• Blogging

    Blogging

    Blogging is one of the foundations of inbound marketing, but to succeed, you need an organized, consistent publishing process and the staff to support it.

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Blogging Services

Establishing yourself as a thought leader in your industry is critical to getting found by search engines and your target audience. Blogging is an excellent way to exhibit your competency and also serve appropriate messaging to your personas.

The goal of blogging is to drive traffic to your website and compel your visitors to convert into leads. A high-quality blog will showcase your expertise in a given industry while addressing the pain points, interests, and questions of your targeted personas. You can use your blogs to enhance your audience's perception of you which will ultimately compel them to engage with your organization and convert into a lead.

Finding the time and talent to write a blog is a challenge for most organizations. Ignitium's talented team of copywriters watches industry trends and maintains strong bonds with industry leaders to stay in-the-know on current topics. We have the expertise to write engaging blog articles created to answer the questions, address pain points, and engage the interest of your target personas.


What's all the blogging hype about?

What's all the blogging hype about?

Once you make the commitment to blogging, the list of benefits your organization stands to reap is long. Our dedicated blogging team is here to help you take advantage of blogging in the following ways:
  • Nourish a fully integrated inbound marketing strategy
  • Establish trust and thought leadership with your target audience
  • Increase the number of indexed pages by search engines
  • Provide unique content for search engines to archive
  • Create 67% more leads for B2B companies
  • Drive higher quality leads with relevant CTAs
  • Help buyers conducting online research before purchase
  • Realize a long-term return on the investment

  • Companies that blog have 97% more inbound links. (Source: Hubspot)
  • 81% of U.S. online consumers trust information and advice from blogs. (Source: BlogHer)
  • 92% of companies who blog multiple times per day have acquired a customer from their blog. (Source: HubSpot)
  • B2B marketers who use blogs generate 67% more leads than those that do not. (Source: InsideView)
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)
  • On average, companies that blog receive 434% more indexed pages. (Source: HubSpot)
  • Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t. (Source: HubSpot)
  • Businesses that blog ≥ 20 times/month get 5x more traffic than those who blog ≤ 4 times/month. (Source: Hubspot)
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog. (Source: ThinkCreative)
  • Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (Source: Hubspot)


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