It is a given that Google AdWords is the workhorse of PPC advertising, but LinkedIn advertising takes this one step further as the premier platform for B2B marketing. Leveraging LinkedIn for your advertising provides a way for you to market directly to key decision makers with highly relevant content addressing the pain points specific to their business. Instead of wasting time maneuvering past corporate gatekeepers, you get direct access to people who have the authority to make purchasing decisions.
Effectively marketing on LinkedIn requires an intimate knowledge of your target audience coupled with the ability to optimize ad content with effective audience targeting. Strategically implementing your LinkedIn campaigns will take things up a notch for your business.
What's So Great About LinkedIn Advertising
There are a variety of ways that LinkedIn allows you to target your ads. Campaigns can be targeted by: location, the company's name, job titles, roles within the organization, seniority, educational institution attended, specific skill-sets, in addition to the usual demographics like age and gender.
After designing the optimal audience, LinkedIn allows you to monitor the results of your campaign to ensure it is resonating well. This feature provides the insight needed to keep continuously improving all the variables to optimize it for performance.
How to Know if LinkedIn is the Right Choice for You
- What job title does my target audience have?
- Where is my target audience employed?
- Does my target audience have any specific skill sets or interests?
- Where is my target audience's role in their organizational chart?
- What type of position does my target audience have in their company?
The Ignitium Difference
Ignitium's team takes a hands-on approach and will give your LinkedIn campaigns everything needed to be successful. Begin taking advantage of LinkedIn advertising's power today, by contacting one of our skilled team members.