• Content Marketing

    Content Marketing

    Excellent content kick starts your inbound marketing strategy to grow and scale your business faster.

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Content Marketing Services

Excellent content is the heart and soul of inbound marketing.  With the growing expectations for today's marketer, it's a challenge to carve out enough time to perpetually write and design compelling content.

Our team of Inbound Marketing Specialists, Copywriters, and Designers are here to help you plan, execute, and accelerate your content marketing strategy. Unlike many other content marketing agencies that rely on outsourced writers and designers, we have a dedicated in-house team of HubSpot Certified experts on staff.

The first step in creating excellent content is to understand the audience by researching your ideal customers to build persona profiles. Once we have a clear picture of your target audience, we put our writers to work creating content that resonates with every one of your buyer personas' pain points, marketing signals, and objectives.

Blogs and case studies are the bread and butter of inbound marketing. However, there are so many other formats to deliver rich content. Our content marketing specialists help you to leverage all these options to incorporate a wide variety of formats to map with the various stages of the buyer's journey. Some examples of the creative content designs include quizzes, worksheets, checklists, templates, videos, and buying guides.

Content Marketing Strategy

Content Marketing Strategy

When we take on a new content marketing client, our first task is to develop a content marketing strategy that aligns with your organization's goals.

To develop an effective strategy, we take a deep dive into your personal profiles and study the behaviors of your users to identify the marketing signals that trigger movement along the buyer's journey. We also conduct keyword research to infuse the strategy with the terminology your personas are using. Once we have completed the research, we begin working on the development of content strategies that address the unique needs of your personas during each stage of the buyer's journey.

Content Audits

Content Audits

Before we get started developing new content, we take a deep dive into your existing library of content to see what's working, what's not, and what can be optimized to kick things up a notch. An audit helps us to establish an idea of what existing content we can leverage and what we need to create from scratch. Having content that spans the entire buyer's journey is an absolute must, so we make sure we have a plan for compelling content for every stage, and every need your personas have.

When our content audit is complete, we are left with a list of strategically prioritized content. The content list provides an excellent picture of what content we need to create, including customized landing pages, blog articles, and the high-value assets necessary to generate and nurture leads.

Writing Blogs

Writing Blogs

Every inbound marketer knows that to be effective with your blogging strategy you need to make blog publishing a priority. Sounds nice, but who has the time? I bet you wish you had a full-time technical writer on your staff to author your blogs day in and day out. We make your dreams come true with talented writers on staff to crank out compelling content day after day for our valued clients. The blogging needs of our clients are diverse, so we offer a full portfolio of blog services to meet your needs, including editing, management, authoring, and publishing your blogs.

eBooks and Whitepapers

eBooks and Whitepapers

The hottest formats of inbound marketing are currently eBooks and whitepapers. These formats are so popular because they provide a lot of value to your personas and help them along their path to purchase. Unfortunately, content doesn't fall off trees. eBooks and whitepapers require a significant investment of resources and talent to scale quickly, which is why our team specializes in helping you create these offers with higher levels of skill and expertise. From research, to copywriting, design, and publishing, we can meet the needs of your organization with our team of Inbound certified professionals.

Website Copywriting

Website Copywriting

Your website is only as good as the copy it hosts. The text you publish on your web pages can either make or break your inbound marketing strategy, but finding time to revise your website copy while holding responsibility for writing blogs, customizing landing pages, and managing advertising campaigns can be overwhelming. Sometimes a marketer could use a helping hand.

Our dedicated team of copywriters can give you a hand up by writing your website content quickly and efficiently. We strategically align your copy with your overall marketing goals to ensure your web pages are working for you, not against you. Even better, we incorporate the details of your persona profiles into the content to make it even more attractive to your visitors.

The result is an inbound marketing strategy fueled by compelling content, captivating design, and holistic alignment with your company's messaging and your persona's needs. You'll be impressed with the growth you experience to your bottom line.

Infographics

Infographics

The human eye cannot resist artwork that grabs our attention and infographics are a great example of how this works. Arranging sometimes mundane data into a graphically pleasing and scannable format makes consumption of the information easy and entertaining for the audience. Research has proven the effectiveness of infographics with remarkable increases in social sharing, click through rates, conversions, and closed deals.

Not everyone is cut out to design an infographic. Lucky for you, our team of creatives research the relevant data points your personas need and transform them into a captivating visual that will do all the heavy lifting for your marketing and sales teams.

Analyzing the Competition

Analyzing the Competition

Researching your competition is another great way to understand the subject matters that resonate with your target audience. Having this information in your toolbelt will help us create content that draws your target audience to your website and converts them into leads.

Although we're not nearly as sexy as the CIA, a part of what we do for you is spying on your competition. We use state of the art technologies such as HubSpot, SpyFu, and SEMrush to uncover what's working for your competition and make sure you're investing your resources in the most profitable strategies.


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