects get to know you much faster and efficiently than ever before. Give your brand a personality using a human face, voice, and real emotion. Show your audience the heart and soul of your company and they'll repay you with a business connection.


    We Can Help You Be Successful with Video Marketing

    YouTube

    The number of YouTube viewers you can showcase your video to is unlimited. We leverage YouTube to improve our bottom line and can teach you to do likewise.

    Facebook

    Successful Facebook campaigns deliver the right message to a targeted custom audience. We specialize in building custom audiences and target them with your Facebook Video Ads at just the right time.

    Google

    We use Google's video retargeting and Gmail ads to deliver impactful results for your company.


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