Content Marketing Services
Excellent content is the heart and soul of inbound marketing. With the growing expectations for today's marketer, it's a challenge to carve out enough time to perpetually write and design compelling content.
Our team of Inbound Marketing Specialists, Copywriters, and Designers are here to help you plan, execute, and accelerate your content marketing strategy. Unlike many other content marketing agencies that rely on outsourced writers and designers, we have a dedicated in-house team of HubSpot Certified experts on staff.
The first step in creating excellent content is to understand the audience by researching your ideal customers to build persona profiles. Once we have a clear picture of your target audience, we put our writers to work creating content that resonates with every one of your buyer personas' pain points, marketing signals, and objectives.
Blogs and case studies are the bread and butter of inbound marketing. However, there are so many other formats to deliver rich content. Our content marketing specialists help you to leverage all these options to incorporate a wide variety of formats to map with the various stages of the buyer's journey. Some examples of the creative content designs include quizzes, worksheets, checklists, templates, videos, and buying guides.
Content Marketing Strategy
To develop an effective strategy, we take a deep dive into your personal profiles and study the behaviors of your users to identify the marketing signals that trigger movement along the buyer's journey. We also conduct keyword research to infuse the strategy with the terminology your personas are using. Once we have completed the research, we begin working on the development of content strategies that address the unique needs of your personas during each stage of the buyer's journey.
When our content audit is complete, we are left with a list of strategically prioritized content. The content list provides an excellent picture of what content we need to create, including customized landing pages, blog articles, and the high-value assets necessary to generate and nurture leads.
eBooks and Whitepapers
Our dedicated team of copywriters can give you a hand up by writing your website content quickly and efficiently. We strategically align your copy with your overall marketing goals to ensure your web pages are working for you, not against you. Even better, we incorporate the details of your persona profiles into the content to make it even more attractive to your visitors.
The result is an inbound marketing strategy fueled by compelling content, captivating design, and holistic alignment with your company's messaging and your persona's needs. You'll be impressed with the growth you experience to your bottom line.
Not everyone is cut out to design an infographic. Lucky for you, our team of creatives research the relevant data points your personas need and transform them into a captivating visual that will do all the heavy lifting for your marketing and sales teams.
Analyzing the Competition
Although we're not nearly as sexy as the CIA, a part of what we do for you is spying on your competition. We use state of the art technologies such as HubSpot, SpyFu, and SEMrush to uncover what's working for your competition and make sure you're investing your resources in the most profitable strategies.