• Programmatic Advertising & Data-Driven Creative

    Programmatic Advertising & Data-Driven Creative

    Programmatic marketing is a scalable solution that makes delivering the right messaging to the right individuals at the right time entirely possible.

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Programmatic Advertising

We live in a remarkable time for digital marketing. Today, brands can generate interest in their products, win new customers and earn outright fandom by engaging and moving audiences when it matters most. Aspirationally, brands want to be responsive to their audience in real-time, with highly relevant messaging and great creativity. Today, brands can reach this aspiration through programmatic buying, which helps them make the most of the plethora of options available in connecting with their audience.

Programmatic buying allows brands to use audience insights and technology to tailor messages to the right person, at the right moment, in the right context. It helps brands respond to real-time signals on an impression-by-impression basis across screens and across channels. Ignitium provides services in support of your direct campaigns with Programme Strategy, Analytics Services, Creative Services, and Campaign Managment.

Our Programmatic Advertising Process

 Organized Audience Intel

Organized Audience Intel
Brands must ensure the information they've gathered about their audience is arranged to remain relevant when the customers need them most. Our team helps you take ownership of your audience data. We leverage your intelligence to design audience-aligned content which brings visitors who are excited to purchase, remain loyal to the brand, and are happy to advocate on the brand's behalf.

Marry Technology with Design

Marry Technology with Design
This part of the process involves using real-time audience intel to render the most compelling and attractive designs. Programmatic advertising uses this information to deliver highly relevant and captivating ads designed to resonate with the audience across screens.

Our creative team develops a portfolio of designs that are positioned for delivery on all devices, across channels, at any time. We leverage the unique traits of mobile devices with HTML5, utilize dynamic creative technologies to deliver highly relevant ads on the fly, and provide our design teams with access to campaign performance data, so their designs and creative work are optimized strategically.

Carry Out the Plan with Integrative Technology

Carry Out the Plan with Integrative Technology
We use integrative technology that globally analyzes, launches, purchases, and monitors your advertising campaigns in real-time. These tools increase the significance of audience intelligence and ad designs by flawlessly delivering your brand's content across multiple devices and channels.

Choosing a programmatic advertising and design partner with the ability to scale globally with all channels of media and business units is a smart move for any organization who wishes to build a cohesive digital marketing strategy aligned with their organizational goals.

Our team ties it all together using best-in-class integrated technology solutions. We bring the benefits of collective audience intelligence in conjunction with a convenient programmatic advertising and reservation command center. Our robust tools provide impactful reporting dashboards powered by real-time data curated across screens, channels, devices, and formats.

Get Noticed Everywhere Your Audience Is

Get Noticed Everywhere Your Audience Is
Programmatic purchasing makes it possible to grab your audience's attention wherever they happen to be hanging out, regardless of the device, screen-type or channel. All your digital advertising purchases, including open auction and direct programmatic methods, are made from one platform. Programmatic buying targets your audience on display, mobile, and video. Flexibility for programmatic placement is key. Our ability to design ads in HTML5 that run in a variety of sizes across screens increases the profitability of all your ads, including video.

Measure the Impact

Measure the Impact
Marketers make real-time business decisions with the transparency and actionable metrics our platform provides. The attribution capabilities help to increase understanding of consumer perceptions and shine a light on consumer behaviors after serving an ad. The viewable impressions metric allows precise targeting that ensures advertisements get seen. The GRP tool interprets the reach and composition of your audience. Create and improved your digital marketing campaigns using brand-lifting tools that offer real-time data on ad recall and awareness of your brand. Out team of skilled programmatic advertisers will match you up with an attribution model that provides you with a complete view of all your digital touchpoints. The bird's eye view will help you gain a better understanding of your conversion patterns and reveal a solid strategy for your programmatic advertising. Call one of our marketing managers today!


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