Landing Page Design Services
One of the most important mechanisms of successful inbound marketing tactics is landing pages. From the choice of colors to the copywriting, and mobile-friendly design, each feature of the page has a measurable correlation with the performance of your website and its conversion rates.
Landing pages are the heart of every full-service marketing agency, and Ignitium is no exception. They serve a crucial purpose by maximizing conversions, displaying your brand professionally, qualifying more leads, and closing bigger deals. That’s a lot to ask of a landing page. We construct each element on the landing page with great consideration to compel visitors to take the action you want them to.
Although each landing page is distinctly unique, landing page best practices have uncovered some fundamental objects that play a role in lifting conversion rates. Every time we design a new landing page, we leverage these basics by building them into each page.
1) Unique value proposition
Simplicity is key in communicating to differentiating your value proposition over your competitors. Your offering should be crystal clear to your visitors in just one glance.
2) Breathtaking Imagery
Digital imagery, drawings, illustrations and other graphically pleasing visuals are used to match textual content with a visual representation of what your visitors can expect when they complete a form on your site. We strategically use imagery to draw your visitor’s attention to the call-to-action.
3) Showcasing benefits
An effective landing page always shines a light on 3-5 concise benefits your unique value proposition has to offer. Showcasing your benefits gives your visitor an idea about how your solutions can help them solve their problems.
4) Social proof
Research has proven over and over that social proof plays a significant role in conversions on landing pages. Consumers are more likely to convert if they see first-hand, the testimonial of a similar person who has taken advantage of your solutions.
5) A single and concise conversion goal
The most profitable landing pages have a clear solitary goal in mind. Incorporating too many goals into the landing pages offers opportunities for your visitors to get distracted. That’s why we remove navigation and social sharing from our landing pages, to make sure visitors take the one action we want them to.
Our team is here to support your landing page needs. From the creation of your first landing page to augmenting your existing landing pages, our team of experts is ready to maximize your landing page performance to lift conversion rates, reduce acquisition costs and crank up your revenue generation.
Custom Landing Page Design
Although some organizations are fine with using standard landing page templates, our team prefers to design landing pages that are customized to fit your needs. Each component of your landing page professionally represents your brand and is carefully crafted from the bottom up to lift conversions. Our team works together on your custom landing pages to ensure they are graphically pleasing, include impeccable copywriting, and create a user experience that consistently earns stellar conversion rates.
Landing Page Optimization
We maximize the return on investment of your marketing endeavors by continually optimizing the performance of your landing pages, particularly when your traffic is coming from paid advertising. It doesn’t matter if your goal is to lift conversion rates, reduce your acquisition costs or improve the quality score of your PPC, our team will help you maximize the return on your investment.
Connect with a Landing Page Specialist for a Free Consultation