• Marketing Analytics

    Marketing Analytics

    Online marketing is the most trackable and measurable medium ever created, and we use the data developed to control every aspect of your search marketing program.

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Marketing & Web Analytics Services

Collecting data is easier than ever. Analyzing it for insight is the new challenge marketers face. Google Analytics can provide a snapshot of the past and present, but insight into the future is where its true power lies.

As a Google Analytics Certified Partner (GACP), Ignitium specializes in setting up Google Analytics properly for businesses. Google Analytics is a free tool which has the ability to provide extensive reporting on your site’s visitors and how they interact with and move through your website. We help our clients juggle marketing campaigns and executions by using innovative, best-practice analytic techniques to track marketing success and optimize ROI across all online platforms. This type of cross-channel analytics is useful in evaluating a wide variety of initiatives, from SEO, link building, inbound marketing, paid search, social media,  and email marketing.

To determine the real value of your marketing dollars, it’s important to consider a variety of factors when conducting cross-channel analytics. For example, which elements of the marketing mix are consumers embracing—and which are contributing to their conversion? At Ignitium, we utilize the latest analytic tools to evaluate current marketing channels, predict buying patterns, and develop ongoing strategies to maximize engagement and increase sales. In addition to providing clients with comprehensive analytic reports, Ignitium extracts actionable insights in order to make proactive recommendations for future marketing initiatives.


Build Credibility by Showing the Impact of your Marketing Efforts

Put Your Money to Work for You

Put Your Money to Work for You

With marketing analytics you can pinpoint which campaigns and channels are delivering the highest revenue and ROI, giving you the ability to make data-driven investment decisions that are sure to pay off.

Gain Visibility with Reports and Dashboards

Gain Visibility with Reports and Dashboards

Create stunning visual reports and dashboards to show off the success of your marketing campaigns. Our analytics tools give you the flexibility to use out-of-the-box report templates or create custom reports using simple drag-and-drop features.

Show Your Value with Revenue Attribution

Show Your Value with Revenue Attribution

Demonstrate the impact of your marketing campaigns by matching them to sales at each step in the buyer's journey. Our technology provides you with the ability to tie revenue directly to the campaigns that generate it, giving your leadership the ability to see the value your campaigns bring to the organization.

Map the Buyer's Journey

Map the Buyer's Journey

Marketing analytics make it possible for you to gain insight on your buyer persona's journey so you can begin measuring performance at each step of the way. Incorporating this valuable information into your marketing strategy allows you to trigger the right messaging to your personas at just the right time as they move from one stage to the next.


Marketing Analytics Service Examples

Google Web Analytics Setup

  • Audit of website analytics tracking code
  • Audit GA account and interface setup
  • Analytics setup recommendations
  • Implementation of recommendations

Google Mobile App Analytics Setup

  • Audit of website analytics tracking code
  • Audit GA account and interface setup
  • Analytics setup recommendations
  • Implementation of recommendations

Eye Tracking

  • Cutting-edge technology
  • Eye fixation heat map
  • Video file with eye gaze trail
  • Report summary

Custom Analytics & Insight Reporting

  • Analysis of select audience subsets
  • Comparison of conversion data
  • Insight into marketing performance
  • In-depth understanding of metrics

Campaign Tracking

  • Planning program
  • Tracking process implementation
  • Launching of campaign
  • Quality assurance

Multivariate & A/B Testing

  • Increased lead generation
  • Understanding of website traffic patterns
  • Improved leads and sales
  • Reduced cost per lead

Usability & Conversion Optimization

  • Load speed of on-page elements
  • Contrast and readability of text
  • Page layout and navigation
  • Conversions from call-to-action elements


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