• LinkedIn Advertising

    LinkedIn Advertising

    Leveraging LinkedIn for your advertising provides a way for you to market directly to key decision makers with highly relevant content addressing the pain points specific to their business.

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LinkedIn Advertising

It is a given that Google AdWords is the workhorse of PPC advertising, but LinkedIn advertising takes this one step further as the premier platform for  B2B marketing. Leveraging LinkedIn for your advertising provides a way for you to market directly to key decision makers with highly relevant content addressing the pain points specific to their business. Instead of wasting time maneuvering past corporate gatekeepers, you get direct access to people who have the authority to make purchasing decisions.

Effectively marketing on LinkedIn requires an intimate knowledge of your target audience coupled with the ability to optimize ad content with effective audience targeting. Strategically implementing your LinkedIn campaigns will take things up a notch for your business.

What's So Great About LinkedIn Advertising

What's So Great About LinkedIn Advertising

One of the best advantages of using LinkedIn for your advertising is the ability to pinpoint the placement of your ads directly to the individuals and businesses in need of your products and services. Although this form of marketing resides higher in the marketing funnel than intent-driven tools such as Google AdWords, LinkedIn's capacity to market directly to key decision makers makes it the preferred channel for B2B marketing and account nurturing.

There are a variety of ways that LinkedIn allows you to target your ads. Campaigns can be targeted by: location, the company's name, job titles, roles within the organization, seniority, educational institution attended, specific skill-sets, in addition to the usual demographics like age and gender.

After designing the optimal audience, LinkedIn allows you to monitor the results of your campaign to ensure it is resonating well. This feature provides the insight needed to keep continuously improving all the variables to optimize it for performance.

How to Know if LinkedIn is the Right Choice for You

How to Know if LinkedIn is the Right Choice for You

Targeting the proper audience sounds like an excellent idea, but pulling this off requires an intimate knowledge of the audience. The better you understand them, the more precision your campaigns will have. The end results are increased profits to your organization. To begin building your target audience it is important to ask yourself the following questions: Consider the following questions:
  • What job title does my target audience have?
  • Where is my target audience employed?
  • Does my target audience have any specific skill sets or interests?
  • Where is my target audience's role in their organizational chart?
  • What type of position does my target audience have in their company?
If any of these questions resonates with your business, LinkedIn advertising is going to make and excellent fit for you to place your ads.

The Ignitium Difference

The Ignitium Difference

Ignitium is ready to create a LinkedIn campaign for your that will make your company a success. Similar to all PPC campaigns, LinkedIn ads requires routine maintenance. Our team monitors and maintains our clients' LinkedIn campaigns weekly and works diligently to optimize the ads and target audiences to ensure a cost efficient and highly profitable result.

Ignitium's team takes a hands-on approach and will give your LinkedIn campaigns everything needed to be successful. Begin taking advantage of LinkedIn advertising's power today, by contacting one of our skilled team members.


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